Get the most bang for your buck (though technically it’s free, so not exactly!) with this course/challenge from Google. You’ll cover everything from the basics of digital marketing, fundamentals of SEO, search and display advertising, social media, basic analytics, video, and more. It’s one of the most comprehensive trainings out there, perfect if you’re looking for something all-encompassing on a single easy-to-use platform.
Our team innovators aim to create new experiences for each client according to their project demands. We strive to research and learn new skills to both better ourselves and provide creative solutions to each new challenge our clients present.
Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.
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If you’re still turned off by your Google Analytics dashboard, this course is for you.You’ll learn how to decipher who your visitors are, how to track your data and finally, how to turn that data into conversions.
Making an article that is way better than a previously published article is called the “Skyscraper” technique and comes from the idea that if you want to get noticed, you have to build something significantly bigger than all the other buildings around you… like a skyscraper.
The HARO report is probably one of the most well-known resources for matching media and experts. Simply sign up as a source, and scan the three emails sent each weekday for media sources needed help on a story. Everything from newspapers and magazines, radio to tv, and blogs to podcasts use the HARO report to find guests and experts.
AdStage takes the hassle out reporting on all of the PPC campaigns you’re running and puts it all in one place. AdStage helps you automate, create, and manage your campaigns across all of the major PPC platforms, then allows you to report on your results. With visual features and powerful automation tools, AdStage is a must for PPC experts and newbies alike.
By using those relationships in more advanced and result-oriented fashion, the most striking attribute of these network marketing is their capacity to associate individuals inside their own particular system with each other. Immediately the network-marketing experts can prescribe a modest bunch of specialist co-ops of various aptitude levels and value ranges. Network marketers generally invest a considerable measure of time in messaging, remarking on online journals, collaborating in discussions and ensuring conversions.
Digital strategist Dr Dave Chaffey is co-founder and Content Director of Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our sample templates here. Please connect on LinkedIn to receive updates or ask me a question. For my full profile and other social networks, see the Dave Chaffey profile page on Smart Insights. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
Interesting – People can consume articles, news, and blogs at a rate never before seen today. They are constantly being bombarded with advertisements and therefore its become imperative to make your content easy for customers to consume. up blog posts with pictures or other types of useful content. Include visuals in your social media posts. People don’t really want to read something that is just a wall of text. So remember a picture is worth a thousand words.
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Great list! I would suggest including http://mcguireeditorial.com/definition-of-content-marketing/ because of their free content strategy brief and assignment brief downloadable templates. Thanks for putting this together!