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Similar to Facebook Page Insights, Facebook Audience Insights gives you inside information on your prospects. However, rather than focusing on your own audience, you can get insights into the audience of your competitors.

Another advantage of digital marketing is that consumers are exposed to the brand and the product that is being advertised directly. To clarify the advertisement is easy to access as well it can be accessed any time any place.[52]

The most important strategy to ensuring proper optimization and achieving visibility online is to create relevant and high-quality content your ideal users are searching for, and ultimately, read and share. This positively impacts your domain authority.

Social media and blogging platforms can be great for sharing content. But if you only rely on those platforms without having an actual site that you own and control completely, you could your business in trouble if those platforms decide to make changes. Frank Strong of Sword and the Script explains more here.

If you want to get Backlinko-type results, you need to be spending 80% of your total content marketing time on promotion. Stop and think about that number: 80%. That means 4 hours talking to influencers, building backlinks, and pursuing social shares for every 1 hour you spend writing the content itself.

Keyword Research: How to find the best keywords using free tools Do you want to rank higher in the search engines? Part of the secret is choosing the right keywords — the terms your audience are searching for — and creating content around those keywords. But there’s a challenge: If everybody is using the same […]

Wondering how popular a certain keyword is?  Use Google Insights to see if your keywords are gaining or losing popularity over time.  You can search by region and find out what’s popular during certain times of the year, like the holidays.

Now, it’s time to bring all of it together to form a cohesive strategy document. Let’s revisit what digital strategy means: the series of actions that are going to help you achieve your goal(s) using online marketing.

The quote above comes from an SEO Book blog entry titled Designing for Privacy. The article talks about how important it is to be transparent with captured information. Businesses are passing around consumer behavior profiles and personal information, sometimes without consent and other times with the unknowing consent of someone who ignored the terms of service. As a result, a growing group of consumers is beginning to voice complaints. It’s up to designers and Internet marketers to address their concerns and make sure current clients don’t become former clients due to mistrust.

Social media is no longer optional. Even big brands have gone into it for better exposure. After all, it is not as expensive as traditional media and you can immediately get started without the need for a website.

An omni-channel approach not only benefits consumers but also benefits business bottom line: Research suggests that customers spend more than double when purchasing through an omni-channel retailer as opposed to a single-channel retailer, and are often more loyal. This could be due to the ease of purchase and the wider availability of products.[20]

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