“online business guidelines +social marketing basics”

I recently created a new tool: Content Mapping Tool. Helps content marketers strategize, manage and document their content marketing efforts, based on personas and buyer stages. Would love to see it added to the list, feel free to try it! http://www.contentmappingtool.com

If you or your team use Google Analytics to track site visits, it’s crucial to know where those visits are coming from. Knowing the sources not only helps you determine where to focus your marketing efforts, but it also helps prove that what you’re doing is working.

Chances are, you’ve played or are at least aware of the augmented reality game that’s taking the mobile world by storm — Pokemon Go. But aside from being a fun and successful app, Pokemon Go can actually provide some useful digital marketing lessons to other businesses, as Jilesh Varma shares in this Blurbpoint post.

Wistia offers a free forever plan that allows for three videos. Features include customizable player, embedding and sharing, lead generation tools, integration with third-party apps such as MailChimp and more.

Making it easy for customers to find you won’t help until you have a clear enough idea about who your target market is. Do your homework and draft out the personas of potential customers, or the advertising money will sip through your fingers. I’m not suggesting that you should hire a research professional or buy a comprehensive industry analysis. Every business owner can determine their target audience based on the characteristics of their product (for guidelines, look here).

With Facebook becoming very much a “pay-to-play” platform, this is the perfect opportunity for businesses and marketers to fully grasp everything there is to know about ensuring that your advertising dollar stretches as far as possible.

Chat bots are computer programs that mimic conversation with people using artificial intelligence. They can transform the way you interact with the internet from a series of self-initiated tasks to a quasi-conversation.

While today students can benefit from the innovation of online marketing courses, this field dates back to the 20th century as a theory for businesses and organizations to begin attracting more and more customers to the products and services they offer. The business world truly recognized the power of marketing after World War II, when many organizations began consolidating various areas of the field (e.g., public relations, advertising, sales, etc.) into a single marketing department.

“Authorship” is a Google product that allows you to claim authorship of content published on other domains and link it to your Google+ profile. When the search engine returns results, instead of a bland text link and a summary of the page, it will display a link to your Google+ profile and your profile picture. Through your profile you can generate traffic to your website and, by extension, to your dental practice. Here’s an example.

Posting daily on your Facebook pages, going live on Youtube/Facebook for daily webisodes, and even making your own short film can now be accomplished straight from your cell phone! No more excuses that you can’t start a business due to capital, it now has to do with your drive.

When all is said and done, however, no one technique can carry most businesses, especially ones that got their start offline before building an online presence. Instead, you need clear goals, a step-by-step plan, and repeatable methods working together.

We have been using Momentum (http://www.momentum.ai/) for real-time tracking content engagement on social. has a complex algorithm, which helps us decide what content (from our website) and when to promote on social media. It saves hours every week and also decreased user acquisition costs.

Need to know what your email will look like in the inbox? Litmus PutsMail lets you enter your HTML, subject line and desired recipient addresses (up to 10) to see a fully functional preview of your campaigns.

Maybe your strategy is just to put a YouTube video embed on one of your blog posts or landing pages. But then what happens? Someone else’s ad plays on your landing page before your video even begins. That’s bad for your conversion rates, brand, and your user. Luckily, there’s a solution. 

Well, I’ve compiled a little list of all of the tools and software I’ve used at some point in my career that help me manage my day-to-day responsibilities.  Some are new and some have been around for a while, but my hope is that these tools will help make you more productive, and ultimately more satisfied, doing the best job in the world (am I biased? I think not…).

Entrepreneurship 101. Class sessions focus on various case studies of MIT entrepreneurs in areas like mobile apps, 3D printing, electronics, and more. From these stories and examples you’ll learn how to access the ideal customers for your product and how to appeal to their needs. 

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