Being successful in digital marketing is a lot like being an orchestra conductor—there’s a ton of moving parts, and they all need to work together in harmony. From automation to HTML, SEO to content, social media to e-business, there’s a lot to learn in your journey to becoming a full stack digital marketer.
It is important for a firm to reach out to consumers and create a two-way communication model, as digital marketing allows consumers to give back feed back to the firm on a community based site or straight directly to the firm via email. Firms should seek this long term communication relationship by using multiple forms of channels and using promotional strategies related to their target consumer as well as word-of mouth marketing.
As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.
Keyword Research: How to find the best keywords using free tools Do you want to rank higher in the search engines? Part of the secret is choosing the right keywords — the terms your audience are searching for — and creating content around those keywords. But there’s a challenge: If everybody is using the same […]
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As a small business owner, the idea of joining various social media sites and regularly using them as part of your online marketing plan can seem daunting. But if you know what to expect, the process can be a bit easier. Here on NutsPR, Corina Manea shares some things you should expect when joining social media as a small business owner.
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At the same time, be sure you aren’t stuffing your content with keywords otherwise you’ll make no friends with the likes of Google and Bing as these companies (and many other search engines) are continually blocking black-hat SEO tactics.
Do you view your website as an expense or as an investment? Surprisingly, many companies seem to view their website as a necessary cost of doing business, not an opportunity to attract an audience and gain new customers. The following five tips can help transform a non-performing website into an effective sales and marketing tool.
Cadence9 – A unified solution for managing content marketing. Lets marketers plan content using an editorial calendar, assign tasks to team members, manage content creation and publishing workflow, and more.
Thirst for knowledge is an instinct, especially when it comes to complicated and often misunderstood topics such as dentistry. Because people rarely have the time or inclination to read long texts, you need to present information in an easy-to-digest form to effectively exploit this natural curiosity. Here are five methods you can use to engage people’s desire for knowledge and drive more traffic to your site.
From an SEO and marketing perspective, something that doesn’t get discussed enough is studying the competition. With SimilarWeb, you can compare traffic between two different websites (yours versus a competitor’s) and see what’s happening.
Great article. Every point is worth working on. I have been using infographics and it has been working great for me. I will surely work on the other mentioned point and try to boosts my online marketing. Thanks for sharing this article.
I don’t know why more people don’t talk about Google Scholar, but I love this tool for researching science-heavy articles and digging into emerging studies. It limits your search to articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Pair it with a Google Alert to get amazing research on your topics of interest delivered right to your inbox.
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2. Evaluate your website’s content – Content is King. What does your website say? Is the content unique and useful? Will people learn anything when they visit your site? When was the last time you added new content? Does your website have content worth reading? Does your content match your business goals?
I know, I know. Google isn’t “exactly” a new or a fascinating tool that you didn’t already know about. That said, within the same parent company is another important distribution channel that many marketers often forget when they’re strategically distributing content for the sake of brand awareness.
SumoMe allows you to track your readers’ behavior while on your site and make adjustments accordingly. Use their Heat Maps to see where people are clicking and their Content Analytics to see where people stop reading.
Trello is a great project management tool for small teams and individuals. With it’s Kanban-style setup and fun user interface, Trello lets you set up to-do lists and tag individual cards with due dates, members, labels, and more. You can attach files, links, images, and more to your cards and easily get a full-view of any project that you’re working on. At HubSpot, we use Trello daily to manage our team campaigns and individual to-do lists. Want an example of how we do this? Check out our guide to managing marketing campaigns in Trello.
18. Business Card Drawing. Put a fishbowl at your place of business with a sign asking visitors to drop their business cards in for a chance to win something from you (for example, a restaurant might offer a free pizza party).
All our courses are beginners level. Even though the courses are beginners level, we advise, that you read the course material before taking your test. There are 50 questions in each exam. The passing score is 50%. The time limit is 60 minutes (i.e. 1 hour). This means, that you need to answer correct on at least 25 out of 50 questions, within 1 hour, in order to pass the test. The questions are multiple choice questions. Once you pass you can download your certification.
Aaron Wall is the founder of SEO Book, an online resource that offers the #1 SEO training program and online resources. SEO Book was launched in 2003 and focuses on techniques and strategies that are founded on years of experience and education. The company helps clients with an array of verticals in order to grow businesses to their full potential with the power of search engine marketing. Wall maintains that “search is the most powerful marketing channel ever created because it is demand driven.”
Dynamic Signal – Lets employees receive and post company-approved content to their social networks, transforming them into experts, advocates, and contributors. By extending their social media strategies, Dynamic Signal’s clients ignite brand awareness, employee engagement and revenue.
Happy Thanksgiving! As I say every year, I do understand that only about half of Eric’s Tips readers are in the USA, but gratitude transcends all borders 🙂 This is the 10th consecutive year that we’ve done this. Those of you who have been subscribers over the years have probably realized that I’ve shifted my […]
Meagan, thank you for sharing these valuable tips with the “internet universe.” Small business owners most definitely have a challenge marketing their business with little money to spend. Another good tactic I would suggest is a joint venture campaign with someone that already has a list of prospects like your target market. Ask them if they can invite their list to your webinar. You could offer a shared revenue from any business acquired from that webinar as a thank you…or you could send them a nice gift.
It’s important to realize that social media can be just as useful as Google in directing traffic to websites. While fans for a page don’t necessarily equate to customers, Facebook’s utility as content distribution network makes the platform as useful as search ads on Google or video ads on YouTube. Investing in both forms of paid advertising can produce good returns for a business.
Want to understand exactly how customers interact with your brand across different channels and platforms? With Webtrends, you can combine digital analytics into a single dashboard that features a simple and aesthetically pleasing interface.
Every niche has communities online that you can get involved in. But just signing up for a forum and posting every once in a while about your business isn’t beneficial for anyone, and will likely just annoy people. Actively contribute and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning only when the context is appropriate.