Look at Facebook interactions and Facebook activity for a URL. This free tool brings two great Facebook information streams together on one page to give you insight on who is talking about and recommending pages relative to the URL. Try it when you’re logged into Facebook and when you’re not to get two different perspectives.
Wow! Great list Pawan, we’ve tried a few of these ourselves but it’s clear we have so many other awesome tools to test out. I’d also like to share with you and your audience some of the ways our community has been using our presentation app for content marketing, I hope you enjoy these fun examples: http://bit.ly/mrktgideascomm
Have you ever wanted to get started with design so that you can create your own images for social media and marketing? This “Graphic Design Basics” from will set you up with a solid foundation to branch out as a beginner designer.
May be the free online marketing courses we’ve mentioned above aren’t for you. Too dry and dull? Too long? Well there’s plenty of other ways to stay up-to-date on the latest and greatest marketing practices.
Thank you, Pawan! You’ve done a really great job! That’s what I’ve been looking for! All key content marketing tools that deserve your attention are brought together in this article. I would definitely recommend it to my colleagues. The info is exposed in clear and concise manner! The list of tools is incredible! You can test and choose the one which will meet your needs in full. This list is a real find for a digital marketer. Thanks again, Pawan for doing this. This is awesome! I’ll be waiting for some new cool posts from you!
A full-immersion, full-feature learning experience perfect for someone seeking a digital marketing career after graduation. Real-world projects, expert reviews, mentors, forums, and personalized career support, plus access to hiring partners.
The best way to start building your subscriber list, is to ask all your existing clients and contacts if you can have their email address. Never just add people to your email list. You need permission, otherwise they will regard your emails as spam.
Earning a marketing certificate can set you apart from the competition and position you to take advantage of new and exciting job opportunities. Open to both marketing professionals and those aspiring to enter the field, our for-credit marketing certificate programs help you expand your skills and enhance on-the-job performance.
While this may seem like an anticlimactic piece of advice for 2017, this may be the most important. Advertising still works, there’s tons of evidence to support that, but consumers are becoming more capable of avoiding and ignoring ads if they want to. Content marketing is a good way to reach audiences while showcasing the knowledge base of a business.
In this project, you’ll create, manage, and monitor an advertising campaign on Facebook for a B2C or B2B product. While the campaign is live on Facebook, you’ll test and optimize your campaign to achieve the best ROI possible.
This form a marketing is crucial to a small business online or offline. Essentially email marketing is about building a list of customers and prospective customers. This list of names and emails are people who are interested in your business, and you know this to be true because they have opted into this list themselves.
YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business—a simple ad will not work. A Flickr profile can also help by giving you one place to compile all the photos for your business, and allows you to link back to your website.
Although the ultimate criteria to evaluate any business initiative should be its return on investment or any other financial metrics in general, the evaluation criteria and metrics for the digital marketing campaigns can be discussed in more details.
quintly is a social media analytics tool that offers courses through quintly Academy. The self-paced course provides an overview of social media analytics, benchmarking, and goaling using downloadable written materials and video lessons.
“It excites me to no end to think about the fact that most small business (and even A-list personalities) waste $250,000–500,000 a year on tactics like websites, PR, direct mail, or paid media when they could have just gone all in on organic social content and a small amplification budget to achieve more valuable results. — Gary Vaynerchuk“
Appreciating the commitment you put into your website and detailed information you present. It’s great to come across a blog every once in a while that isn’t the same out of date rehashed material. Fantastic read! I’ve saved your site and I’m adding your RSS feeds to my Google account.
Meagan, thank you for sharing these valuable tips with the “internet universe.” Small business owners most definitely have a challenge marketing their business with little money to spend. Another good tactic I would suggest is a joint venture campaign with someone that already has a list of prospects like your target market. Ask them if they can invite their list to your webinar. You could offer a shared revenue from any business acquired from that webinar as a thank you…or you could send them a nice gift.
Marketers and social media professionals with a basic understanding of how email marketing works will love this free online course from Mailchimp. Perfect for those of you on the go, it’s a 25-minute, highly tactical class on developing the basic email marketing principles that you may already be familiar with.
Hey Kyle, what course would you recommend for someone like me that’s looking to get into digital marketing but doesn’t have any professional experience yet (do have some experience managing my own channels for my music brand)? Which one would be the most useful for finding that first job?
Everything within your web site should have one purpose — getting your visitor to take action. Words are the most powerful marketing tool you have. The right words will turn your visitors into customers. The wrong words will cause them to click away and never return.
I’ve tried out a lot of these tools out myself when I was doing some research into the best marketing tools. I wrote up a list of 150+ of the Best Marketing Tools available and you’ll be glad to know OptinMonster is one of them!
In order to make the most of a social media marketing strategy, you need to interact with your fans and create a true community. Show that you are accessible by allowing people to ask questions, voice concerns, and even complain. Then address these issues in a professional manner. Provide them with content that interesting, not just promotional. Remember, social media is first of all social!
One of the best ways to grow your online audience is to consistently pump out long-form, quality content. “Quality content” can be blog, article, whitepaper — anything your business publishes online that provides a use for the reader. Allocating more of your budget toward quality content can have a number of benefits for your online marketing strategies:
This type of marketing can be tricky. Everyone talks about social media, but the truth is, it can be difficult for companies to integrate social media with their business. The type of media used, as well how it is used, is dependent upon the type of business you have. For some companies being in touch with their customers and giving them breaking news can be an important element of success.
By using those relationships in more advanced and result-oriented fashion, the most striking attribute of these network marketing is their capacity to associate individuals inside their own particular system with each other. Immediately the network-marketing experts can prescribe a modest bunch of specialist co-ops of various aptitude levels and value ranges. Network marketers generally invest a considerable measure of time in messaging, remarking on online journals, collaborating in discussions and ensuring conversions.
LinkedIn sector skills used to be the best source for finding business influencers because of grouping by narrower topics – but LinkedIn killed this – monetisation again. LinkedIn advanced search is probably the best replacement.
No coding skills are required and maybe the coolest feature it has is the sharing option. You can share a report in just two clicks whether with email or just send a link to somebody or a group of people.