Ensure your web content is supported by a user-friendly and simple design that users can easily navigate. Furthermore, your website design should be mobile-friendly (more on this below) and render correctly on multiple user interfaces.
*Discount is on prepayment only and does not apply towards Corporate Partnerships, Master Beekeeping, Non-Suicidal Self-Injury, Plant-Based Nutrition, RedShift, Urban Environmental Education, Veterinary Medicine, any single course, degree programs, or previous enrollments.
Marketing courses teach strategies for influencing customer behavior throughout the customer lifecycle. Learn fundamentals like creating a marketing strategy, brand building, advertising and budget allocation, and leveraging digital and social media channels to reach your business goals.
The opportunities for marketing in today’s digital landscape are vast. How do you evaluate the many options and craft a comprehensive digital marketing plan that aligns with your business goals? What are the best strategies to guide you in acquiring and retaining customers?
All social media managers and marketers start somewhere. This free social media class from Constant Contact is a great resource for those who are looking to dive into the world of social media without all of the complications. It offers a step-by-step guide to building a presence on almost every social media platform you can think of.
You can completely avoid the hassle of page layout, video editing knowledge, or a CMS and start creating content that looks remarkable immediately. For example, we use Spark Page at HubSpot to create some of our online guides and promote them with Spark Videos and Posts. You can too!
4. Reddit. Reddit, a bare-bones social network self-titled as the “front page of the internet,” can be a powerful tool when used strategically. Reddit is composed of a very tech-savvy audience that bristles at any obvious marketing tactics.
Choosing the Key-Words to target can often be difficult. It’s daunting, and sometimes people don’t search what you think they should. Choosing your keywords is a foundational process to make… Read More
Digital marketing and social media have changed the way organisations communicate, with the focus placed on personal engagement and conversation, rather than the one-size-fits-all, broadcast advertising of the past. You can get to grips with digital marketing and find out how social media is used worldwide with these marketing courses.
In this project, you’ll evaluate the results of a display advertising campaign and create a presentation of the results for management. Your summary will include the targeting strategy, creatives used, the results of the campaign, and recommendations on how to improve the campaign.
Chicago Booth Podcast Series Archive from the Booth School of Business at the University of Chicago offer students the chance to listen in on many important talks about pressing business issues. Common issues related to marketing include podcasts covering topics such as the future of markets, media biases and the truth about marketing. Talks in this series are often given by CEOs and former governmental figures.
pCloud Drive — pCloud Drive is pCloud’s desktop application. What it does is that it essentially creates a virtual drive on your Computer and does not use it’s storage too keep your files like Dropbox Google Drive. What this means is that you can access and use all of your files as if they are on your computer but without them taking any of it’s storage. This is amazing especially for Mac users since the Hard Discs of the newer versions are not upgradeable. Here is a video of me telling how I got 2.7 TB on my 512 GB Macbook Pro Retina.
How we use Buffer: The forever free plan at Buffer lets you connect a profile from each network (one from Facebook, one from Twitter, etc.) and to schedule ahead 10 posts for each network. If you share three posts per day, that means you can stay three days ahead all the time.
Heidi Cohen is the president of Riverside Marketing Strategies and founded her popular marketing blog, Heidi Cohen’s Actionable Marketing Guide. The quote above comes from her article, Internal Content Curation: What Most Marketers Miss. Cohen recommends performing internal content curation to save on content creation costs and build your audience for each piece of content. You can extend the use of your existing content by re-promoting it (via social media or other channels) or re-using it by adapting it into different formats that can be shared on different platforms.
8. Give New Life to Old Data. If your marketing budget it tight, you might not be able to always afford content writers to whip up content for your blog. If you’re in a dry spell, instead of making something new, breathe new life into something that already exists on the web. There are a ton of data studies and stats available on the internet. While some of these studies may get initial traction, many often go unnoticed.
Leanplum’s new Campaign Composer helps marketers map the customer journey across every touchpoint and build behavior-driven, multi-channel campaigns at the individual level. You can now respond to behavioural triggers through campaigns that span push notifications, in-app messages, email, web push, App Inbox, and the in-app experience. It is the industry’s first and only solution that enables end-to-end user experiences that lead to deeper customer relationships.
Today, marketing remains one of the most vibrant and stable fields. According to the BLS, the expected job growth for Marketing Managers and other marketing specialists is a robust 14% over this decade. Job growth for Marketing Research Analysts, on the other hand, is expected to grow by an astounding 41%. Median salaries for marketing roles are also very competitive, with a range between $60,000 and $108,000 per year.
A great list of courses I must remark! Apart from Coursera, Inbound marketing Training from Hubspot, and CopyBlogger Marketing Email Course, others are new to me. I guess it would be wise to try out others.The sources of these courses are tried and tested websites. Being free or nearly free to participate in any of the program is simply amazing!