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Making an article that is way better than a previously published article is called the “Skyscraper” technique and comes from the idea that if you want to get noticed, you have to build something significantly bigger than all the other buildings around you… like a skyscraper.

About this course: Video marketing is making a huge splash online and on social media. But one thing what we consistently hear is that marketers aren’t quite sure where to start. Yet, videos have the potential to engage an audience in new and exciting ways – Just look at BuzzFeed Tasty for an example of the power of video!

If you haven’t heard of Rand Fishkin, you’re probably new to content marketing. He’s one of the biggest names out there, and his company, Moz, is one of the most important in the business. He’s an expert on everything from technical SEO to influencer outreach, and he has a lot of great things to say.

John Chow was able to grow his blog from $0 revenue to more than $40,000 per month in just two years, working only two hours a day. Today, his blog is one of the biggest blogs on the Internet, welcoming more than 200,000 active daily readers and followers. His blog is ranked number 16 on the AdAge Power 150 list and number 1 in the list of the Top 50 Canadian Internet Marketing Blogs.

Hootsuite is a social media management platform that offers free trainings (plus a paid certification course) to help marketers beef up their social media skill set. Hootsuite Academy offers courses at varying skill levels and features video lessons and step-by-step breakdowns of how to use different software.

edX is another MOOC provider that features courses offered by top-tier universities, including Harvard University, Massachusetts Institute of Technology, and Boston University. Like Coursera, classes are taught online and start at specific times throughout the year. Here’s a class we think you’ll find valuable:

Chatbots are marketing tools no business can afford to ignore. Create a Messenger chatbot that pushes promotions to customers and operates seamlessly with Facebook by using Chattypeople. With Chattypeople you can build a Facebook bot without any coding.

Internet marketing where social networks are used as a medium to promote website is called social media marketing (SMM). You will find out about basics of social media marketing, the most popular social media platforms and how they can be implemented in your business strategy, a detailed plan with steps to develop your own social media marketing strategy, and benefits of using this type of marketing for online promotion.

13. Complete and Optimize Your Site’s Metadata – Metadata on your website (like title tags, descriptions, and alt text) is a critical component of your website’s SEO. Leaving it out can negatively impact how you show up in search results.

Get Shared- The basic role of this sort of content is to spread all through a group and get most extreme exposure. For the most part, this sort of content will interest the distinctive extremes of your market’s identity. This should be possible through funniness, stun, inspiration, pity, outrage, being astoundingly cool, making individuals grin, charming, or inconceivably genuine. The trap for something to “be viral around the web” is that it needs to speak to a vast gathering of individuals.

Internet Marketing Ninjas is a full service SEO company that offers everything you need to succeed online, all in one place. We provide you with a comprehensive collection of tools to help elevate your website to unprecedented success in all areas of internet marketing. Find out more about our wide variety of internet marketing services. We produce results that can make your business stronger and more profitable. With Internet Marketing Ninjas, you can be sure that you are always employing the best SEO practices and adhering to web standards.

8. Give New Life to Old Data. If your marketing budget it tight, you might not be able to always afford content writers to whip up content for your blog. If you’re in a dry spell, instead of making something new, breathe new life into something that already exists on the web. There are a ton of data studies and stats available on the internet. While some of these studies may get initial traction, many often go unnoticed.

At the end of the month you’ve collected a ton of business cards, and while you can only have one winner, there’s no reason those other business cards have to go to waste. Use the email addresses provided to let users know that while they haven’t won this time, they are more than welcome to join your mailing list, which will notify them of future giveaways and special offers.

Most people just consume and share other’s people content but when you start making your own content you can build your own media platform. This allows you to develop a distinctive personal brand around your areas of expertise and become a recognized thought leader in your field.

Most businesses get it the wrong way around. They choose to ‘pursue’ new clients and even though people are not responding to their letters, emails or calls; they just keep on grinding away regardless. This is one of the most important marketing tips in business.

Adobe Experience Manager – Companies can create, manage, and optimize digital customer experiences. Works across a number of channels including web, mobile apps and sites, as well as social communities.

Today, you can take the free digital marketing course Diploma in E-Business to build skills in search optimization, Google Analytics and AdWords, campaign tracking and integration, revenue metrics analysis, digital measurement, and more.

Buy ads on sites that cater to your market. Communicate your brand image, videos or other product info on banner ads. If you don’t have the skills to craft a well-designed ad, hire a graphic designer to create a good ad.

According to Strategy Analytics, in 2015 digital advertising accounted for approximately 30% of overall spending on advertising, or $52.8 billion. This still puts it almost $30 billion behind advertising spent on TV. However, online advertising grew by 13% in 2015, the fastest of any category.

We exist to empower business owners and non-digital marketers with their quest to become digital marketing superheroes.  We will teach you what you need to know including tech speak and the tricks digital marketers don’t want you to know.

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world’s leading university subjects.

Raising the visibility of the most important and relevant content to the top level of your website pages. This helps search-engine crawlers easily find your best content, rather than having to search for it deep in your site.

With the rise of social-media titans like Facebook over the past decade, social media is now an integral part of the online marketing plan. In fact, according to the Pew Research Center, 52% of adult internet users are now active on at least two or more social platforms.

Just published my online course in Viral Marketing for free. I decided I had earned enough on it. It has been up for about a month, have about 1200 participants from about 40 countries. WordStream is used as one of the tools in the maintenance and monetization phases of the viral process. If possible, I would love to write a guest post on how to use keyword research in order to make go viral.

29. Be Careful when Newsjacking – Staying in the know is a great idea for generating timely social content. However, if you jump in a conversation online without knowing the origin of the topic, you could risk looking like a social media newbie and potentially coming off as insensitive.

Create videos of people using your product, how-tos or people vouching for your product. You can launch these videos via your website, You Tube, Vimeo, Facebook or other places in order to draw interest to your website.

Taught by Kevin Hartman, Head of Industry at Google, this free marketing course on “Digital Analytics” focuses on the specific data collection, analysis, and visualization techniques used by the world’s top brands. Unlike some of the other analytics classes offered online, this one focuses specifically on marketing.

If you don’t know where to retouch your photos just look through the entry created by photographer Jennifer Murlow. She judged 25 outsourcing image editing services. In the item you can find the list of criteria that can help you to understand the mastery of every image editing company.

You have shared a great list of resources and tools which are useful for every content strategist. I also marked few of them that are ideal for specific tasks of the content marketing and I refer those tools to content writers who connect with me on social media.

HubSpot Sales (formerly known as Sidekick) lets you see who opens your emails – and when. It also pulls up the contact’s professional history, company information, and latest tweets, and even lets you schedule emails to send at a later time.

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