17. Host an Event or Class. Plan an event or class to host, then print out flyers and post them on community bulletin boards (libraries, coffee shops, local colleges and adult ed centers). While most community bulletin boards won’t let you post business advertisements, they’re often more than happy to post a flyer promoting an educational event or class.
The quote above was taken from one of Baer’s presentations, Youtility, which talks about how marketing isn’t just competing for attention against other products, but other life elements around your target audience (such as family and friends). Companies shouldn’t be thinking about how they can become more exciting, but how they can help their target audience better.
The Hemingway App encourages succinct writing by identifying superfluous words, hard-to-read sentences, and passive voice. It may not make you write like Ernest Hemingway, but it can be extremely useful for making your blog posts more readable.
Jesse – thanks for your note, but Google is merely focusing (still!) on placing a solution. If you email me, I’ve just written a paper on the entire set of systemic issues that need to be managed that are outside our purview and idiosyncratic, based on change, consensus, buy-in, relationships, etc. There are 13 distinct steps (starting from an idea) that buyers go through to enlist colleagues, figure out if they can fix a problem internally, etc, that buyers go through before they can bring in a new solution. Sales enters at step 10. The Google material isn’t doing anything really different. email@example.com and, btw, my first name is ‘Sharon Drew’ 🙂
Are your marketing campaigns sending Ad Traffic to your Home Page or to a general page on your site, instead of to a dedicated Landing Page? In this article you’ll learn why you need dedicated Landing Pages, and how to make them very quickly and easily, using an inexpensive WordPress Plugin…
Using paid media, such as buying ad space on well-known websites, may be the fastest way to promote a product or service on digital platforms. In addition to display ads, paid media includes initiatives like search engine marketing, email marketing, video marketing, social media ads, and mobile ads.
SEO is merely one component of digital marketing that can bring traffic to your site. The combination of SEO, social media and email marketing can provide a powerful boost in traffic. You can accelerate lead generation, even more, using pay-per-click (PPC) advertising campaigns in search engines and social networks. While content creation and SEO take several months to develop, PPC ads can put your message in front of a wide audience right away.
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What it does is give you an estimated traffic of a website, what are the sources of that traffic, what are the countries, a basic idea of the keywords that the websites ranks for and some other cool stuff.
According to a study by New Relic, 1.3 million Android devices are activated every day. To that into perspective, that’s about four times as many smartphones compared to the 300,000 babies being born into the world daily. Furthermore, smartphones have an average of 41 apps installed, with mobile users checking those apps on their phones 150 times daily, or about every 6.5 minutes.
But Google never said guest blogging would result in poor rankings. They said marketers should provide valuable content and host it on reputable sites. Which should have been the plan for most marketers to being with.