Thanks to technology, online marketing is constantly changing. That means that you need to keep up with the new trends in order to stay relevant to tech savvy consumers. This article at Docurated by Angela Stringfellow includes some marketing technology trends that are poised to re-shape the world of marketing.
Google offers a ton of analysis for free. The challenge is getting it set up and figuring out how to best use it because the amount of data you can collect is overwhelming. At the very basic though, you can add the analytic code to your website, and get information such as page views, top pages on your website, source of traffic, and demographics of the people who visit your site.
Great post! A solid addition the “email” section is Free List Check (https://freelistcheck.com/). It’s a health scan for your email lists that helps uncover deliverability threats before sending out an email campaign.
If you find yourself in this position, then this post is for you. I’m going to lay out 10 tips to help you get more acclimated to the online world and hopefully allow you to shave a little time off the learning curve.
In general all the online survey tools are limited in various ways. http://www.primosurvey.com is the only one really free. Allows you to create an unlimited number of surveys with unlimited number of questions and collect an unlimited number of responses.
It takes about 4 hours to go through the course materials and by the end of the course you will be writing better content for the web with a content strategy, more scannable content and more focus on shareability and ranking in search engines when you write your blog posts.
Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better decisions.
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Rather than seeking the best digital marketing course (heck, I didn’t even take a marketing course besides the intro course when I got my MBA), find the top sources of information from the area(s) that truly interest you. These individuals and companies are going to be updating blogs and creating videos real-time to keep their followers up to date on the latest industry news.
Another MOOC resource site, Canvas offers free online courses on a range of topics. While currently there are no courses that deal explicitly with online marketing, check back to see new offerings. Some courses that may interest online marketers.
YouTube videos are effective means of popularizing your practice on the Internet. Unlike static images, these can actually show how, for example, a dentist works or how a particular procedure is carried out. It takes a little time and effort to create professional looking videos, and may require a bit of help from a professional video editor. However, even a short video that’s rich in information can boost traffic to your website, as not only can they go viral, but they are also ranked high in Google searches for “how to” and other keywords. Also, putting video on your website helps for SEO purposes. Here are some good example of videos on YouTube:
Great list! I’ve checked out almost all of these courses and gotten all the way through a few of them. Slightly outdated; Udemy is now charging $29 for the Google Adwords 101 Class. Thanks for the resource!
Below are some sample marketing courses all students can expect to take while at university. It should be noted that many of these courses may also be taken as a part of a Master’s of Business Administration (MBA) curriculum with an emphasis in marketing.
Heck yes you could. You could pay up to $10 to get a visitor to that web page and still break even. In fact, you’ll be able to pay more than $10 to get a visitor to that page when you truly understand the whole of Customer Value Optimization.
Hey Kyle, what course would you recommend for someone like me that’s looking to get into digital marketing but doesn’t have any professional experience yet (do have some experience managing my own channels for my music brand)? Which one would be the most useful for finding that first job?
While a lot of marketing is about attracting new clients and customers, the fact of the matter is, it’s cheaper to retain a customer/client who’ll continue to buy or refer new business than obtain a new one. The best way to keep your clients and customers coming back is with good service, and staying in touch. Customer relation management software can help. With it you can note when you’ve made contact and schedule follow up, keep track of client birthdays and other important dates so you can reconnect, and more. Here are few free CRM software you can use.
Voice search has doubled over the last year. As voice search accuracy continues to improve, this function will evolve from a modern convenience to a necessity. Its growth will cause significant changes to the way online marketing is done.
You’ll start with an understanding of why things catch on in the first place and how you can use those lessons to create viral content online. Then, you’ll move on to spreading your new and creative ideas through social media and other digital marketing channels.
With the emergence of social media, online marketing has become increasingly interactive. Marketing to customers, prospects and company stakeholders has transformed from a one-way conversation into a two-way conversation wherein customers now consume and help produce brand content.
For your web address to be displayed in the top ten results of major search engines (Google, Yahoo, Bing, etc.), can optimize the url, include target keywords in the content, and write blog posts on popular resources as a guest contributor (more SEO hacks here ).
Your website is a unique part of your marketing in one really important respect: it alone has the power to either kill or to supercharge the response rates of all your other marketing activities. So, if you send a mailshot for example, be aware that the people that were interested in what you offered will visit your website before deciding to contact you (or not!) This means the quality and content of your website has to encourage people to completely trust you and see you in a wholly professional light.
The quote above comes from a CIO article titled 8 Expert Online Marketing Tips for Small Businesses by Jennifer Lonoff Schiff. Lieberman states that the more you blog, the more traffic your website will get from search engines. Two new blogs a week will result in fresh content that could even generate some leads if each of your blog posts includes a call to action.