larynx lets you to share content along with your voice with expression, modulation and in vivid detail. The receiver can read through the entire web content just like before, but this time he can really experience in the way you intended him to experience. The best part being, if the receiver did not have the larynx app installed he can still experience the above in a minimalistic web app and the fully featured mobile app is just a click away.
2. Evaluate your website’s content – Content is King. What does your website say? Is the content unique and useful? Will people learn anything when they visit your site? When was the last time you added new content? Does your website have content worth reading? Does your content match your business goals?
Whether it’s newsletter articles, deals, or whatever else, RyanSolutions helps you build out links with pre-populated text for sharing on social pages. And don’t forget to use that Raven URL Builder on any links you include in those pre-populated social posts. You want your email to get credit for those visits, right?
Thank you Adrian – impressive list! Currently my learning curve is more busy with app-building and organizing my workflow. But it is good to know, that I’m allowed to learn from Podio in the marketing area, too. And anyway: I’m enviting all my teacher friends into Podio – so we users are definitely the best marketing tool … because Podio is hitting our needs.
By using Internet platforms, businesses can create competitive advantage through various means. To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information. Through this a business can create a system in which they are able to pinpoint behavioral patterns of clients and feedback on their needs. This means of content has shown to have a larger impingement on those who have a long-standing relationship with the firm and with consumers who are relatively active social media users. Relative to this, creating a social media page will further increase relation quality between new consumers and existing consumers as well as consistent brand reinforcement therefore improving brand awareness resulting in a possible rise for consumers up the Brand Awareness Pyramid. Although there may be inconstancy with product images; maintaining a successful social media presence requires a business to be consistent in interactions through creating a two way feed of information; firms consider their content based on the feedback received through this channel, this is a result of the environment being dynamic due to the global nature of the internet. Effective use of digital marketing can result in relatively lowered costs in relation to traditional means of marketing; Lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.
As one of the most popular sites for online education, Coursera has many offerings, including free online marketing courses. Check ‘em out. Even if you don’t see anything you like, check back every now and then – new classes are always being added.
So, if you sell recruitment services to the hospitality industry and they sell employee benefits packages to the hospitality industry – BINGO! They can include one of your flyers or letters in one of their mailings and you can do the same for them; everybody wins. Avoid doing a Joint Venture with anyone who contacts you via email, unless of course you know them or can check them out. If in doubt, leave it.
Another MOOC resource site, Canvas offers free online courses on a range of topics. While currently there are no courses that deal explicitly with online marketing, check back to see new offerings. Some courses that may interest online marketers include:
Several promotional tools tie specifically to public relations, which is unpaid communication often presented through media exposure. Press releases, newsletters, press conferences and news reports are common PR techniques. Some are used to proactively promote brands or products. Others are used to address negative publicity or events. Small companies can often build relationships with local newspapers and TV stations for coverage of noteworthy business activities.
Trello is a good tool for individual, not client, project management. Essentially, you create a “board” for each project, make lists to record your progress on that project and create a “card” that outlines each task.
Amazon’s business strategy, revenue model and culture of metrics: a history I’ve used Amazon as a case study in my books for nearly 20 years now since I think all types of businesses can learn from their digital business strategy. From startups …..
In this marketing course, you’ll learn the best approaches and practices for marketing measurement, including how to use metrics to measure success. The professor, Stephan Sorger, presents hands-on examples of how to identify market trends, how to predict future conditions, and how to put those into action.
VidMeUp offers many great video hosting features, close to half of which are included in the free plan. You can add you own domain, upload up to 750 MB, customize your video page and more. You can even add Google Analytics and social share buttons.
How do you keep up with website optimization, search, email, online advertising, content marketing, gamification, social, mobile, emerging media and more? Turn to DMA’s digital marketing courses – Learn to optimize your digital know-how, bravely use new channels, measure success, fine-tune your strategy and optimize your program.
As I was researching this post for 2015 I noticed a new ‘Tool on the Block’ for keyword analysis – check out KeywordTool.io. It’s like UberSuggest, but with better formatting – I often use this to show how local consumer behaviour differs, for example I was giving a training workshop to a Shredders manufacturer – quite a different term en France par example:
Need to know what an email will look like once it’s received in the inbox? Instead of sending yourself countless email copies, use PutsMail to see immediate, functional preview of your next campaign.
Whether writing turns into a full-time career for you or just a fun project to tackle on the side, the folks at Contently are happy to help prepare you to pitch your content ideas to brands both big and small.
At every step of campaign creation, marketers receive immediate guidance and feedback, from identifying the best audience size to the right channel choice. Campaign Composer enables marketers to proactively understand the future impact of their campaigns and optimize them for the highest engagement. In short, this takes the guesswork out of campaign creation and improves ROI of your marketing dollars.
All the marketing and social automation tools are included – but what about the creative that’s necessary to fuel these tools? It seems like ‘creative collaboration’ could be its own bucket — a blend of production and collaboration. Please check out Hightail (https://www.hightail.com/)
According to Strategy Analytics, in 2015 digital advertising accounted for approximately 30% of overall spending on advertising, or $52.8 billion. This still puts it almost $30 billion behind advertising spent on TV. However, online advertising grew by 13% in 2015, the fastest of any category.
21. Generate Backlinks – High-quality links, such as those from influencers, are great for building your authority. Plus, they tell search engines that your business is credible, therefore ranking your website or other sites higher in search engines.
The quote above comes from a blog article on How to Create Content to Attract Your Target Market. Porterfield says that once you know your target market well enough, creating content for them becomes surprisingly easy. This holds true whether that piece of content is a social media post, video, image or blog post. The key to great content is consistency, because it’s one of the primary ways a brand earns trust and respect. Porterfield also recommends diversifying your content (blog posts, series of images, podcast) and opening the conversation with your customers. She says you can start the conversation by identifying a commonly asked question and writing a post about it, or reviewing your three most popular social media posts in the last 6 months and finding the common thread to elaborate on.
This list is just a small selection of the vast array of the best digital marketing tools available to the modern marketer. Contact Mod Girl Marketing today to learn how our consulting services and marketing programs can help you scale your business.
Thanks for the informative list! The Brand Salon is an Award Winning Digital Marketing Institute and provide courses in Social Media Marketing and Optimization along with other courses. Established in 2011, we have trained more than 3500 professionals across 450+ batches. We wish to recommend http://thebrandsalon.com/ to be added to your list of online marketing and social media classes, owing to our 6+years of experience in the digital domain.
The Online Marketing Crash Course: Traffic, Leads, & Clients ($197): This 30 day crash course promises to take you step by step through the marketing process and leave you with a killer strategy by the end of the month. Geek-speak fluency not required.
Neil Kokemuller has been an active business, finance and education writer and content media website developer since 2007. He has been a college marketing professor since 2004. Kokemuller has additional professional experience in marketing, retail and small business. He holds a Master of Business Administration from Iowa State University.
Recently i’ve read this article about what ecommerce tools the norwegian company “Vita” are using. I think they are good additions to those you’ve already posted: https://sleeknote.com/inside-ecommerce-vita/
The most important tip might be this one: Find a solid online marketing strategy, get a grasp on the individual elements, and then be consistent in implementing them. The sooner you start on and stick to a marketing approach, the sooner you’ll get results.