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I would like to see a reply from the guys at SumoMe… Jennifer just raised an issue that shows that, while nothing is for free, secretly harnessing “Google status points” on paying customers isn’t really ethical. I understand getting something back from free customers, but not from paying customers that specifically pay to have the service not “sucking blood” on their Google “status”.

Great round up Pawan! It may be a little unorthadox but I tend to use meme’s in a smart way to drive traffic to my websites. If you are smart with template choice and wording you can really generate some shares, likes and traffic.

In addition to running Distilled, Critchlow hosts the popular SearchLove conference series in San Diego, Boston and London (2018), runs the SEO split-testing platform DistilledODN and produces most of the content for DistilledU.

For story creation, you could also try Content Cavalry. They worked great for me: pitched story ideas when I ran out of my own; hooked me up with a writer who was plugged into my subject matter; delivered on-time, quality content that was edited and ready to publish. -j.

Many businesses are beginning to learn steps 1–3, and with each passing month, I see more marketers “get it” in this regard. Few, however, have learned to embrace the promotion aspect of content marketing.

Jing is a free piece of software that allows you to easily capture anything you can see on your screen as an image. This tool is absolutely essential and next to Roboform, I use this more than probably any other tool I have.

To collect emails for your contact list, you can add a form to your website that invites users to share their email address for something in return. For example, you could offer a free guide about your business or services, an entry in a drawing, or simply access to your monthly newsletter.

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You’ll want to combine a mixture of personal research with strategies from your successful competitors. Look at what people are already doing and learn from their example while making adjustments where appropriate.

As for this list, you didn’t include a few tools that have been mainstays for me such as SalesPanda (www.salespanda.com) in Marketing Automation and Trello (www.trello.com) in Collaborating, but this is an excellent list nonetheless. Thanks for the post!

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You’ll also need to plan your strategy for a longer-term period — typically, something like 12 months is a good starting point, depending on how your business is set up. That way, you can overlay when you’ll be executing each action. For example:

Online marketing can generate results fast in terms of making your business successful. As a online business owner, you should know and implement the current online marketing methods to achieve your business goals.

Thanks to technology, online marketing is constantly changing. That means that you need to keep up with the new trends in order to stay relevant to tech savvy consumers. This article at Docurated by Angela Stringfellow includes some marketing technology trends that are poised to re-shape the world of marketing.

We use this all the time to keep track of meetings, video shoots, conference calls, out of office reminders, etc.  You can share the calendar with your team and your clients and best of all – you can have different calendars for different purposes (family, internal meetings, client meetings, etc.).  You can choose to see them all at once, or turn calendars on and off to see one at a time.

Content Promotion. Your content will go much farther if you promote it the right ways. Promotion is even more effective if you plan when you publish your pieces, strategize about publishing on your blog and sharing on social media, and build up a community of followers who can help push your engagement over the top.

Now that you have an SEO optimized website, you have to figure out all the other different ways to bring people to it. There are tons of different options and platforms you can use to drive traffic to your website.

Promotional items, such as brochures, business cards, press kits, websites, informational videos and merchandise, are tangible marketing tools. Some of these items include large amounts of detailed information and highlight attributes of the product or service; business cards and trade show giveaways may display only a company logo and provide contact information. In addition to increasing sales, promotional items contribute to building brand awareness, but cost is a factor when selecting these items.

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