Jeff Bullas works with companies and individuals to optimize online brands with digital, content and social media marketing. He is a blogger, author, strategist and speaker who was recognized for his work in marketing by Forbes, Inc.com, the Huffington Post and more. View his bio for a complete list of achievements and rankings.
Hi Sean! Your article is terrific! Yes it is really important to look after these points. See, a businessman must know how to roam around the net. People are all over it, visiting every blogsites, giving articles, sharing each other’s links, and commenting about each other and these all leads to having a good camaraderie among business owners! Internet indeed gives us lots of opportunities.
I have worked with thousands of businesspeople and found something amazing. The owners of under performing businesses almost always work just as hard, and sometimes even harder, than the owners of successful ones. At first glance, this doesn’t seem to make sense – until you dig a little deeper and realise that the reason their hard work is getting them nowhere, is that they mistake movement for progress.
This new social media course taught by Wharton Professor Jonah Berger and author of the best-selling book “Contagious: Why Things Catch On” teaches you the key ideas and concepts behind viral marketing and crafting content that inspire people to share it with their friends.
10. Qualaroo (formerly KISSinsights): If you’re looking to know more about your visitors or users and what they’re looking for, then this tool gives you a dead-simple way to do so. Want to know what keeps them from performing your desired actions? Is it missing pricing information, alarming security signs, unclear value proposition or some lack of proof? How about just asking? You add a snippet of code to your website once, pick the questions you want to ask and wait for the answers to start rolling in.
I’ve used Hootsuite for posting updates to social networks and reviewing what others are saying for nearly five years now after using Tweetdeck back in the day – Twitter killed that one off for general use. Hootsuite seems to be comfortably the most popular free tool for posting and reviewing social media updates, but many still don’t know it, it can be used as a personal social media management tool too. It enables you to quickly post to all the main social networks including Google+ pages and review conversations and messages. I’ve trialled many paid tools, but none come close. The paid version is worthwhile IMO for adding campaign tracking and extra reports.
A world leader in the Internet marketing industry, the Internet Marketing Center (IMC) has been developing proven, cost-effective online marketing strategies and software since 1996. Our innovative software solutions and marketing recommendations draw over 1.8 million unique visitors to our web sites every month.
Great design starts with the fundamentals. The free course from ALISON examines various design elements including line, shape, form and texture and design principles, covering composition, balance, contrast and hierarchy. If you’re interested in exploring graphic design, industrial design or the design process in general, this free graphic design class is perfect for you.
We use this all the time to keep track of meetings, video shoots, conference calls, out of office reminders, etc. You can share the calendar with your team and your clients and best of all – you can have different calendars for different purposes (family, internal meetings, client meetings, etc.). You can choose to see them all at once, or turn calendars on and off to see one at a time.
For social-media services, many providers offer in-house analytics suites for free or a small fee. Other services offer external analytics that may provide additional insights over in-house solutions. Notable examples of each include:
thanks. I agree having a blog works well but I believe people are sick and tired to see blogs around the world with the same or very similar titles and content. I think people should avoid making blogs because there is more than enough.
Organic SEO is maybe the most powerful way to achieve this, for small business owners. In short, by optimizing your website and content, you can organically (or naturally) become easy to find. The process is something you can learn to do and, with the right software, it’s pretty easy. It can also be extremely effective. For example, without paying anyone for advertisements, thousands of people find Jim’s Marketing Blog every week, at the exact point when they’re looking for marketing tips or marketing help.
These are smart, tech-savvy problem-solvers helping each other conquer Gmail and Outlook. Whenever someone on my team is struggling with something, we frequently respond with “Have you checked on Community?”
I have studied and worked with some amazingly successful people. My clients include 2 Grammy Award Winners [Nile Rodgers and Bruce Elliott-Smith]. I’ve also worked with dozens of self made millionaires and my clients include 2 of the 10 largest companies in the world. I’ve discovered that the best shortcut to success, is to avoid costly detours.
Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Adwords campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.
In the present digital age, there seems to be no or little need for incorporating traditional strategies into any marketing strategy within Singapore. Alternatively to this, info streams have been transformed by digital media from brands to consumers in recent years; thereby changing the manner advertising messages should be disseminated.
Consider buying print ads that cater to your market that also launch at the same time as our Internet marketing campaign. Track this ad by buying a similar domain name that redirects to your site. Let a Google Analytics campaign track the success of the print ad, in comparison to your Internet marketing, through this other domain.
Here you will find out what conversion optimization is and how to calculate conversion rate optimization. The chapter also features elements of CRO process and metrics to help you understand this process, as well as some important terms you should remember about conversion optimization.
Web analytics is the part of marketing devoted to the analysis of your goals and methods used for promotion of your website, and how those should be adapted in order to refine the approach and eventually produce better results. This segment of the course will show you what web analytics is, why you should use it and which metrics should be tracked to get the relevant data for the analysis. You will also learn about conversion optimization, elements of web usability and conversion optimization and how to calculate conversion rate optimization.
Slack is a powerful messaging app that allows you and your teammates to quickly message back and forth without the hassle of email. But it’s not just AOL instant messenger 2.0. Slack has powerful features and integrations that make it possible for you to integrate all of your other daily tools — like Trello, Gmail, Giphy, and so many more — right where you’re already communicating. You can start channels between different teams or just chat with specific colleagues. Slack makes remote and in-person work possible and easier than ever.
Depending on the scale of your business, your digital marketing strategy might involve multiple goals and a lot of moving parts, but coming back to this simple way of thinking about strategy can help you stay focused on meeting those objectives.
Thanks to technology, online marketing is constantly changing. That means that you need to keep up with the new trends in order to stay relevant to tech savvy consumers. This article at Docurated by Angela Stringfellow includes some marketing technology trends that are poised to re-shape the world of marketing.
It all starts with having your own website and from there you can have a platform to build an audience while learning vital skills that will massively increase your social reach and income like SEO, growth hacking, conversion optimization, copywriting and email marketing.
Another MOOC resource site, Canvas offers free online courses on a range of topics. While currently there are no courses that deal explicitly with online marketing, check back to see new offerings. Some courses that may interest online marketers.
Yoast’s higher end premium services are certainly not free. But the company does offer some freemium services — including a free version of its SEO tool. Optimize your business’s website to the maximum with Yoast. From providing SEO software to assistance on writing meta descriptions, Yoast will provide you with the tools to improve your website.
Note: This course assumes that you have completed the previous courses in this series, or alternatively, are familiar with the primary paid and owned digital media channels and are acquainted with “customer funnel” and “customer journey” marketing models.