She’s an industry veteran with nearly 20 years of sales, marketing and SEO exGill ideas have also been featured in large media outlets, like WIRED, Social Media Today and Search Engine Roundtable.n large media outlets, like WIRED, Social Media Today and Search Engine Roundtable.
This is an awesome list! To add to the incredible length, I just found another tool you could add, Vidvision. It’s new and allows you to add an email capture form to any embedded YouTube video. https://www.getvidvision.com
Mike Lieberman is the co-founder, president and chief inbound scientist at Square 2 Marketing. He has more than 15 years of expertise working with CEOs, business owners and marketing executives to create strategic marketing plans, craft compelling marketing messages, and execute innovative marketing tactics that drive revenue.
This plugin will let you easily link to your old articles, pages or other sites to improve their rankings in search engines and generate more clicks. The Internal Link Building plugin lets you assign keywords to given destination URLs. This way your website will link within itself like it’s done in Wikipedia – every time a keyword occurs, it links to the page you specified in the plugin dashboard.
Sharon – thanks for your thoughts. I don’t disagree with you. Google got it right with their ZMOT – http://www.google.com/think/collections/zero-moment-truth.html If you haven’t checked this out, I’d encourage you to.
What about creating a cool short video? This requires some time and investment, but it works. Everyone loves watching cool videos. You need to be creative – creativity always pays off. Once your video is ready you can use it as a video-ad on YouTube’s paid advertising program for example, if you’re tight on budget simply set it to whatever daily budget you’re feeling comfortable with, that’ll deliver prospects right to your website.
The password management software I use is called Roboform. I’ve been using Roboform for years and it’s been nothing but smooth sailing for me. This is an excellent piece of software and no one who uses the internet for anything more than looking up funny cat videos should be without it.
Customers are often researching online and then buying in stores and also browsing in stores and then searching for other options online. Online customer research into products is particularly popular for higher-priced items as well as consumable goods like groceries and makeup. Consumers are increasingly using the Internet to look up product information, compare prices, and search for deals and promotions.
There are five main areas of online marketing that are of interest to a small business. Some of them are more important to local, offline businesses, while others are more effective with online businesses. Many businesses engage in all five areas of small business marketing on the Internet.
For a broader overview of the social-media landscape, refer to Social Media Examiner’s Social Media Marketing Industry Report. The Content Marketing Institute also provides a slew of templates to help you with your content marketing and social-media planning.
For social-media services, many providers offer in-house analytics suites for free or a small fee. Other services offer external analytics that may provide additional insights over in-house solutions. Notable examples of each include:
Adobe Spark is a suite of three web or mobile apps – Spark Page, Spark Post, and Spark Video — that allows marketers to easily create graphics, webpages, and videos in a variety of themes in minutes.
Your website is a unique part of your marketing in one really important respect: it alone has the power to either kill or to supercharge the response rates of all your other marketing activities. So, if you send a mailshot for example, be aware that the people that were interested in what you offered will visit your website before deciding to contact you (or not!) This means the quality and content of your website has to encourage people to completely trust you and see you in a wholly professional light.
Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.
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It seems people really like free stuff. So far more than 40.000 happy students from more than 100 different countries have signed up for our free courses and have downloaded our free ebooks. According to Alexa Traffic Ranks, eMarketing Institute is among the top 1% most popular websites worldwide. We are very grateful for the support we have.
Graduates of this program will emerge with a valuable holistic understanding of how digital marketing works, and why it’s so important. This is made possible by partnerships with industry leaders like Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp, who together power innovation across the entire digital marketing ecosystem. Digital marketers are in high demand, but it is also a crowded field. To launch or advance a successful career, you must differentiate yourself with multi-platform fluency, and have real-world experience with the most important tools and platforms. This unique introductory program ensures you learn exactly the skills you’ll need to succeed.
In this online marketing course from Constant Contact, you’ll get all the ins-and-outs on tactics for Facebook, YouTube, Pinterest, blogging, and more. And the programs are geared to beginners to Internet marketing—think of it as Social Media 101, with an emphasis on integrating social media with email marketing to get you more leads and sales.
Building a solid SEO strategy consists primarily of selecting relevant keywords and providing valuable content related to those keywords. In the SEO was driven by factors like keyword placement, keywords density, and even how many times a keyword was used to link to that page.
Study your competitors. Study them from their website through their sales process, including their marketing strategies. Identify the past and ongoing marketing strategies of your largest competitors, so you know what works in your given market.
Need to create shareable content on social media that consistently drives traffic to landing pages and websites? Qzzr is a quiz creation tool that empowers you to develop tools on a variety of topics for easy social media dissemination.
Thanks to technology, online marketing is constantly changing. That means that you need to keep up with the new trends in order to stay relevant to tech savvy consumers. This article at Docurated by Angela Stringfellow includes some marketing technology trends that are poised to re-shape the world of marketing.