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Heidi Cohen is the president of Riverside Marketing Strategies and founded her popular marketing blog, Heidi Cohen’s Actionable Marketing Guide. The quote above comes from her article, Internal Content Curation: What Most Marketers Miss. Cohen recommends performing internal content curation to save on content creation costs and build your audience for each piece of content. You can extend the use of your existing content by re-promoting it (via social media or other channels) or re-using it by adapting it into different formats that can be shared on different platforms.

Marketing 101 goes over the basics of marketing, including the five P’s, product, promotion, price, place and positioning. These materials incorporate online tutorials, Web content and audio instructions to help students learn about the subject. Common course topics include goods, services, needs, wants, customer research, business research and estimating market size.

This digital storytelling course from the University of Mary Washington attempts to re-imagine how storytelling can be taught in the digital age. Based on a course taught at the University, the online version called Open DS106 is freely available online.

Your online success is not solely dependent on the look of your site. It’s the content that’s king. In order to be considered useful as well as rank high on search engine results pages, a website needs to have a steady flow of relevant, unique, and interesting content. There aren’t many people who can afford to hire a ghost writer for their websites to help manage the content load, nor is every site owner a qualified writer. In such situations, using private label rights (PLR) articles is […]

Digital marketing skills are critical not only to those actually working in the field but also to entrepreneurs. Even if you’re past your very early startup days and have a marketing team, the most successful founders have a working knowledge of each aspect of the business and can provide knowledgeable oversight of digital marketing campaigns.

17. Host an Event or Class. Plan an event or class to host, then print out flyers and post them on community bulletin boards (libraries, coffee shops, local colleges and adult ed centers). While most community bulletin boards won’t let you post business advertisements, they’re often more than happy to post a flyer promoting an educational event or class. 

Within an hour of set-up time your PPC campaign can be launched on Google AdWords and you can see results fast. PPC also gives you more control over which landing pages you send your visitors to allowing you to give them the most targeted message or the exact product they are searching for. Of course, with PPC you have to pay per click so there are advertising costs involved. Fortunately for you, Google AdWords allows you to use “Conversion Tracking” tools to see exactly which keyword phrases are producing sales and profits so you can optimize your campaign and website to provide more results. PPC can and should become an indispensable part of your business’ sales-generating arsenal.

Highly recommended for online marketers. Bookmark this now and you won’t have to waste time search for tools on Google anymore. I have a blog reviewing about newest marketing tools on the market, if you want to check it out, visit here: http://digitechcenter.com

Email marketing is extremely cost effective and one of the most powerful marketing tools available to small businesses. This is because it provides predictable results and costs little or nothing to use. Here’s how I helped Irene make over $32,000 in 9 days.

Inbound marketing pioneer Hubspot offers a variety of free Inbound Marketing Certification Program. While their courses are aimed at people in digital marketing and social media industries, if you’re dedicated you can learn a lot about content marketing.

By the end of this email marketing course, you’ll have a great understanding of how to create engaging email marketing campaigns and how to optimize your strategy in order to increase business revenue.

Simply Measured offers tools that provide data on your social media engagement. The tools are free to use, although you’ll be asked to mention them in social media in return for the report. You can get information from all major social networks including Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest.

Generally, these courses are a bit rudimentary but if you’re an absolute beginner and you need to get up to speed on the basics of setting up a profile, finding people and sharing content using popular social networks then it’s a good place to get started.

As digital marketing is dependent on technology which is ever-evolving and fast-changing, the same features should be expected from digital marketing developments and strategies. This portion is an attempt to qualify or segregate the notable highlights existing and being used as of press time.[when?]

Advertising for free is another obvious guerrilla marketing tactic that shouldn’t be overlooked. It fell off the radar a little a few years ago with all the spam, but things got better in 2014 when they cracked down big time on posting rules.

One of the best ways to make sure you’re meeting your market’s needs is to ask them. Not only does a feedback survey let you know how your current market feels about your business, but also, it can insight on how to reach out to more people to build your business.

Thanks for sharing this information but I would like to add socialpilot.co for scheduling posts on social media like Facebook, Twitter, LinkedIn and Pinterest as well. It is really affordable and useful tool that allow to connect up to 200 social media profile. It is the perfect tool to plan your content strategies for whole month. It has higher sharing quota so you can easily post up to 5000 posts. In addition, bulk scheduling and Facebook personalized branding is also possible.

Professor Kahn is back in this fourth module, the second of her Branding Modules, covering effective brand communications strategies and repositioning strategies. Understanding how customers perceive your brand messaging and marketing is one of the most important aspects to understanding consumer behavior: what consumers perceive is what affects their actions, and what they perceive is not necessarily true! Professor Kahn unpacks customer behavior and perception and explores successful strategies for influencing both in this final required module of the course.

No. Once you pass your test, and receive your certificate, you are certified for life. For instance if do great on your exam, and thereby get your SEO Certification, get Web Analytics Certified or a Social Media Marketing Certification, then you have it, and we will not ask you to give it back to us, or remove it from your LinkedIn profile, CV or resume. Once you pass the test, the certification is yours to keep.

First and foremost, students in the marketing field must have an uncanny ability to confidently research and communicate the value of a product or service offered by a business or organization. Keep in mind, when it comes to attracting the attention of potential customers, a marketing specialist must be able to compile data and translate this into an effective marketing strategy, all without missing a beat when it comes to the organization’s goals and sales processes.

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