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The mobile device is a uniquely personal medium that has transformed the customer journey. The pervasiveness and proximity of mobile makes it a powerful tool for marketers to understand and anticipate customer behavior. As a result, marketers now have the opportunity to respond to their users’ needs, goals, feelings, and expectations with a customized experience — both in and out of their mobile apps.

Pretty comprehensive list. What about adding one more intuitive collaboration tool – Comindware Project (http://www.comindware.com/solutions/software-for-project-manager/ ). This nice solution with drag’n’drop interface, automatic saving, document version control and predictive Gantt-chart takes the chaos out of team collaboration and helps teams get clarity on their everyday projects, tasks, documents, discussions and deadlines.

At Mod Girl Marketing, we rely on these best digital marketing tools every day to help our clients achieve their goals and grow our agency. We’ve broken the list down into the 8 categories important to any business. Click any of the links below to jump right to that section.

John Chow was able to grow his blog from $0 revenue to more than $40,000 per month in just two years, working only two hours a day. Today, his blog is one of the biggest blogs on the Internet, welcoming more than 200,000 active daily readers and followers. His blog is ranked number 16 on the AdAge Power 150 list and number 1 in the list of the Top 50 Canadian Internet Marketing Blogs.

The final part of the course is devoted to mobile aspects of internet marketing, and how mobile devices are changing the way users interact with websites, thus making it necessary to adapt your website to this growing trend and incorporate mobile aspect into internet marketing.

The program assumes that you have knowledge of marketing fundamentals, basic Excel skills and comfort using new web-based platforms. Those who don’t have a solid foundation in marketing may want to complete our course in Strategic Marketing, or the Introduction to Marketing course from Coursera, before enrolling in this course.

One universal small business goal is to sell the business’s products and services. This is usually best accomplished by positioning the business in front of the target audience, and offering something that solves a problem or that they can’t refuse or find elsewhere.

Today, the investment required for a professional looking website or blog is minimal. Yes, you certainly can spend thousands on a website, however, for the vast majority of businesses there’s absolutely no need to spend that kind of money.

If anyone is looking for additional digital marketing resources, I created a collection of over 175 sites, tools, articles broken down by topic (email, content, social, etc) and by skill level (beginner to intermediate).

Ashlyn Etree was all business as a PR professional for 10 years, but she loves rolling up her sleeves volunteering at animal rescues. She writes for various publications, specializing in business, career and pet-related content. Etree earned a Bachelor of Arts in communications from the University of Central Florida.

If you’re a business owner who owns a website, you’ll probably want to involve yourself in internet marketing. Otherwise, your website is practically useless. There are a lot of things that potential customers are looking for about your business – such as information, graphical representations (in layman’s term: pictures), history, reputation, and the list goes on and on. You have to satisfy the curiosity and doubts of your customer or your business will go nowhere.

Social media marketing isn’t an exact science. But there are some general rules that you can follow to make your business accounts more effective. Here, Rachel Strella of Strella Social Media shares some social media rules of thumb. And the BizSugar community chimes in with some thoughts here.

We exist to empower business owners and non-digital marketers with their quest to become digital marketing superheroes.  We will teach you what you need to know including tech speak and the tricks digital marketers don’t want you to know.

I’ve had the chance to test out and research a huge amount of resources, and I’m excited to share with you 37 free social media and marketing courses that you can enroll in to upgrade your skills across the board. 

4. Make sure your existing marketing materials promote your online presence. Make sure that all of your print advertising; business cards, letterhead, etc. display your web address. In addition, you should mention your website address on your phone message, in the signature of the emails of everyone in your company, and in any radio or television advertising. This simple step can drive a good deal of highly qualified prospects to your site for relatively little cost, but many companies are still using the same marketing materials that they used before they had a website (and missing out on a great opportunity to build traffic).

It’s free, so in case anyone is interested, here’s the link where I accessed it from: http://bobcm.editiondigital.com/best-of-branded-content-marketing-2015-global-edition#!six-things-to-know-before-targeting-ceos

As a supplement/follow up to that article, I read this great eBook where content marketing specialists share their advice on how to go about Content Marketing. I found it very useful and entertaining. The book is called ‘Best of Branded Content Marketing’ and I believe it’s published yearly!

Digital marketing is also referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has became the most common term, especially after the year 2013.[15]

Using paid media, such as buying ad space on well-known websites, may be the fastest way to promote a product or service on digital platforms. In addition to display ads, paid media includes initiatives like search engine marketing, email marketing, video marketing, social media ads, and mobile ads. 

Piktochart is a wonderful little program that allows you to create graphic design-worthy infographics.  It’s pretty user-friendly (the newer version is a LOT better than their older version, with less glitches) and you don’t have to be a designer to end up with a beautiful infographic.  It stores them all in your account so you can edit them at any time, which is great for those clients who require 60,000 changes.

On the bright side, if you are someone who is fantastic at following directions, there are a TON of resources out there for you to choose from. You can follow your way to profitability, and with scale, some meaningful income.

It isn’t enough to just send out emails. You will want to consider various email lists that cater to the specific needs of each individual and can present a personalized approach to your campaign. Take a hard and clear look at the purchasing habits of your customers and use that information to develop your strategy.

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