Coursera offers MOOCs (massive online open courses) created and taught online by universities such as Northwestern University, the University of Pennsylvania, and the University of California system. These courses start at various times throughout the year, so browse the catalog to see when one lines up with your schedule. Below are a couple courses that are perfect for content marketers — here’s what a module for #4 looks like:
One cool feature is the heat maps that lets you know where visitors are spending time on your site. It also will let you know what’s up with your sales funnel; such as in what state of the funnel you’re losing people.
Hey Kyle, what course would you recommend for someone like me that’s looking to get into digital marketing but doesn’t have any professional experience yet (do have some experience managing my own channels for my music brand)? Which one would be the most useful for finding that first job?
This is one of the best SEO tools out there! Use it to find broken links on your site and generate an XML formatted sitemap. You also have the option to export your data into a downloadable spreadsheet.
It’s critical that any campaign in a content marketing strategy utilize this approach. At Unbounce, the very large majority of our marketing revolves around content and we couldn’t be successful without landing pages, so I’d suggest adding a category for that to your list.
The following segments of the course deal with search engine marketing, social media marketing and search engine optimization. All of these are necessary parts of internet marketing. You need to understand how each of them works in order to be able to define a strategy, that will take the most out of these types of online advertising activities.
This fifth online course in eCornell’s Marketing Strategy certificate program examines the psychological and sociological systems in which customers choose whether to adopt new products and services, and how the product lifecycle is connected to new-product diffusion. You will apply the concept of a marketing continuum to develop an effective marketing program, leverage an understanding of social systems to improve new product diffusion, and develop strategies to increase product adoption and sales.
1. Make sure potential customers can find you on the search engines. Most businesses don’t take advantage of search engine optimization, but few things on the Internet can be as beneficial. A recent Forrester Research report showed that 80% of web surfers discover the new sites that they visit through search engines. According to iProspect, 85% of web users use search engines to find solutions and vendors. A properly executed search engine optimization campaign can drive numerous, highly targeted visitors to your site, typically at a fraction of the cost of traditional advertising. Without high search engine rankings, you will only get visitors that find your web address through word of mouth, regular advertising, or other limited means.
At this point, you probably already know what Facebook is and what it does. What you might not know? It has a training and certification program. Facebook Blueprint offers self-paced and live e-learning courses for marketers seeking to grow their organizations using Facebook. Blueprint offers classes in different languages on how to use Facebook and Instagram — here’s a peek at the course catalog.
It may seem silly to most of you, but there are a lot of people out there who simply don’t use their computer for anything but checking email and they just don’t know how to connect to the internet. I’ve even spoken with people before who were on the internet while I was talking to them, but they had no idea how they got there.
Your marketing goals should always be tied back to the fundamental goals of the business. For example, if your business’s goal is to increase online revenue by 20%, your goal as a marketer might be to generate 50% more leads via the website than you did last year to contribute towards that success.
Video recordings. To see how people actually interact with the website, It can identify stumbling blocks, or even to spot errors. We found a number of interesting errors that way. And since it’s a video recording, and hotjar provides you with the operating system, browser the user is using, it’s super easy for tech team to replicate it, and fix it.
1. DO NOT ever click on a link in an email unless you know who the sender is. This is one of the most common ways people get viruses and worse on their computers. A lot of people who are beginning in internet marketing make this mistake and it can be a costly one.
From Vidyard’s live feature to its studio content creation products to its free tool – ViewedIt — Vidyard is an excellent tool if you’re a marketer looking to jump on the video bandwagon and start integrating video into all of your content.
SEO is not just Off page, people believe that only off page is enough to rank well and they do not work on the designs, the w3c errors and on page part. If you want to come over all your competitors then you should learn from the post and do all the error checking.
At Mod Girl Marketing, we rely on these best digital marketing tools every day to help our clients achieve their goals and grow our agency. We’ve broken the list down into the 8 categories most important to any business. Click any of the links below to jump right to that section.
More than 88% of all Internet users look for websites, products and services by using search engines and online directories. Approximately 90% of the clicks on the search engine results pages (SERPs) are on the top 3 ranked websites (not the paid listings). Plus the top sites are considered “more trustworthy” and there are no pay-per-click fees involved which means lots of low-cost high-quality visitors for you. In other words, if your site isn’t listed at or near the top, it may as well not exist!
Some of the most popular modules from the Google Analytics Academy include Digital Analytics Fundamentals and Google Analytics Platform Principles. Both of those courses will give you a solid foundation of how to implement data into your strategy and how you can use the platform to best inform your decisions moving forward.
There are plenty of semantic and technical issues to be aware of when it comes to SEO. But if you keep your site well-structured, then the main issue you need to focus on is effective content. Search engines tend to reward sites that follow their vision, which is to connect users with the exact type of content they are searching for as quickly as possible.
Your funnel determines what you are able to pay to acquire customers via PPC ads. PPC traffic is highly targeted, so you should be bringing in primed leads. The question then becomes, “Can you convert those leads?”
I love the use of unicorns here. Lots of detailed information which when used correctly and helped by the goat-like animal with a long horn and cloven hooves will defiintely help your marketing efforts.
This course empowers you to craft, implement, measure, and optimize a winning social media marketing strategy. Learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter.
1. Publish Great Content. I don’t think I even need to say this, but it’d be neglectful not to mention the importance of kick-ass content. If you can create it yourself, all the better (isn’t free always better?). Even if writing isn’t your strong point, you shouldn’t have too much trouble getting someone on your team to crank out some articles for your blog. Try top 10 lists, tip collections, best practices for your industry, etc. I shared a bunch of creative content marketing ideas here, and Elisa recently rewrote the rules of content marketing for small businesses.
To get the most out of internet marketing, make sure that you’re not just using multiple channels, but also that you’re integrating these channels into one coherent system. Promote your content across multiple channels, spread the word about your email list on social media, and put your social media handles into your marketing emails. You can also integrate some of your offline marketing techniques with internet marketing strategies.