The ICC Code has integrated rules that apply to marketing communications using digital interactive media throughout the guidelines. There is also an entirely updated section dealing with issues specific to digital interactive media techniques and platforms. Code self-regulation on use of digital interactive media includes:
You’ve drafted the most incredible email, and are ready to hit send on that puppy. But wait: have you thought about your list? How to segment it? What your CTA is? Where your readers will go? If they’ll even open the thing? Hubspot’s free course will help you master lifecycles, segmentation, content, deliverability, and much more within email marketing.
You’ll want to combine a mixture of personal research with strategies from your successful competitors. Look at what people are already doing and learn from their example while making adjustments where appropriate.
If there aren’t any awards for your industry, host your own! You’ll get a ton of attention from other industry businesses who want to apply for your award, which means even more connections and more possible future collaborations!
Content Focus and Commitments. What types of content will you create? How often will you post? Where will you post? You have to nail down these foundations so you can create content with consistency and quality.
You’ve heard about best practices, but what does it mean exactly? It refers to the good hat”) tactics you should be using to get your business found online. Using “black hat” practices can result in penalties from Google, Facebook, and spam filters. Here are some important best practices for the main channels of internet marketing:
We see the immense value in creating rich, compelling narratives for individuals and brands through any medium. Whether it’s the first line of a press release or the color palette for a website landing page, our focus is always on finding the right way for you tell your story.
The reality is that you can’t trick your way to the top. Success comes from working hard AND working smart. Success comes quickest, when you find the most direct, effective route from where you are to where you want to be. It looks like this:
Thanks to a drag and drop interface, Unbounce lets you quickly build mobile responsive landing pages without developer assistance. The tool also integrates with a number of different CMS platforms and tools.
In this short class, Nicole Farb shows how you can create your own video in a scrappy, easy, and high-quality way and how she has seen huge success with it in the past. Perfect for marketers and social media managers just getting started with video.
A digital marketing strategy is an important part of the overall marketing strategy of a business. This is true whether or not a company is doing business online. It is also true for a small, medium or large size company but especially true for a small company. Small business marketing for a local company can include many offline local advertising methods but needs to include a healthy portion of digital marketing strategies to be successful and maximize sales in today’s economy.