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If your site isn’t responsive or mobile-friendly yet, start working on that immediately. Searches on mobile devices currently make up the majority of Google searches; your site must offer a good user experience, or users will go elsewhere. A mobile-friendly site helps eliminate the possibility of frustration and ensures they stay on the page.
28. Have a Social Media Policy – Social profiles for your business aren’t the end-all and be-all of your brand. Your employees also represent your brand, both in person and online. Having a social media policy today is important so employees know the rules and expectations for posting online as well.
Email Your List — If you’ve been building your Email list than you want to send them an email telling them about your new content, also it’s a great idea if you ask them to share your content if they enjoy it! Don’t worry if you don’t have a huge email list yet, every list starts at 0 recipients.
When I met the founders of Cloudcart and they told me they are going to compete with Shopify and other big e-comm store builders I liked that because in pCloud we are doing the same with Dropbox, Box etc.
First and foremost, students in the marketing field must have an uncanny ability to confidently research and communicate the value of a product or service offered by a business or organization. Keep in mind, when it comes to attracting the attention of potential customers, a marketing specialist must be able to compile data and translate this into an effective marketing strategy, all without missing a beat when it comes to the organization’s goals and sales processes.
If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. Sure, it might not be as cool, but it has been proven effective and addresses a very important need. Besides, they’re more similar than you might think.
Join a networking group. You will have to try several to find the right fit for you and your business, but it is worth the time and money. On the money side, more money does not mean a better fit for your business or your personality. I sat in on some very expensive groups that were not to my liking. Finally found one that is not only very reasonable, it is a great fit for my personality and my business.
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This is a cautionary tale for online entrepreneurs, with a special warning for Amazon sellers. A few days ago I read an article about an Etsy vendor who sort of got too big for Etsy… In case you’re not familiar with it, Etsy is basically a marketplace for handcrafted goods… artsy things and such. They […]
Shifting the focus to the time span, we may need to measure some “Interim Metrics”, which give us some insight during the journey itself, as well as we need to measure some “Final Metrics” at the end of the journey to inform use if the overall initiative was successful or not. As an example, most of social media metrics and indicators such as likes, shares and engagement comments may be classified as interim metrics while the final increase/decrease in sales volume is clearly from the final category.
While there was a time when small businesses thrived through word-of-mouth, technology-savvy consumers are at an all-time high. And your business can’t afford to dismiss making your online presence known.
It can be helpful to see your website through the lens of a search engine. Simply enter your website URL into Browseo and the tool will show you a hierarchy of particular elements. You’ll learn something new every time you use this.
These are some really great tips.Thanks for sharing.Looking forward to implement these.I use a tool called Easysendy pro which helps me out to reach customers through emails which give me quite valuable leads.
With the tagline, “you don’t have to be a genius to master internet marketing,” this 20-part email course from the folks at Copyblogger offers a great starting place for those new to the marketing field. What’s unique about this course is that it digs deeply into the areas of direct response copywriting and relationship building.
I found that google analytics doesn’t report all hits but it’s a great free tool. Followerwonk is great as well, I used it to integrate with buffer and find optimal posting times for twitter. Simply measured sounds promising and I will be sure to check it out!
Blog posts are the bread and butter of any company’s online marketing – but it gets better from there. A good blog post can be extended to an e-book, shortened into a series of videos, parceled out into infographics, and much more. Each different format gives you the opportunity to reach new prospects and build your brand’s thought leadership chops. All this and you save time.
Snip.ly allows you to add a call-to-action on every blog and social media post shared. You can personalize your links with themes, colors, logos, and more, making it a great way to increase conversions.
Paid media is a bit self-explanatory in what its name suggests — and refers to any vehicle or channel that you spend money on to catch the attention of your buyer personas. This includes things like Google AdWords, paid social media posts, native advertising (like sponsored posts on other websites), and any other medium for which you directly pay in exchange for visibility.
As I was researching this post for 2015 I noticed a new ‘Tool on the Block’ for keyword analysis – check out KeywordTool.io. It’s like UberSuggest, but with better formatting – I often use this to show how local consumer behaviour differs, for example I was giving a training workshop to a Shredders manufacturer quite a different term en France par example:
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6. Game advertising: Game ads are advertisements that exist within computer or video games. One of the most common examples of in-game advertising is billboards appearing in sports games. In-game ads also might appear as brand-name products like guns, cars, or clothing that exist as gaming status symbols.
The effectiveness of infographics and videos (on YouTube, Dailymotion, Vimeo, and other sites) hinges on one thing — whether or not they get any views, or better yet, go viral. Internet audience is a harsh and fickle mistress. Even the best video or graphic can go unnoticed, while crude ones can spread like wildfire. There’s no recipe for success, only iteration and trying.
No piece of marketing content should be published without a call-to-action, to encourage readers to take further action. Sniply is a free marketing tool that adds your call-to-action to any web page, meaning you can engage with followers through every shareable link.
Mobile apps have also proven to be an effective marketing tool for interacting with and engaging customers. With the abundance of mobile development platforms, creating a marketing mobile app has become more affordable. A business owner who either can’t afford a mobile app or doesn’t find much value in having a mobile app can consider making his website mobile-friendly.
A few dedicated folks have attempted to assemble comprehensive collections of content marketing tools. Each of these attempts have arguably fallen short in one regard or another. Some have been limited in the amount of tools they covered, while others have been comprehensive but not grouped the tools together in an intuitive manner.