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Looking to combine your social and email marketing efforts? With this social sharing link builder from RyanSolutions, you can encourage sharing directly from your emails. It’s a simple tool that has lots of value packed inside.

Digital marketing and social media have changed the way organisations communicate, with the focus placed on personal and conversation, rather than the one-size-fits-all, broadcast advertising of the past. You can get to grips with digital marketing and find out how social media is used worldwide with these marketing courses.

So if you have a website and you want to track a lot of stuff you must have a lot of codes placed in all sorts of places of the website. One must be loaded before the other and all kinds of stuff that I promise you, you don’t wanna be doing.

Advertising and marketing are concepts that many people consider to describe the same thing, selling a product or service to the marketplace. However, they are distinct concepts and understanding the difference is important to ensure you give due … Read more

A common mistake in social media marketing is thinking a large number of followers is all you need. In fact, many businesses have sprouted up offering to sell you 100 or 1000 ‘real’ friends or fans. Keep in mind that friends and fans are not enough – you need to build engagement. Friends that are purchased are often not your target demographic or are fake accounts. Neither will help you accomplish your goals.

Search Engine Optimization is the way toward enhancing rankings of a site or website page in the unpaid “organic” search lists. The way of the SEO is to make website pages rank higher in the search engine result pages (otherwise known as SERPs) to increase visibility, authority and Alexa scores. The higher a page positions, the more striking and unhidden it is, and along these lines will get more activity, traffic, and conversions.

As you know Facebook is the biggest Social Network in the world with an average of 25.5 Billion visits per month, average session duration of 16 minutes and 5 seconds and an estimate of 14.36 scrolls per visit.

The quote above comes from the article and podcast, Brands Not Using Social Media Create Communication Language Barriers with Customers. Moore says that the mission of online and digital marketers is to find out where your target marketing is spending time and “speak to them, communicate with them and most importantly serve them where, when and how they choose.” Not using social media means not serving your target market online, and it sends the message that your brand doesn’t have enough time for their customers to meet them where they are.

Widely regarded as the most advanced analytics platform in the world, Mixpanel lets you measure and analyze mobile and web functions. The biggest difference between Mixpanel and other similar platforms is that it monitors customers based on actions, not page views.

Because social-media trends are constantly shifting and evolving, so should your social strategy. For ideas on what components to include in your plan, look at this sample social-media tactical plan by Marketo.

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