As we’ve already outlined, your digital strategy is the series of actions you take to help you achieve your overarching marketing goal. Your digital marketing campaigns are the building blocks or actions within your strategy that move you toward meeting that goal.
If you’re a blogger then you will find this course very helpful. helpful. The instructor Frankie Madden who is a User Experience Consultant covers how to engage online readers through web design, writing style, structure and search engine optimization.
We provide each of our clients with a complete plan of attack for their business to succeed. Through careful targeting matched with intelligent and timely execution, we help you to reach new customers and maximize relationships with existing ones.
edX is another MOOC provider that features courses offered by top-tier universities, including Harvard University, Massachusetts Institute of Technology, and Boston University. Like Coursera, classes are taught online and start at specific times throughout the year. Here’s a class we think you’ll find valuable:
Dave Nevogt is the co-founder of Hubstaff and focuses on growth. Dave has founded several multi-million dollar businesses and lives in Indianapolis. He writes a blog series that teaches everything his team does to grow Hubstaff and free training on how to build a remote team
So far we have selected the most appropriate social media tools for our niche, optimized our social media profiles, connected our website with the social media pages and added the buttons on our pages for more interaction.
This course provides a tour of opportunities and strategies associated with these various paid media channels, and guides you in drafting a paid media marketing plan that addresses your own marketing objectives.
Websites are vital to the growth of your business and spreading the word about what your company has to offer. Our websites are built on the fastest platforms with expert knowledge in SEO to boost your visibility on the web.
Keyword Research: How to find the best keywords using free tools Do you want to rank higher in the search engines? Part of the secret is choosing the right keywords — the terms your audience are searching for — and creating content around those keywords. But there’s a challenge: If everybody is using the same […]
For example, if your business focuses on the business-to-business (B2B) segment, then using LinkedIn instead of Instagram will likely be the more appropriate social channel to include in your online marketing strategy.
When managing your marketing efforts, you can use a number of different tools to improve your results and efficiency. In this Duct Tape Marketing post, Joanne Torres shares some top marketing productivity tools. And BizSugar members also comment on the post here.
Podcasts are fantastic because they are so mobile, multi-tasking friendly. You can listen to podcasts while riding your bike to work, eating your lunch, or, if you’re discreet enough, during your staff meeting (although we don’t advocate trying it).
You also need to have an email sign-up box on your website or blog. This needs be easy to read and positioned in an uncluttered area of your site, which everyone will see. I offer a free email version of this blog. The subscriber box is clearly positioned on the top right of the site. This position works extremely well and people use it every hour of every day to subscribe.
Travel-related pages should focus on the browsing experience, with a concentration of internal links which let searchers click through to find related content on the same site. Travelers will want to find more background information on topics of interest, or information that helps guide their decision by comparing options.