Aaron Lee is a social media manager and entrepreneur who has helped 500,000 people globally through his website and social media profiles. He was featured in the Huffington Post, Social Media Examiner, Mashable and was ranked #5 on Forbes Top 50 Social Media Power Influencers in 2013. He is also the Grand Master of Customer Delight at Post Planner, a platform that helps businesses gain an extra edge on Facebook.
PR Newswire – Distribute news releases to a global media database of more than 700,000 journalists and blogger contacts. Monitor traditional and social media, and engage in real time with journalists, bloggers, and other influencers.
Larry Kim is the CEO of MobileMonkey, a chatbot building platform for marketers that enables mobile messaging between businesses and customers via Facebook Messenger. He’s also the founder of WordStream, the World’s top PPC marketing software company. You can subscribe to Kim’s business growth tips by email, or connect on LinkedIn, Twitter and Facebook.
For your website, blog and email campaigns, looking at page views, clicks-through, bounce rates, conversion rates and forwarding rates can be a starting point if you don’t already have a web analytics tool in place.
A wonderfully varied group of people. Digital Marketing students tend to come from various backgrounds: architecture, publishing, design, and entrepreneurship. These students are often looking to apply digital marketing skills to their current jobs or to switch careers into the marketing world.
This is a fantastic list. I’ve used several of these and as of now Moz is probably my favorite go-to site for the grand majority of things that I need. When it comes to programmatic digital media I tend to gravitate towards the Centro Blog though just because it is good to have that very detailed information. This is a good starter article by them if you want to get yourself familiar with their blog info. https://www.centro.net/blog/digital-media-operations-controlled
Google Analytics is a must for any digital marketer looking to scale their business. This free tool shows you all the important information about your website performance, including audience demographics, popular keywords, actions taken, and more.
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3. Get Ad Promo Credits. While massive ad campaigns may be out of your budget, there are often discounts and coupons floating around for paid Facebook ads or Google ads. Some web hosting services offer advertising discount codes as part of their membership offerings. Check and see if yours does.
7. Bit.ly: A classic. Use it together with Google’s or HubSpot’s URL builder to make sure you track all your campaigns properly. It would be a shame if you couldn’t tell whether your social campaigns result in traffic and conversions or not.
I have studied and worked with some amazingly successful people. My clients include 2 Grammy Award Winners [Nile Rodgers and Bruce Elliott-Smith]. I’ve also worked with dozens of self made millionaires and my clients include 2 of the 10 largest companies in the world. I’ve discovered that the best shortcut to success, is to avoid costly detours.