Feedly is a must-have tool for any content marketer, and it’s free! This tool allows you to manage all the content you want to follow and keep tabs on, all in one place. You can even organize content by categories, so the most important posts are right where you need them.
Create at least one to two articles per week, either on a professional blog or designated area of your website that provides insightful and authoritative information for your target audience. WordPress, Medium and Tumblr are just a few of the dozens of blogging platforms available to small business owners.
Every word, sentence and headline should have one specific purpose — to lead your potential customer to your order page. Write your web site copy as if you are talking to just one person. Identify a problem and validate that one visitor’s need for a solution. Continue to write and explain why your product is the solution to their problem. Tell them exactly what your product will do for them — why it will solve their problems and how. Pack your copy with benefits and more benefits. Write to persuade — that’s the bottom line.
Your blogs should have clearly definable, helpful topics. They should not read like sales pitches; you have other methods (like email) that are much more effective for selling. Instead, use blog posts to share newsworthy topics, or provide an expert’s insight with simple-yet-knowledgeable how-to guides. Blogs that get conversations started or that show readers how to do something will always get more traction and clicks than ones that sound like they’re selling something.
A gifted product (or service) is mightier than a gifted marketing campaign. This principle has built more fortunes than any other marketing insight which is why I listed it as #1. A superior product (or service) gives the best results in marketing and selling because if it is not in the product, it isn’t going to be in the marketing either. In other words, if your product is not better than the competition’s your marketing can’t honestly communicate any unique and advantageous qualities to your market. The better your product, the more persuasive your ads can be, and the bigger your marketing success will be. You need a strategy; a unique and powerful message, to win.
2. Don’t just dump all of your files in “My Documents”. Create subfolders and more folders withing those folders. Have a place for everything and keep everything in its place. You should rarely have loose documents floating around.
Okay, so technically this isn’t a free course, but if you are new to LinkedIn’s online marketing training, you can sign up for a free month and take this handy course in social media marketing. Analyze what’s working via SWOT analysis, discover how to create a strong social presence that highlights your strengths, and gain inspiration by exploring the most cutting edge opportunities for social media to achieve even greater reach.
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Collect leads for a business — Another super powerful type of ad that is very underestimated by businesses. You see Conversion rates on landing pages have a lot of variables one of which is the speed of the page. With this type of Facebook ad, you can collect a lead directly on Facebook without the user even leaving.Of course most of the times the user has to receive something in return so you can send him to a thank you page that is off Facebook. After you have his email you can use it via integration with some of the biggest email CRMs or just download it and use it however you want. No spam of course!
Creating a buzz around your brand is vital. Addict-o-matic helps you monitor your influence (and that of your competitors) based on searches of such sites as Flickr, YouTube, Twitter, Bing, and Google. It’s totally customizable and sortable.
Canva makes it easy to create just about any type of graphic you need from a Facebook banner, blog post picture, or ebook cover. It offers many free images or you can upload your own. You can add text overlays, shapes and more to your image and then download or share it.
An advantage of digital marketing is that the reach is so large that there are no limitations on the geographical reach it can have. This allows companies to become international and expand their customer reach to other countries other than the country it is based or originates from.
Make your services as valuable to the marketplace as possible and then charge accordingly. If you do, your prices will match your promises and you will have made it easier for future clients to trust your marketing message.
If you or your team use Google Analytics to track site visits, it’s crucial to know where those visits are coming from. Knowing the sources not only helps you determine where to focus your marketing efforts, but it also helps prove that what you’re doing is working.
SEO, SEO copywriting, CMS management and Social Media management is no joke, and those are just SOME parts of internet marketing. It will cost you, but it’s gonna be worth every penny you spend. Just make sure that the one doing these services for you is a trusted authority and service provider. There are lots of cheap cheats out there who will suck your wallet dry. Don’t even think of getting cheap with your SEO.
Prezi is another great way to easily create visual content. Prezi is a super cool presentation application that runs on the cloud. If you want to create out-of-the-box content that displays information in an engaging, interesting way, try Prezi.
Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.
Google, however, thought differently. They saw poor quality content of no value used for nothing more than backlinks. So Google took action against these aggressive marketers, and online marketers became concerned. Many dropped guest blogging and content marketing entirely, worried that their ranks would fall.
I also recommend you only send one email message every 7 to 14 days. That’s what I did with my newsletter, because people hate being inundated with information, even if it’s great information! As a direct result of not bombarding people with emails, people looked forward to receiving them and very few people asked to be removed from my subscriber list.
This refers to the digital assets that your brand or company owns — whether that’s your website, social media profiles, blog content, or imagery, owned channels are the things your business has complete control over. This can include some off-site content that you own, but isn’t hosted on your website, like a blog that you publish on Medium, for example.
9. Olark: It’s true what people say about this customer support chat tool: it’s incredibly fast to implement. It also helps us finish certain key conversion flows and, at the same time, gives us great insights on how to improve those flows.
We had a chat with the companies most likely in the position to fulfil our needs and hunted online. We ended up with a more profound comprehension of what just digital marketing actually is and by what method the business gains from it by discussing together. Every stage is constructed to present the message otherwise, but the heart stays. A web site, on the other hand, may include additional information plus cartoon / videos contained for better effect – these attributes are often accessible when seen using computer or a notebook, but should display properly on mobile for the best user experience possible.
Google offers a ton of analysis for free. The challenge is getting it set up and figuring out how to best use it because the amount of data you can collect is overwhelming. At the very basic though, you can add the analytic code to your website, and get information such as page views, top pages on your website, source of traffic, and demographics of the people who visit your site.
With KlientBoost, we decided to double examples to 31 and offer some solid analysis and practical takeaways on every single example. While this is the minimum that could qualify as a “skyscraper post”, it was the best we could do within the budget and you know what? It worked!
Be extremely cautious of any marketing expert, who says you need to use annoying pop-up boxes in order to get their reader’s attention. NO YOU DO NOT. It simply shows they have no idea how to optimise their website.
Amazing post! Going to use some of the tools in the article that I am writing. I observed that you haven’t mention web push as content marketing tool. They are doing wonderfully well to get the word out to users.
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Can I send you through some more information so that you can consider us? Our platform strengths lie in planning and publishing, and have a number of neat tools for most social media marketing activity.