If you or your team use Google Analytics to track site visits, it’s crucial know where those visits are coming from. Knowing the sources not only helps you determine where to focus your marketing efforts, but it also helps prove that what you’re doing is working.
Updating a site is also a good time to upgrade security features, which are essential to building consumer trust. Similarly, improving the site’s mobile friendliness can also lead to tangible improvements in business performance.
Zero Cost Marketing Strategies: Official Primer Course. While seemingly a bit hokey, the 4.5 stars and 25,000+ enrolled students prove that there’s plenty of solid info in this course to make it worth your while.
There are plenty of semantic and technical issues to be aware of when it comes to SEO. But if you keep your site well-structured, then the main issue you need to focus on is effective content. Search engines tend to reward sites that follow their vision, which is to connect users with the exact type of content they are searching for as quickly as possible.
Curata CMP – Is designed specifically for B2B marketers to drive leads and revenue from content. Key components of Curata Content Marketing Platform (CMP) include strategy, production (e.g., calendaring, workflow) and comprehensive analytics.
Optimizing a web site for search engines requires looking at a ton of unique elements both on and off your website. This course on SEO from the folks at Moz will help you to start making sense of it all. Most importantly, it will help you form consistent SEO habits that you can implement long after this course is over.
An effective marketing department will choose to focus on either demand generation or lead generation as the primary business-driver. Startups and rapidly growing companies tend to concentrate on lead generation strategies that focus on capturing the information of potential buyers. This session will discuss how messaging, promotions, and navigation paths are designed to funnel individuals through a form and into your database creating new contacts for your marketing and sales team to pursue.
Game advertising – In-Game advertising is defined as “inclusion of products or brands within a digital game.” The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn’t very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication “integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm” is an important as it results in a more clarity about the brand/product and creates a larger overall effect.
Great list. Brands that invest in Pinterest should also try the free level of Tailwind or the free trial version of their Plus plan (which is not free but inexpensive). It is quite powerful and now has a hoot suite app too.
About this course: Video marketing is making a huge splash online and on social media. But one thing what we consistently hear is that marketers aren’t quite sure where to start. Yet, videos have the potential to engage an audience in new and exciting ways – Just look at BuzzFeed Tasty for an example of the power of video!
Jay Baer has more than 20 years of experience in digital marketing and consulting for more than 700 companies, including 30 of the Fortune 500 companies. He is the founder of Convince & Convert, which provides social media and content marketing advice. The Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute and has more than 200,000 visitors monthly.
Hey! Great post. I use SendPulse email marketing automation service on my blog. It’s a free plan with minor feature restrictions and a limit of 2500 unique email addresses you can send to (each month). I’d say it’s a great addition to this list).
March 9th, 2017 – Garima Kakkar – Digital Marketing, Guest Posts – 2 Comments – different types of online marketing, types of online marketing, types of online marketing channels
In this project, you’ll learn to produce and market content about a subject you know very well–yourself! First you are going to write a blog post. Next, you’ll craft social media posts for three social platforms to share your blog post with your audience.
The free version of Open Site Explorer is incredibly resourceful. Use it to analyze links and quickly identify which inbound links are leading to your site. Not only does this show you where your most valuable pages are, but it helps you make future insight-based decisions.
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We’re doing our annual update of our content (best practices, examples, stats, etc.) and training (improved video training style) on May 1st, and we welcome you to come back and check out the updated content!
On completion of this marketing management course you’ll earn a certificate from a top-tier university as powerful proof of your new marketing training competencies, and use it to set yourself apart as a powerful, marketer.
The Hemingway App is geared towards cleaning up content. It analyses your content and delivers simplified, color-coded alerts when you use complex and lengthy sentences, a passive voice and unnecessary adverbs.
Jump up ^ Dapko, J. L.; Artis, A. B. (2014). “Less is More: An Exploratory Analysis of Optimal Visual Appeal and Linguistic Style Combinations in a Salesperson’s Initial-Contact E-mail to Millennial Buyers Within Marketing Channels”. Journal of Marketing Channels. 21 (4): 254–267. doi:10.1080/1046669X.2014.945358.
Video recording — When you enable it Yandex gives you the opportunity to watch what users are doing on your website. Yep video. You can’t see the passwords of the users but you can see everything else so use this with caution and make sure you mention it in your Terms of service