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Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.
Hi, a great article, really helpful! It’s a bummer you didn’t include Kontentino though – it’s an intuitive social media tool tailored for agencies and their clients and it is making team collaboration and content approvals more effective. You can try it for free at kontentino.com and maybe we will make it into your next list 🙂
Since your website’s ranking on Bing, Google, Yahoo and other search engine results pages (SERPs) will be one of the primary ways customers and prospects find your site, you need to increase the importance and relevancy of your online content to improve your chances of ranking well on SERPs.
Yoast’s higher end premium services are certainly not free. But the company does offer some freemium services — including a free version of its SEO tool. Optimize your business’s website to the maximum with Yoast. From providing SEO software to assistance on writing meta descriptions, Yoast will provide you with the tools to improve your website.
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Creating a solid online marketing plan will take time to create and execute, but doing so can help you gain more customers and keep existing ones coming back. Before you build yours, find out what digital channels might work best for you, then tailor your efforts to your target market in those venues. Once you’ve found your leverage it to build your business.
Content Amp. Also in April of 2013, U.K.-based content marketing agency Content Amp created an impressive and visually appealing infographic featuring a wide variety of content marketing tools, with an attempt at groupings as well. While this is perhaps the best map of the content marketing vendor set I have seen, it is lacking in the number of vendors and categories covered. For example, it misses content curation tools entirely, and has a confusing category called Curated Content & Forums that includes technologies such as the commenting system Disqus, which has no relevance to curated content. The infographic is not strictly restricted to “tools” and has a category for content marketing agencies.
Registering your business with Google Places allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or snail mail. Yahoo! also has a big database of businesses called Yahoo! Local. It’s free, and is certainly worth the few minutes it takes to set up. Microsoft’s Bing has a similar service that’s easy to sign up for.
Google and Microsoft and two of the biggest companies in the world. They have partners in and agencies that they get trained in digital marketing so they can do their jobs in a much better way. And to train them, both companies have put their trust in Digital Vidya. We are the official training partners with Google and Microsoft. Companies like these always rely on the very best. That is why they have chosen Digital Vidya. If they did, why shouldn’t you?
But what kind of information should you gather for your own buyer persona(s) to inform your digital marketing strategy? That depends on your businesses, and is likely to vary depending on whether you’re B2B or B2C, or whether your product is high cost or low cost. Here are some starting points, but you’ll want to fine-tune them, depending on your particular business.
Find a study that relates to your industry and polish it up. Highlight the most important or interesting parts of the study, add images, crank out some charts, and make your own thoughts and predictions based on the data.
The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, … more