Arguably, there’s no more versatile tool for online marketers than Evernote. Whether it’s research notes, resources, or to-do lists, Evernote makes the research and outline process of content writing a breeze.
A wonderfully varied group of people. Digital Marketing students tend to come from various backgrounds: architecture, publishing, design, and entrepreneurship. These students are often looking to apply digital marketing skills to their current jobs or to switch careers into the marketing world.
How to use WordPress: Build a new landing page in WordPress, and use this as the focal point of your social media ad campaign or your social media updates. Certain plugins like WooDojo even let you hide the content in your sidebar for particular pages, which could be a great option for minimizing the look of your page.
These days, there are so many different online marketing tools that it’s hard to know where to start. Each new tool requires an investment of your time and money, and choosing the wrong one now and then switching to another later can be a hassle.
We live and breathe our own products everyday, so we understand the terminology more than the average user or customer ever will. Because of that, it’s easy to fall victim to the curse of knowledge and include tech-speak in our writing. Plug your copy into this brilliant tool, and it will tell you when you’re being confusing or overly wordy—even if Hemingway himself doesn’t always pass the test.
Sponsoring major events and community activities serve as promotional opportunities for companies as well. Small businesses often gain public favor by active involvement in local events. A presence at local fairs, non-profit events and school functions can all improve your rapport and goodwill with the communities in which you operate your business.
Making an article that is way better than a previously published article is called the “Skyscraper” technique and comes from the idea that if you want to get noticed, you have to build something significantly bigger than all the other buildings around you… like a skyscraper.
Once you have a website, it’s vital that it can actually be found by search engines. After all, 81 percent of consumers use search engines to research a product, service or business before making a decision.
To put it simply, there’s surely no other kind of media that gives in targeting a specific crowd as digital marketing. Apart from this, think of the chance for using SEO to arrive on top of Google for one or more key words that are unique. This simply means that people who are genuinely seeking the merchandise you happen to be offering will view your site. So, there is every potential for an enquiry or perhaps purchase from users that truly see your site from Google.
Leverage voice search to your favor by researching common questions asked within your industry. Then, base your content around answering those questions in the clearest and most thorough way possible. Google’s voice search is becoming increasingly sophisticated; it can not only recognize what’s being said but can understand the complex meanings behind it. Context and clarity will be the factors that decide if your content will answer a user’s query via voice search.
Hey Sean great blogs by the way one question I have for you is if you were changing a WordPress theme to a different one is there anything you would do to ensure you didn’t loose links or ranking. Im wanting to change my theme just worried it might wreck my seo
Between email marketing, social media, video marketing and all of the other digital channels out there its easy to get lost. When it comes to internet marketing, it’s important not to drink through a fire hose. Start off with a few strategies so that you don’t get overwhelmed. As you get the hang of things, you can add on new strategies.
This course provides a tour of opportunities and strategies associated with these various paid media channels, and guides you in drafting a paid media marketing plan that addresses your own marketing objectives.
Content marketing has been all the rage for several years now. There are no shortage of articles, reports, and studies highlighting what this form of marketing can do for your business. And with the right strategy in place, content marketing can bring in a consistent, long term ROI for your company.
It’s impossible to effectively sell or market your services unless you have researched your competitors. You need to know what offers, guarantees, prices or fees you are selling against, in order to make YOUR offering the most attractive to potential clients.
Evaluating your previous earned media against your current goals can help you get an idea of where to focus your time. Look at where your traffic and leads are coming from (if that’s your goal) and rank each earned media source from most effective to least effective.
This blog contains affiliate links, which means Mod Girl Marketing may receive a commission if you to buy one of these digital marketing tools. However, we do use each of the following products for our agency and/or clients every day.
Maybe the free online marketing courses we’ve mentioned above aren’t for you. Too dry and dull? Too long? Well there’s plenty of other ways to stay up-to-date on the latest and greatest marketing practices. Try…
No. Once you pass your test, and receive your certificate, you are certified for life. For instance if do great on your exam, and thereby get your SEO Certification, get Web Analytics Certified or a Social Media Marketing Certification, then you have it, and we will not ask you to give it back to us, or remove it from your LinkedIn profile, CV or resume. Once you pass the test, the certification is yours to keep.