The only thing we had complaints about in the past, was the price of the Four Seasons rooms for our out-of-town guests. This year we have set up a deal with a close by hotel that is going to provide us with a special DealerTalk rate.
If you like to browse, sort and find your own path in your spare time, Lynda.com’s smorgasbord of Marketing Training + Tutorials might be right for you. This isn’t a structured course and doesn’t result in a certification, but at just $24.99 per month, its price point makes it a good choice for beginners testing the waters (you’ll pay more to access downloadable assets).
Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.
TweetDeck allows you manage your Twitter and Facebook accounts from one dashboard, similar to HootSuite. It also updates you when a post goes live with a handy little box that pops up on the corner of your screen.
HubSpot’s Inbound Marketing Certification is full of super actionable, hands-on learning material that allows marketers to take their general inbound marketing know-how to the next level. The certification consists of 12 different classes and more than 4.5 hours of learning material in both video and text format.
2. Marketo: Probably the most powerful and useable marketing platform at the moment. We did a custom integration with Podio that provides extremely valuable insights on key user behavior, allows in-product messages, builds behavior-based nurturing flows and enables those of us in marketing to pull certain analyses without a MySQL wizard. If you’re in the B2B market, setting up email (nurturing) campaigns and landing pages without the need for developers makes turnaround time for campaigns really fast.
Are your marketing campaigns sending Ad Traffic to your Home Page or to a general page on your site, instead of to a dedicated Landing Page? In this article you’ll learn why you need dedicated Landing Pages, and how to make them very quickly and easily, using an inexpensive WordPress Plugin…
Platform-Based Social Media Analytics are the free analytics tools built into social media platforms themselves – on Facebook, Twitter, YouTube and more. Though other tools can aggregate your data, looking at platform-based analytics allows you to look at each account as unique entity, devising different strategies for each social media platform.
You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors. Though your marketing budget doesn’t stretch too far. Fortunately, there is a whole host of free marketing tools that small businesses can benefit from. Here’s 50!
The Internet and mobile technology have enabled use of a host of digital and interactive promotional tools. Online and e-mail marketing are common elements of promotional campaigns. Social media and blogs offer additional interactive tools that companies can use to reach consumers directly. Mobile devices with applications for electronic communication and social media allow companies virtually 24/7 access to consumers on the move.
Happy Thanksgiving! I know that only about half of Eric’s Tips readers are in the USA, but gratitude transcends all borders 😉 It’s been awhile since I’ve posted on this site… actually it’s been since last Thanksgiving. Those of you who are subscribers know I’ve still been sending out free content and tips via email. […]
13. Industry Partnerships. Team up with a business related to your industry (but not a direct competitor) for a joint project. This can be done locally offline through some kind of special event, or online with a webinar or promotional giveaway.
Have you ever wanted to get started with design so that you can create your own images for social media and marketing? This “Graphic Design Basics” from will set you up with a solid foundation to branch out as a beginner designer.
Insights are not as detailed as in Google Analytics but they can give you a great overview. For example, you can see what are the top sources that drove traffic. Main ones are Referral, Direct, Social Networks (Facebook, Instagram etc.), Self-referral (sub-domains that you own), Search Engines etc.
Content Focus and Commitments. What types of content will you create? How often will you post? Where will you post? You have to nail down these foundations so you can create content with consistency and quality.
1. Publish Great Content. I don’t think I even need to say this, but it’d be neglectful not to mention the importance of kick-ass content. If you can create it yourself, all the better (isn’t free always better?). Even if writing isn’t your strong point, you shouldn’t have too much trouble getting someone on your team to crank out some articles for your blog. Try top 10 lists, tip collections, best practices for your industry, etc. I shared a bunch of creative content marketing ideas here, and Elisa recently rewrote the rules of content marketing for small businesses.
If your site isn’t responsive or mobile-friendly yet, start working on that immediately. Searches on mobile devices currently make up the majority of Google searches; your site must offer a good user experience, or users will go elsewhere. A mobile-friendly site helps eliminate the possibility of frustration and ensures they stay on the page.
Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better decisions.
You get a free ebook, which includes the full course material (all our ebooks are in HTML and PDF-format, and more than 150-pages of course materials) + you get permission to take a test. If you pass the test, you will get notified via email. You can then login to your account and download your professional certification, which can be found in PDF-format.
Hi Pawan, what a fantastic compilation! I know what i’ll be doing this week – checking out the items on your list! Thanks so much for sharing. My I suggest an add to your list – CrossCap Marketing Calendar Software – omni-channel marketing calendar that allows marketing stakeholders to collaborate and outline strategy, execute initiatives, and track performance in a single system. Feel free to check it out: https://www.crosscap.com/marketing-calendar
Ok, we should have probably started with this step, for your training you must have a specific education budget that you need to use, so first of all check the fee structure of the institution and see if it fits your budget requirements, and then opt for it.
Bonus: If you want to achieve the very best results possible, always, always invest in expertly written content. It can be the difference between a super-successful campaign and one that generates nothing!
Hi Pawan, at http://www.voziq.com, we have built a technology that enables intelligent sales as well as improved marketing effectiveness by identifying influencers and trending content. This is achieved by mining social media conversations for relevance. I hope VOZIQ will be an apt addition to the list, under social media analytics category.
2. Optimize the URL in Your Search Ad – Text ads feature a URL along with the title of your ad, so make sure it’s relevant to the product or service you are promoting and that it doesn’t conflict with the publisher’s requirements.