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The quote above comes from the article Internet Marketing Lessons From The $10,000 Apple Watch, in which Chow shares how his licensed phone team helps his blog make money even though he doesn’t take any phone calls. He states that more than 60 percent of his blog’s income comes from products costing more than $2,000, which many Internet marketers don’t have simply because they don’t want to get on the phone to sell or for customer support. His recommendation is to hire a dedicated phone team and begin selling big ticket, big profit items, instead of trying to sell easy low-cost solutions in bulk. Although these high-end products typically require a more personal customer experience, they offer greater rewards.

A common question by people who are just beginning on social media is “how many times should I post per day?” The answer depends on the network. There are many studies analysing the effect of posting frequency and some best practices are:

If you manage multiple social media networks for multiple clients, HootSuite is a GREAT tool.  You can use the scheduler to pre-schedule your posts for a specific date and time and you can preview how it will look.

Although RSS isn’t “in vogue” as it was 5+ years ago, I still find there’s no substitute for using this as a listening post for developments in your industry. When I wrote the previous post I used Google Reader to categorise sites to keep up-to-date with the latest developments in digital. When Google withdrew this since there was no revenue in it (Boo!) I used Reeder as an offline client on my Macbook Air and iOS for a while. But now I recommend Feedly since it’s the most popular so you can see by the ‘voice of the crowd’ which posts are most popular.  Similar to the feature in PostRank that Google also killed off. Although feed readers aren’t in fashion they are the most efficient way to scan the latest news in different categories. So if you don’t use them try Feedly out – our analytics shows it’s one of the most common referrers to Smart Insights – do bookmark us!

Slack is a powerful messaging app that allows you and your teammates to quickly message back and forth without the hassle of email. But it’s not just AOL instant messenger 2.0. Slack has powerful features and integrations that make it possible for you to integrate all of your other daily tools — like Trello, Gmail, Giphy, and so many more — right where you’re already communicating. You can start channels between different teams or just chat with specific colleagues. Slack makes remote and in-person work possible and easier than ever.

Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.

4. Locate your downloads folder and clean it out regularly. Whenever you download something from the internet it will be saved in your “downloads” folder. Many people don’t know that and they can never find what they’re trying to download. So they end up downloading 50 copies of the same file unaware that they are all being saved to their computer.

Those who are dreaming of travel want to linger a bit with those dreams, want to find clear and easy-to-follow ways to make those dreams a reality, and don’t mind spending a little time to get the journey just right.

Infographics are another form of content that have grown in popularity in recent years. They are a marketing powerhouse, because they allow you to compile and present complex topics in an engaging, visual way.

I’ve used Hootsuite for posting updates to social networks and reviewing what others are saying for nearly five years now after using Tweetdeck back in the day – Twitter killed that one off for general use. Hootsuite seems to be comfortably the most popular free tool for posting and reviewing social updates, but many still don’t know it, it can be used as a personal social media management tool too. It enables you to quickly post to all the main social networks including Google+ company pages and review conversations and messages. I’ve trialled many paid tools, but none come close. The paid version is worthwhile IMO for adding campaign tracking and extra reports.

When I first wrote this post I recommended the Google Keyword Tool, but now it’s been renamed to the Google Keyword Planner, but is still an indispensable tool alongside the Google Webmaster Tools integration now that The Growth of Not Provided keywords means we can’t use analytics reliably to find referring keywords.  The Google Keyword Planner (tutorial) is still indispensable for this – I don’t think I have ever done a client training or consulting project where I haven’t used it! It’s harder to get to now it’s integrated into Google AdWords, but it’s still free if you don’t invest in AdWords.

HootSuite offers an easy way to schedule posts and check all of your social media accounts in one place. Set up “streams” for scheduled messages, mentions, messages, posts, and more. You can even assign a comment or message to a team member for them to reply later.

Plus, an unlimited amount of users can use Google Drive, whereas Dropbox charges per user.  Drive also offers Google’s amazing search capabilities (handy for searching for files or folders) and a whole host of apps (like DocuSign).

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