Snip.ly allows you to add a call-to-action on every blog and social media post shared. You can personalize your links with themes, colors, logos, and more, making it a great way to increase conversions.
Aaron Wall is the founder of SEO Book, an online resource that offers the #1 SEO training program and online resources. SEO Book was launched in 2003 and focuses on techniques and strategies that are founded on years of experience and education. The company helps clients with an array of verticals in order to grow businesses to their full potential with the power of search engine marketing. Wall maintains that “search is the most powerful marketing channel ever created because it is demand driven.”
is a great free tool for checking your domain and page authority and also for checking how many links you are getting and from which source. You can also check your competition. But the free version only gives you 3 reports per day. Signing up offers unlimited reporting on all your links, keywords and competitors.
Anyone who does Facebook marketing and advertising needs to use Facebook Page Insights. It lets you peak behind the curtains and understand the behavior of your customers (which is valuable outside of Facebook, too).
Our comprehensive Digital Marketing Strategy and Planning toolkit, trusted by thousands of marketers and companies of all sizes and in over 100 countries, gives you everyting you need to create, launch and refine a winning strategy. All in one, easy to access place.
Another podcast, but Freakonomics deals specifically with – you guessed it – economics. No, no, I promise it’s not boring. It deals with the hidden economic situations you’ll encounter in everyday scenarios.
Twitter’s polling feature can help you to gain insights and interaction from your followers on the platform. And the microblogging site has now revealed some of the best practices that people should use when running polls, which Matt Southern covers in Search Engine Journal article. BizSugar members also chime in with their own thoughts here.
All our courses are beginners level. Even though the courses are beginners level, we advise, that you read the course material before taking your test. There are 50 questions in each exam. The passing score is 50%. The time limit is 60 minutes (i.e. 1 hour). This means, that you need to answer correct on at least 25 out of 50 questions, within 1 hour, in order to pass the test. The questions are multiple choice questions. Once you pass you can download your certification.
Bryan Eisenberg is the co-founder and CMO of IdealSpot, a professional marketing keynote speaker, and the co-founder and Chairman Emeritus of the Web Analytics Association (now the Digital Analytics Association). Eisenberg is internationally recognized in the fields of online marketing, improving online conversion rates, persuasive content, and persona marketing. He was selected as one of the inaugural iMedia Top 25 Marketers and was a Marketing Edge Rising Star Award winner in 2010.
Advertising for free is another obvious guerrilla marketing tactic that shouldn’t be overlooked. It fell off the radar a little a few years ago with all the spam, but things got better in 2014 when they cracked down big time on posting rules.
Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards.
Sending an email newsletter is a powerful way to stay in touch with your customers on a regular basis. By staying on their “radar,” the odds are that they will think of you first the next time they need a product or service you offer! In fact, a quality newsletter is probably THE best customer retention tool available, and it costs very little to use. Plus, it can also be an effective Customer Acquisition Program it you use it correctly.
If anyone is looking for additional digital marketing resources, I created a collection of over 175 sites, tools, articles broken down by topic (email, content, social, etc) and by skill level (beginner to intermediate).
In the first place, ask about how much expertise they’ve not only within your particular business, but also in the digital marketing sector. To put it simply, the business that is preferred should have the ability to adapt your needs in all facets.
The ubiquitous share buttons you see along the side of blog posts, many of them come from SumoMe. The any-website buttons (you don’t have to run a WordPress blog to use them) are part of the SumoMe suite of website products. If you’re okay with some SumoMe branding, you can add the buttons for free to any page and customize the networks that appear by default.
You can also access a number of webinars and white papers to enhance your digital marketing education, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time!
Next you will examine different ways to analyze the data acquired through marketing research. Using formulas to determine how cannibalization affects the profitability of new products and the value of a long-term customer, you will perform a basic sensitivity analysis to assess the robustness of your results.
The program assumes that you have knowledge of marketing fundamentals, basic Excel skills and comfort using new web-based platforms. Those who don’t have a solid foundation in marketing may want to complete our course in Strategic Marketing, or the Introduction to Marketing course from Coursera, before enrolling in this course.