A digital marketing background in a related discipline is not required for our professional diploma courses. The aim of our professional diploma and specialist diploma courses is to enable you to learn everything you need to know, so you can kick start your digital career.
Expanded Text Ads are 2x bigger than old text ads. The new ads are designed to maximize your presence and performance on mobile search results with a bigger headline and an extra long description. (And with a mobile-first mindset, whatever works on mobile is going to get applied to desktop too.)
Launch your campaign in the same few days and weeks. Be consistent, if your method requires communication with customers. Follow through with all of your orders as quickly as possible, in order to create good reviews on your website and other marketplaces.
Are you using a content marketing platform by any chance? I’ve been searching a lot around this topic and I’ve found some great information about Contentools. Looks to be suited to different types of users as well. What do you think about it? Thanks in advance!
Google offers a ton of analysis for free. The challenge is getting it set up and figuring out how to best use it because the amount of data you can collect is overwhelming. At the very basic though, you can add the analytic code to your website, and get information such as page views, top pages on your website, source of traffic, and demographics of the people who visit your site.
These courses are just what I need – im looking to get back to work, decided a change of direction was in order these are the stepping stones I need. If you have more available, please let me know, thanks
Earning a marketing certificate can set you apart from the competition and position you to take advantage of new and exciting job opportunities. Open to both marketing professionals and those aspiring to enter the field, our for-credit marketing certificate programs help you expand your skills and enhance on-the-job performance.
To help highlight the range of great online marketing services available, this guide and the infographic accompanying it recommend the categories of tools you should consider and highlights the 150 most popular, most capable tools.
Without tracking these things, you won’t be able to recognize trends or why a spike (or worse, a drop) in traffic has happened. It’s extremely important to test different things and figure out what works best for you.
You’ll also want to keep Penguin in mind when building links. Penguin runs in real-time now, so your rankings will quickly reflect any changes you make. Be sure to disavow any toxic or spammy links you or your company might have built in the past to ensure a fresh start to the new year.
Advertising and marketing are concepts that many people consider to describe the same thing, selling a product or service to the marketplace. However, they are distinct concepts and understanding the difference is important to ensure you give due … Read more
The AdWords Fundamentals and campaign specific course packs each contain an exam preparation course and study guide to help ensure students are prepared for the certification exams, as well as supplemental materials that will help them set their campaigns up for success.
Recently they redesigned the flow of the checkout and made it a lot faster and smarter. For example you can get the person’s address without them typing it which increased the conversions 4 times since the user does not have to write it down himself and the whole checkout process is a lot faster.
Affiliate marketing – Affiliate marketing is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates it leaves the brand prone to exploitation in terms of claiming commission that isn’t honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any losses or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers, and websites with smaller traffic. Brands that choose to use this marketing often should beware of such risks involved and look to associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involved.
B2B companies, products, and services often require a slightly different approach to content marketing. Customer sales cycles are more drawn out and require various, targeted content types to help assist decision-makers to the next stage.
As marketers, sometimes it feels like we’re constantly making educated guesses about how our site visitors are going to interact with our content. While we might design a page to draw our user’s eye to a spot on a page, how do we ever really know where their focus is so that we can improve that experience?
Ann Smarty is co-founder of Viral Content Buzz and before that was editor in chief at Search Engine Journal, an industry leading SEO blog. She is a branding manager at Internet Marketing Ninjas and founder of MyBlogGuest, the Internet’s first guest blogging community. She has guest blogged for Mashable, SEOMoz, Internet Marketing Ninjas, MakeUseOf, Social Media Examiner and MarketingProfs.
This introductory class is perfect for marketers, brands, small business, freelancers, and everyone looking to harness the potential of paid social advertising. By the end, you’ll be ready to run your first social media ad campaign — and connect with customers, convert views into action, and drive impact for long-term business success! Brian Peters (Digital Marketing Strategist at Buffer) walks through his process for custom social media advertising strategies.
Whether you want to land a marketing job at your dream company, launch your own business, or build a side hustle for some extra spending money, one thing’s for sure: you’ll need to know a lot within the digital marketing field.
You’ll be taken on a journey through the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The marketing course will give an overview of the current and future uses of neuroscience in business and how you can apply it to your own social media and marketing strategy.
At Mod Girl Marketing, we rely on these best digital marketing tools every day to help our clients achieve their goals and grow our agency. We’ve broken the list down into the 8 categories most important to any business. Click any of the links below to jump right to that section.
To collect emails for your contact list, you can add a form to your website that invites users to share their email address for something in return. For example, you could offer a free guide about your business or services, an entry in a drawing, or simply access to your monthly newsletter.
Hi Pawan, hope it is not a problem if I suggest a content marketing tool the company I work for has developed, called Styla. Our technology styles your content into a sophisticated shoppable magazine: products are integrated into the stories you create and customers can directly purchase them.