This fifth online course in eCornell’s Marketing Strategy certificate program examines the psychological and sociological systems in which customers choose whether to adopt new products and services, and how the product lifecycle is connected to new-product diffusion. You will apply the concept of a marketing continuum to develop an effective marketing program, leverage an understanding of social systems to improve new product diffusion, and develop strategies to increase product adoption and sales.
A recent study by Semrush found that the most common SEO problem was duplicate content, which hindered half of the sites they surveyed. When Google finds a substantial block of that matches or is similar to content on other sites, it may penalize the site’s search ranking. While you may not be penalized for duplicate content within your own site, Google definitely frowns upon content that is copied or scraped from other sites.
“The marketing course was highly “real world” in its approach, and the content was immediately applicable to my daily work. The program exceeded my expectations for both content and delivery (access to faculty was excellent). ”
30. Stay Alert – Social media is the place where consumers voice their opinions about you, good and bad. Having alerts set up to notify you of mentions, comments, or messages can help you make sure you address situations before they get out of hand.
Content marketing has been all the rage for several years now. There are no shortage of articles, reports, and studies highlighting what this form of marketing can do for your business. And with the right strategy in place, content marketing can bring in a consistent, long term ROI for your company.
The quote above comes from the article Internet Marketing Lessons From The $10,000 Apple Watch, in which Chow shares how his licensed phone team helps his blog make money even though he doesn’t take any phone calls. He states that more than 60 percent of his blog’s income comes from products costing more than $2,000, which many Internet marketers don’t have simply because they don’t want to get on the phone to sell or for customer support. His recommendation is to hire a dedicated phone team and begin selling big ticket, big profit items, instead of trying to sell easy low-cost solutions in bulk. Although these high-end products typically require a more personal customer experience, they offer greater rewards.
One of the most effective methods of boosting traffic is through contests and giveaways tailored to your business. Some types of social media contests are simply not practical for a dental practice. A contest to win a set of free dentures will probably elicit laughter rather than interest. However, contests focusing on charity, such as donating money based on the success of the contest, or raising funds to cover costs of dental care for the less fortunate, are good ways to build a positive image of your brand and generate interest.
Ooo that’s a great question, @blogsquad:disqus! Believe it or not, there’s an entire website dedicated to iPhone and Smartphone photography skills 🙂 Here’s one of my favorite articles on their site: http://iphonephotographyschool.com/iphone-photography-tips/
As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. The Digital Marketing Course is an initiative designed to educate students and professors in the area of Digital Marketing.
Awesome list! I’ve found there many of my favourite tools and I can’t seriously imagine my daily work without them. GetResponse is missing there, though. I like their email, marketing automation and landing page solutions.
Travel results which make it into Google’s top ten average over 2,500 words per page. That’s a 57% higher word count than the benchmark. The average for the top 10 rankings across all industries is 1,633 words per page.
Bitrix24 comes with over 30 free marketing tools online. Client management, email marketing, file sharing, quotes and invoices, virtual call center, telemarketing, freelancer management, videoconferencing, collaboration, HR, private social network – that’s not even half of the tools that we are giving away. Whether you are a solo marketer, a marketing company or run a marketing department, you’ll find Bitrix24 invaluable.
Providing free content, resources and interactive tools on our website to attract your target market is a great strategy for increasing your sales and leads. The more interactive your website is, the more likely your visitors will experience satisfaction with it and use it as a resource. For example, Andy King at WebsiteOptimization.com offers the free “Web Page Analyzer” tool which analyzes the performance of web pages and give recommendations for improvement. This free tool is truly helpful to webmasters and gets more than 2.4 times as much traffic as the home page. This free tool generates more leads than any other page on Andy King’s website!
6 Effective Small Business Social Media Strategies – There’s simply too much to talk about when it comes to social media, but this post is a good intro…reading Mashable.com’s Social Media news category is a great way to learn as well.
Make multipurpose materials. Social media and blog posts can be distributed across different platorms with minimal alterations. Such recycling is a cost-effective way to improve your site’s SEO ranking.
Marketing certificates are one way you can gain the skills you need to enter the field. These take less time to complete but still help to demonstrate your dedication and knowledge. This can set you apart on the job market and help you pursue career opportunities. You can also take individual courses or earn a degree in order to prepare for career opportunities.
A strategy that is linked into the effectiveness of digital marketing is content marketing. Content marketing can be briefly described as “delivering the content that your audience is seeking in the places that they are searching for it”. It is found that content marketing is highly present in digital marketing and becomes highly successful when content marketing is involved. This is due to content marketing making your brand more relevant to the target consumers, as well as more visible to the target consumer.
Unlike most things in life that require minimal investment and/or risk, PPC has a high success ceiling. When you lock in the right formula, you can scale that up as far as it will go. Scalable advertising mean you have massive potential with very little risk.
On the other hand, there’s an entirely new breed of content marketers that don’t have the first clue about SEO. They want to create good content that people share, and as a result, they completely miss out on the long-term benefit of organic traffic.
The third group is the smallest. These are the rare people, who value their time and also ‘get’ that by hiring an expert to do something correctly for them, it works out a lot less expensive, the results are better and things happen faster.
Sometimes known as a J.V, a Joint Venture is where you and another business or person get together to (usually) cross-market your services. The key to Joint Venture success, is to find someone credible, who offers a non-conflicting product or service to the exact same profile of person or business as you do.
So, you might be wondering at this point, what this has to do with you and your marketing? The most successful businesses ALL use the same power of attraction I just highlighted, in order to attract sales, clients readers or customers. The most successfully marketed businesses gain the attention and interest of potential clients by making themselves attractive.
Find, engage, and convert new customers directly from their inbox. Learn to run a focused, targeted lead nurturing campaign that drives results by understanding email best practices and gain experience in marketing automation and segmentation.
Instagram and Facebook have become a prime way of conveying from customers for immediate views. If you had been adding your fantastic French eatery and a brunch menu that is fresh, it’s going to be straightforward, hassle-free and productive to declare it via media that is social. Social networking attempts that are successful provide statements within an timely and efficient fashion, raising the chances that prospects and your customers become conscious with this new accession.
In this project, you’ll evaluate the results of a display advertising campaign and create a presentation of the results for management. Your summary will include the targeting strategy, creatives used, the results of the campaign, and recommendations on how to improve the campaign.
What a great list. I bet you’re going to be updating this list soon coz there are a lot more cool Content marketing tools springing up recently. Like the SEO Analysis tool, serpstat.com that I now use in combination with SEM Rush
“This is a great program for developing marketing tools for your career. The coursework was very thorough, and the class discussions always helped see things through a different point of view – this helps in many ways. I recommend this program to anyone in business, or anyone looking to start a business. It will help navigate you around the pitfalls so many people fall into when starting up their own venture. ”
In addition to using Google + as a social site, it’s also great for promoting your overall business with contact info, location, operating hours and reviews. I recommend that small businesses take the time to search for their business and see what shows up in the business profile that Google displays (shown on right side screen next to search results). If any of the info is not correct, or if there’s no info at all, it might be a good idea to setup or log in to your Google account and update/add info to your Business section.