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Visual content has become more important in marketing. A graphic or video is more likely to grab attention of your market than is plain text. As a result, having graphics as part of your website articles, social media posts, and other marketing materials is crucial. There are many places you can get free images to use in your marketing, as well as several easy to use online graphic editing tools. Two popular free ones include:

We are sick of hearing horror stories of business owners being ripped off by dodgy website developers, overpriced social media gurus and search engine optimisation specialists who couldn’t write or speak English to save themselves.

Marketing within your own digital properties—such as your organization’s website, blog or social media pages—is an effective way to build deeper relationships with existing customers and attract the attention of new ones. 

Search engine optimization cannot be underestimated in the world of constant Googling. Pick up a book or head over to an online how-to-guide on SEO and make sure your site is primed for performance on search engines.

Travel websites have far fewer social signals than the overall average across all industries. In fact, the top 10 only have 609 social signals (likes, shares, etc.) compared to the 5,552 of other industries.

Amazing post! Going to use some of the tools in the article that I am writing. I observed that you haven’t mention web push as content marketing tool. They are doing wonderfully well to get the word out to users.

Blog administration is basic to the achievement of the blog as its basic structure is the thing that aids search engines list your blog for the content you need to be known for, and guests to go to proper pages inside your webpage.

Humbled and grateful to be living the social media life at Buffer! California coast born and raised, but always the go with my lovely wife Katelyn. Love reading, designing, writing, running and adventuring.

Wow, ultimate list indeed! Thank you for this! You might also want to add MyConversionBrain ( http://www.myconversionbrain.com ) to this list. I find their lead management and conversion automation platform very easy to use. It’s an ideal interface for me, as I’m not too savvy when it comes to technology! 🙂 I think, the best feature of MyConversionBrain is that they’re based on Intelligent Marketing. They’re able to track leads and identify the person behind it, their geo location, ip address etc. so you’ll know if a competitor is sending out fake enquiries. Knowing more about the people who visit my site allows me to understand what they need. I even get alerted when a person comes back to my site, which makes our follow-up’s much organized. Lots of great features to help me boost the ROI on my marketing investments. MyConversionBrain has incredibly improved my small jewelry business, and I know it’ll also do wonders for other businesses too, especially the small business ones.

The quote above was taken from one of Baer’s presentations, Youtility, which talks about how marketing isn’t just competing for attention against other products, but other life elements around your target audience (such as family and friends). Companies shouldn’t be thinking about how they can become more exciting, but how they can help their target audience better.

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