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This portion of marketing is critical for a small business. It gives you a chance to compete with larger companies by being visible in search engines. Since people use search engines to find products both online and locally, it is important that your company place high in search results for words that relate to what you are selling. Professional Internet marketing firms offer this service under the name of search engine optimization.

Sharon – thanks for your thoughts. I don’t disagree with you. Google got it right with their ZMOT – http://www.google.com/think/collections/zero-moment-truth.html If you haven’t checked this out, I’d encourage you to.

I don’t know why more people don’t talk about Google Scholar, but I love this tool for researching science-heavy articles and digging into emerging studies. It limits your search to articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Pair it with a Google Alert to get amazing research on your topics of interest delivered right to your inbox.

Speed Matters — Don’t treat your leads like a cold call. People that inquire about your product from your website are looking to buy, and this makes them a great customer prospect. Respond promptly to your internet leads, and you will see better results.

Hey Kyle, what course would you recommend for someone like me that’s looking to get into digital marketing but doesn’t have any professional experience yet (do have some experience managing my own channels for my music brand)? Which one would be the most useful for finding that first job?

The Goodwill Community Foundation provides short, well-structured courses at an introductory level on topics in social media, blogging and how to better use popular technological tools like Skype, Meetup and Whatsapp.

SEO Book offers a host of free and paid SEO tools. You do need to register, but after that you can do keyword search, generate meta tags, and spider your website so you can see how search engines views your site.

Look at Facebook interactions and Facebook activity for a URL. This free tool brings two great Facebook information streams together on one page to give you insight on who is talking about and recommending pages relative to the URL. Try it when you’re logged into Facebook and when you’re not to get two different perspectives.

You’ve probably heard that, when it comes to search engine optimization (SEO), content is still king. And one of the best ways to keep your site relevant for search engines is to consistently and frequently publish high-quality web content. In other words, keyword stuffing is out, and creating compelling content that people are eager to promote is in.

1) Minimize – Clicking this button will minimize the screen, meaning you will no longer see your browser but it will not close the application. Your browser is still running and you can get it back on the screen by finding it’s icon in the bar at the very bottom of your computer screen and clicking it.

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One universal small business goal is to sell the business’s products and services. This is usually best accomplished by positioning the business in front of the target audience, and offering something that solves a problem or that they can’t refuse or find elsewhere.

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