To this end, one of the smartest things a small business owner can do for his or her business is to take the time to develop a small business marketing plan that will set them apart from the competition.
Anke leads the Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded Jump-Time (now OpenX), and is on the marketing faculty at UCLA Anderson School of Management.
Feedly collects all of your favorite blogs in one place so you can scroll through them quickly. It even notes how many shares an article has, letting you find the most popular ones to share on social media.
4. Locate your downloads folder and clean it out regularly. Whenever you download something from the internet it will be saved in your “downloads” folder. Many people don’t know that and they can never find what they’re trying to download. So they end up downloading 50 copies of the same file unaware that they are all being saved to their computer.
In this chapter, you will learn what lead generation is, the process of lead generation that can help you obtain valuable contacts of potential customers and how this can help you improve you business and expand your influence.
However, many of these tools are quite different from each other and serve vastly different purposes within content marketing. Some technologies may help create content, some may help distribute content, yet others help measure the effectiveness of your content marketing. Having attended dozens of content marketing conferences over the years, I have seen countless marketers and even analysts not know where to start, or how to make sense of the universe of content marketing tools.
If you read this far and you’re still getting all your work done in tedious spreadsheets, email threads and unstructured meetings, give Podio a try. It’s free for a team of five. You can also read more about how we use our own product for running marketing.
8. Give New Life to Old Data. If your marketing budget it tight, you might not be able to always afford content writers to whip up content for your blog. If you’re in a dry spell, instead of making something new, breathe new life into something that already exists on the web. There are a ton of data studies and stats available on the internet. While some of these studies may get initial traction, many often go unnoticed.
Content creation can be a key part of your online marketing strategy. But you need to build traffic in order for your content to be effective. This post on the official dlvr.it blog by Bill Flitter includes a playbook for growing traffic to your content.
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Garima is a data-driven marketing manager who is buff of Big Data, Digital Marketing & Social Media. Conceiving and executing Digital Marketing Strategies that focus on the audience engagement and acquisition/growth are her strong suits. Writing blogs is something that she holds high for sharing her expertise of which you can get the dividends here, through Digital Vidya blogs.
DMA offers a number of digital marketing courses and seminars to keep you up to date in the digital marketing world. The Digital Ecosystem is exploding – new channels, innovative strategies, robust tools and more.
If you want to get Backlinko-type results, you need to be spending 80% your total content marketing time on promotion. Stop and think about that number: 80%. That means 4 hours talking to influencers, building backlinks, and pursuing social shares for every 1 hour you spend writing the content itself.