While there are some cases of something just going viral, in most situations, things that get a lot of publicity and attention paid for advertising and promotion to get the ball rolling. True, all the money in the world isn’t going to help bad content, but without paid promotion on the internet, getting noticed can be slow work.
Need to know what your email will look like in the inbox? Litmus PutsMail lets you enter your HTML, subject line and desired recipient addresses (up to 10) to see a fully functional preview of your campaigns.
Voice search has doubled over the last year. As voice search accuracy continues to improve, this function will evolve from a modern convenience to a necessity. Its growth will cause significant changes to the way online marketing is done.
Create free ad mockups to go on the likes of Facebook, Twitter, Pinterest and Instagram with the Ad Parlour. This useful marketing tool means you can see what your ads will look like prior to putting time, money and effort into creating campaigns.
Slack is a powerful messaging app that allows you and your teammates to quickly message back and forth without the hassle of email. But it’s not just AOL instant messenger 2.0. Slack has powerful features and integrations that make it possible for you to integrate all of your other daily tools — like Trello, Gmail, Giphy, and so many more — right where you’re already communicating. You can start channels between different teams or just chat with specific colleagues. Slack makes remote and in-person work possible and easier than ever.
Dropbox allows you to access your files in the cloud, meaning you can be anywhere and still access a file you need. I like it because it sort of acts like an online server, storing all your files (even really big ones) online so that all the members of your team can view and edit them.
8. Sysomos: This tool gives an aggregated and detailed overview of what’s going on around our brand, showing us how we stack up against competitors in terms of mentions, engagement and sentiment. The UI is not up to the latest standard, but it’s relatively easy to find your way around. Back when we decided on Sysomos, their pricing was ahead of Radian6, but I’ve heard things have changed…
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Jump up ^ Sakas, D. P., Dimitrios, N. K., & Kavoura, A. (2015). The Development of Facebook’s Competitive Advantage for Brand Awareness. Procedia Economics And Finance, 24(International Conference on Applied Economics (ICOAE) 2015, 2–4 July 2015, Kazan, Russia), 589-597. doi:10.1016/S2212-5671(15)00642-5
Affordable and easy to use Web Intelligence Tools can be also used to automatically scan the Net daily and provide you with a list of these Social Networking opportunities. For example, you can use “Google Alerts” www.GoogleAlert.com to find online discussions and blog posts related to your product or service allowing you to provide input on these topics as well as posting links back to your website. Google Alerts allows you to easily and consistently reply to blogs and news features. You’ll enjoy seeing your posts bring in new business.
I recently created a new tool: Content Mapping Tool. Helps content marketers strategize, manage and document their content marketing efforts, based on personas and buyer stages. Would love to see it added to the list, feel free to try it! http://www.contentmappingtool.com
Brennan Dunn has taught more than 40,000 freelancers and agencies how to earn more money from better clients, grown his agency to millions in revenue and started and sold a SaaS product called Planscope (and he’s working on a new one on personalization).
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Hey, nice list of resources! I noticed that you haven’t mentioned that tool I’m using so thought I’d drop it here (sorry). It’s called SnowySocial and is a content curator with lots of awesome features like youtube playlist integration, rss feed integration & much more. https://goo.gl/71TP9d
I think what these are best for is so that you can apply a lot of the principles in real life. Your next employer may be looking for the specific projects you’ve worked on and these courses will help you demonstrate that on a wide scale.
As I was researching this post for 2015 I noticed a new ‘Tool on the Block’ for keyword analysis – check out KeywordTool.io. It’s like UberSuggest, but with better formatting – I often use this to show how local consumer behaviour differs, for example I was giving a training workshop to a Shredders manufacturer – quite a different term en France par example:
HubSpot’s Inbound Marketing Certification is full of super actionable, hands-on learning material that allows marketers to take their general inbound marketing know-how to the next level. The certification consists of 12 different classes and more than 4.5 hours of learning material in both video and text format.