Writing great copy that is meant to drive people to take a specific business action is a unique and valuable skill to have for marketers and business owners alike. This “High-Impact Business Writing” course is aimed at helping you get your thoughts on paper in a clear and concise manner.
This refers to the digital assets that your brand or company owns — whether that’s your website, social media profiles, blog content, or imagery, owned channels are the things your business has complete control over. This can include some off-site content that you own, but isn’t hosted on your website, like a blog that you publish on Medium, for example.
As you can see, most of the front page content pieces had around 15 examples. When we clicked-through to the 100-example post, we noticed that shares were relatively moderate (just over 400) and each listed example only had about 4 sentences of analysis. These findings suggested there was room to create something more compelling on this topic.
When managing your marketing efforts, you can use a number of different tools to improve your results and efficiency. In this Duct Tape Marketing post, Joanne Torres shares some top marketing productivity tools. And BizSugar members also comment on the post here.
Are you using a content marketing platform by any chance? I’ve been searching a lot around this topic and I’ve found some great information about Contentools. Looks to be suited to different types of users as well. What do you think about it? Thanks in advance!
If anyone is looking for additional digital marketing resources, I created a collection of over 175 sites, tools, articles broken down by topic (email, content, social, etc) and by skill level (beginner to intermediate).
A recent study found that the majority of consumers encounter multiple erroneous sites in their daily internet browsing. There are few faster ways to lose a customer than having them drive to the address listed on the website, only to find that the business has moved across town.
Do you operate a number of different websites? Cyfe gives you the ability to manage multiple sites on various platforms by integrating them. It makes organizing, sorting, and focusing on various elements more possible than ever before.
On the other hand, newer PPC channels offer the potential for much higher margins. No one has had time to document and optimize every nook and cranny of the system. It’s up for grabs in a sense. If you are someone who thrives on tinkering and experimentation, this is a perfect opportunity for you to have a shot at higher margins on your ads.
How to use WordPress: Build a new landing page in WordPress, and use this as the focal point of your social media ad campaign or your social media updates. Certain plugins like WooDojo even let you hide the content in your sidebar for particular pages, which could be a great option for minimizing the look of your page.
Interesting! Zapier introduced us into a whole new era of automation from lead management, lead nurturing and content marketing all together in collaboration. This brings light to the painstaking processes I have to do to achieve success in my business. Also been able to come across this article http://smallbiztrends.com/2015/09/content-marketing-automation-zapier.html which also teach us how to do a content automation which will help us drive leads and sales.
Apart from these resources from my experience is, Shaw Academy’d free digital marketing course including seo,ppc,and social media which i want to share http://www.shawacademy.com/marketing/free-online-digital-marketing-course.html
There are thousands of ways you can promote your small business. With the right mix of activities, you can identify and focus on the most effective marketing tactics for your small business. Here is a list of 101 small business marketing to get you thinking about all of the different ways you can promote your business.
The most important tip might be this one: Find a solid online marketing strategy, get a grasp on the individual elements, and then be consistent in implementing them. The sooner you start on and stick to a marketing approach, the sooner you’ll get results.
Chat bots are computer programs that mimic conversation with people using artificial intelligence. They can transform the way you interact with the internet from a series of self-initiated tasks to a quasi-conversation.
All the tools is very nice to boost a blog. I have collected many tools like you covering free, paid and premium at https://www.searchenginemagazine.com/seo-tools/ you have done a great job to sharing the article.
3. Get Ad Promo Credits. While massive ad campaigns may be out of your budget, there are often discounts and coupons floating around for paid Facebook ads or Google ads. Some web hosting services offer advertising discount codes as part of their membership offerings. Check and see if yours does.
You’ll also want to keep Penguin in mind when building links. Penguin runs in real-time now, so your rankings will quickly reflect any changes you make. Be sure to disavow any toxic or spammy links you or your company might have built in the past to ensure a fresh start to the new year.
The quote above comes from the article Internet Marketing Lessons From The $10,000 Apple Watch, in which Chow shares how his licensed phone team helps his blog make money even though he doesn’t take any phone calls. He states that more than 60 percent of his blog’s income comes from products costing more than $2,000, which many Internet marketers don’t have simply because they don’t want to get on the phone to sell or for customer support. His recommendation is to hire a dedicated phone team and begin selling big ticket, big profit items, instead of trying to sell easy low-cost solutions in bulk. Although these high-end products typically require a more personal customer experience, they offer greater rewards.
^ Jump up to: a b c INBAM, Business Horizons, (May 2015). “Digital Marketing for Identifying Customers’ Preferences — A Solution for SMEs in Obtaining Competitive Advantages”. International Journal of Economic Practices & Theories.
While a lot of marketing is about attracting new clients and customers, the fact of the matter is, it’s cheaper to retain a customer/client who’ll continue to buy or refer new business than obtain a new one. The best way to keep your clients and customers coming back is with good service, and staying in touch. Customer relation management software can help. With it you can note when you’ve made contact and schedule follow up, keep track of client birthdays and other important dates so you can reconnect, and more. Here are few free CRM software you can use.
Brennan Dunn has taught more than 40,000 freelancers and agencies how to earn more money from better clients, grown his agency to millions in revenue and started and sold a SaaS product called Planscope (and he’s working on a new one on personalization).
When it comes to your bottom-line goals, you probably want a few tools for not only attracting prospects to dedicated marketing campaigns, but just as importantly, converting those visitors into leads and customers.
Recently i’ve read this article about what ecommerce tools the norwegian company “Vita” are using. I think they are good additions to those you’ve already posted: https://sleeknote.com/inside-ecommerce-vita/
Spredfast is a content marketing analytics tool that will enable you to gauge your campaign’s effectiveness based on such factors as output, impressions, and actions. It also has a pretty cool benchmarking feature that can compare multiple campaigns against one another. Request a demo to get the free version.
It’s 2017, so if you’re like most businesses, you have a website (if not, what are you waiting for?). In fact, odds are good that you’ve had the same website for several years. This can be a blessing and a curse, and is something business owners should address in 2017.