The techniques and materials used by those who are involved in the promotion of goods and services. Most business that need to sell their goods or services to the public will make extensive use of various marketing tools, such as market research and advertising to help further their success.
Despite the massive value of dissatisfied prospective clients, most small business owners market their services to less targeted groups. They waste their time and money marketing to people, who are happy with their current provider or who have no need or interest in the kind of product they sell. They go for volume over value… quantity over quality. This makes things unnecessarily difficult. It also produces anaemic results.
Scoop.it is a powerful content curation and analytics tool that more than a million people and businesses rely on to move their marketing efforts forward. The tool lets users measure views, comments, shares, visitors, and more. It also integrates with Google Analytics for additional value.
Salesforce Marketing Cloud – Find and analyze what’s being said about your brand, and your competitors. Find out what customers want, which content is working, and how to keep up with the conversation.
Through these training sessions, this course offers a step-by-step guide to creating a successful website that generates business for you 24 hours a day, 7 days a week. From creating a great website, to driving traffic and converting that traffic, the Launch2Success Internet Marketing Training Program covers the basics every internet marketer must know for their business to take flight.
Being successful in digital marketing is a lot like being an orchestra conductor—there’s a ton of moving parts, and they all need to work together in harmony. From automation to HTML, SEO to content, social media to e-business, there’s a lot to learn in your journey to becoming a full stack digital marketer.
Do you view your website as an expense or as an investment? Surprisingly, many companies seem to view their website as a necessary cost of doing business, not an opportunity to attract an audience and gain new customers. The following five tips can help transform a non-performing website into an effective sales and marketing tool.
May be the free online marketing courses we’ve mentioned above aren’t for you. Too dry and dull? Too long? Well there’s plenty of other ways to stay up-to-date on the latest and greatest marketing practices.
If there aren’t any awards for your industry, host your own! You’ll get a ton of attention from other industry businesses who want to apply for your award, which means even more connections and more possible future collaborations!
The competition for online marketers is intense, but there is a tool that will help you rise above the others. That marketing powertool is the online video. Adding a video to a site instantly enhances its appeal and effectiveness. With the advancement in the interactive abilities of videos, they are becoming more powerful and attractive than ever before. Videos are successful for three main reasons. A video on a site instantly draws in the reader. It also rapidly highlights the most relevant information and establishes a rapport […]
This is a cautionary tale for online entrepreneurs, with a special warning for Amazon sellers. A few days ago I read an article about an Etsy vendor who sort of got too big for Etsy… In case you’re not familiar with it, Etsy is basically a marketplace for handcrafted goods… artsy things and such. They […]
This plugin will let you easily link to your old articles, or other sites to improve their rankings in search engines and generate more clicks. The Internal Link Building plugin lets you assign keywords to given destination URLs. This way your website will link within itself like it’s done in Wikipedia – every time a keyword occurs, it links to the page you specified in the plugin dashboard.
For the second pillar, it is important to follow the right people, be followed by the right people and share relevant and interesting content always by adhering to the rules of the different social media networks.
Jeff Bullas works with companies and individuals to optimize online brands with digital, content and social media marketing. He is a blogger, author, strategist and speaker who was recognized for his work in marketing by Forbes, Inc.com, the Huffington Post and more. View his bio for a complete list of achievements and rankings.