3. If you receive an email from someone you know that is out of character for that person, like something that sounds spammy with a link to click, DON’T CLICK THE LINK. Their email account could be hacked and sending out infected emails to all their contacts.
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You can discover all kinds of information about people that are considered influencers in all kinds of niche markets. It is very easy to keep track with conversations and also you can set reminders for a follow-up email.
Answer the Public is an effective free marketing tool that allows businesses to determine questions and topics surrounding their primary keywords. With such knowledge onboard, businesses are in a better position to craft their content so they rank higher and convert a greater number of visitors.
Another goal business owners should pursue in 2017 is using multiple marketing tactics in a coordinated way. A long time ago, the only way people learned about information was through gossip or the town crier. Now, there are a large variety of ways to get information to consumers, and the better these methods are used in conjunction, the more effective the results.
Throughout your customer journey, there are bound to be moments when timely intervention on your part makes the difference between a sale and a “let me think about it.” Make sure that your marketing supports sales in finding these moments – whether it means sending automated follow-up emails to prospects that leave the road or designing new offers.
This super cool tool is actually a script written for the popular browser add ons “Greasemonkey” and “Tampermonkey”. This script will aggregate all your search results into a neat, stripped down list of URLs at the botttom of each SERP page. Great for quickly copying and pasting your results into your favorite tool.
More than 88% of all Internet users look for websites, products and services by using search engines and online directories. Approximately 90% of the clicks on the search engine results pages (SERPs) are on the top 3 ranked websites (not the paid listings). Plus the top sites are considered “more trustworthy” and there are no pay-per-click fees involved which means lots of low-cost high-quality visitors for you. In other words, if your site isn’t listed at or near the top, it may as well not exist!
The list here includes free online marketing courses in a number of social media-related topics and disciplines. If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most to you:
Could your words use some work? Maybe you have great content but don’t know how to best get it in front of your audience. Maybe you’re struggling with how to build replicable processes for creating impactful content. Or maybe you just want to get the most out of every piece of content you create. This course has you covered.
My friends Jeremy Gislason and Simon Hodgkinson just released a new web-based application called “Landing Page Monkey“, so I decided to try it out. If you’ve been a reader/subscriber of my tips for any length of time, you’ll know that I’m always harping on list building. I know I may sound like a broken record […]
Not only do we have to stay on top of managing projects for our clients, but we must be diligent in marketing ourselves as well (Did you tweet yet today? Respond to all those blog comments? And how’s your Klout score coming along?).
If you have some understanding of Adobe Illustrator, try out these free vector kits that provide all the elements needed to make a stunning infographic. Not sure where to start? Check out Visual.ly for inspiration. They have beginner and advanced examples for you to browse through.
This course empowers you to craft, implement, measure, and optimize a winning social media marketing strategy. Learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter.
It’s important to realize that social media can be just as useful as Google in directing traffic to websites. While fans for a page don’t necessarily equate to customers, Facebook’s utility as content distribution network makes the platform as useful as search ads on Google or video ads on YouTube. Investing in both forms of paid advertising can produce good returns for a business.
A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.
To cease opportunity, the firm should summarize their current customers’ personas and purchase journey from this they are able to deduce their digital marketing capability. This means they need to form a clear picture of where they are currently and how many resources they can allocate for their digital marketing strategy i.e. labour, time etc. By summarizing the purchase journey, they can also recognise gaps and growth for future marketing opportunities that will either meet objectives or propose new objectives and increase profit.
Promotional items, such as brochures, business cards, press kits, websites, informational videos and merchandise, are tangible marketing tools. Some of these items include large amounts of detailed information and highlight attributes of the product or service; business cards and trade show giveaways may display only a company logo and provide contact information. In addition to increasing sales, promotional items contribute to building brand awareness, but cost is a factor when selecting these items.
Enter a web address or a block of text into the Readability Test Tool for an easy-to-understand analysis of your content. This tools measures a ton of different readability scores, and does a good job of explaining each one.
Kids love balloons. Adults love them too, but are embarrassed to admit it. Stop the shame – balloons and bubbles will always be awesome, it’s OK to say so. You’ll have a bunch of happy people marching around with your brand floating above their heads, all for less than $200.