It’s not as clear cut as it seems. There are many content marketing tools that fall into multiple categories, but I have placed them in the category that best represents them. For example, Marketing AI measures analytics for your content, then helps you better optimize your content. In this case, should Marketing AI fall into the Analytics or Optimization tools group? In this case, I placed them in the Analytics group. However, Parse.ly is a relatively similar tool I decided to place into the Optimization category.
Each of our programs uses an advisory board to review content, guide design and recommend updates to ensure the program remains current as the field of study evolves. By tapping the minds of the top thinkers, doers and leaders in the field, we offer a transformational learning experience. The following individuals serve as the advisory board for this program.
Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
As we’ve already outlined, your digital strategy is the series of actions you take to help you achieve your overarching marketing goal. Your digital marketing campaigns are the building blocks or actions within your strategy that move you toward meeting that goal.
Sometimes, differences in conversion rates are so subtle that it’s hard to determine how long to run a test or when to give up and start over. With this tool, you simply enter the current rates, desired improvement, number of variations, and daily sends, and it will tell you how long to run a test before throwing in the towel.
The second thing could be a little more complex, try getting a list of people who would be training you at the institute. Check their credentials, verify their information, search them thoroughly, to find their previous work, and check their social media to see how well known they are, read reviews and critics, and analyze their previous work.
“The Marketing Strategy curriculum helped me to connect the dots between disciplines of Marketing, Sales, Revenue. It clearly defined the integration and allowed me information to articulate to different levels in the organization strategies and ideas. The course also went beyond my expectations in talking about the long term value of a client and even including social media. It was definitely worth the time. As in any course, you will get out of what you put into it. ”
4. When browsing the internet, take great care in every link you click and every website you visit. A little tip is that if you hover over a link, you can see the destination url in the lower left of your screen. If the url looks shady, think twice about clicking it.
It’s not comprehensive. For every tool you see in the map, there is a long tail of many other tools that are similar or perform parts of functions of the tool included in this graphic. I have included the content marketing tools I feel stand out the most in their categories. For a further breakdown of some of these categories, check out the following: Content Writing Services: The Ultimate List, Content Promotion Tools: The Ultimate List, Content Curation Tools: The Ultimate List, and Content Marketing Agencies: The Ultimate List.
Google Alerts allows you to discover the social media platforms that are driving traffic to your site. Every time your brand or keywords are mentioned, you’ll get a notification. It’s a powerful tool, and it’s free to use.
PPC advertising is about running multiple tests, selecting the top performers and then doing it again. Once you find an ad group that is achieving your margin targets, you can begin to scale up. Start slowly at first and never make a sudden, massive leap in your spending.
In your final project, you’ll summarize the different marketing campaigns you have executed, and reflect on the results. You’ll evaluate the ROI of your campaigns, compare the results across platforms, then formulate recommendations for future marketing action and budget allocation.
4. Make sure your existing marketing materials promote your online presence. Make sure that all of your print advertising; business cards, letterhead, etc. display your web address. In addition, you should mention your website address on your phone message, in the signature of the emails of everyone in your company, and in any radio or television advertising. This simple step can drive a good deal of highly qualified prospects to your site for relatively little cost, but many companies are still using the same marketing materials that they used before they had a website (and missing out on a great opportunity to build traffic).
For example: Rather than just slipping one of YOUR marketing flyers in with one of THEIR client mailings (as they would in a Joint Venture), they actually write to their clients and give you their full endorsement.
If your team is making investments into PPC ad campaigns on platforms like Google, Bing, Facebook, Twitter, or LinkedIn, it’s probably a bit of a hassle to manage all the different ad campaigns you’re running across each different network. Besides just managing them, you then have to try and report on the results of all of them. What a struggle. Luckily, there’s a tool for that.
4. Locate your downloads folder and clean it out regularly. Whenever you download something from the internet it will be saved in your “downloads” folder. Many people don’t know that and they can never find what they’re trying to download. So they end up downloading 50 copies of the same file unaware that they are all being saved to their computer.
Guest posting is basically getting your content published on another blog. The content you’re reading right now is a good example. This is a guest post on DentistryIQ.com. The beauty of guest posting is that you get exposure and you provide great content for the blog at the same time. Here are a couple sites where you can connect with bloggers and accomplish guest posts.
Interesting – People can consume articles, news, and blogs at a rate never before seen today. They are constantly being bombarded with advertisements and therefore its become imperative to make your content easy for customers to consume. Break up blog posts with pictures or other types of useful content. Include visuals in your social media posts. People don’t really want to read something that is just a wall of text. So remember a picture is worth a thousand words.
Ashlyn Etree was all business as a PR professional for 10 years, but she loves rolling up her sleeves volunteering at animal rescues. She writes for various publications, specializing in business, career and pet-related content. Etree earned a Bachelor of Arts in communications from the University of Central Florida.
This informative resource hosted by the Bureau of Labor Statistics (BLS) provides a more in-depth view of marketing roles and the qualities candidates should possess. These include strong analytical skills, creativity, decision-making, interpersonal skills and management experience.
And with simple but powerful analytics, you’ll learn more about what’s working and what’s not — like which traffic sources or pieces of content are driving the most conversions. It’s a risk-free way to find out what inbound marketing can do for you. No budget necessary.
Platform-Based Social Media Analytics are the free analytics tools built into social media platforms themselves – on Facebook, Twitter, YouTube and more. Though other tools can aggregate your data, looking at platform-based analytics allows you to look at each account as a unique entity, devising different strategies for each social media platform.
To do this you should first lure clients to tap on a promotion and send them to the ideal landing page with content that matches the advertisement. The thought process behind this is that you need to keep similar phrasing all through the experience so your new guest stays engaged and involved all through the experience.
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer’s recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services, This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
Infusionsoft – An integrated sales and marketing software solution for small businesses. Combines CRM, marketing automation, e-commerce, and payments solutions with a marketplace of apps, integrations, and partners.
Thank you! This is indeed an amazing list of tools! Some of my personal favourites are ProofHub for project management and collaboration, google drive and dropbox; freshbooks for invoicing and piktochart. Overall we are extremely happy and satisfied. ProofHUb, being a great collaboration tool has made collaboration amongst team members extremely easy.
Social Media — Ensure that after posting your blog that you’re sharing it with your friends. Post it on your Facebook Page, Blast it out on Twitter, and Share it on Linked IN. These avenues will allow others to share your post, and may start the viral spark.
To avoid this, you should always copy from the original source, paste into a plain text editor (like Notepad on PC), then copy it again from there and paste it into the final destination. This way you will only be pasting in the text and nothing else.
Ann Smarty is co-founder of Viral Content Buzz and before that was editor in chief at Search Engine Journal, an industry leading SEO blog. She is a branding manager at Internet Marketing Ninjas and founder of MyBlogGuest, the Internet’s first guest blogging community. She has guest blogged for Mashable, SEOMoz, Internet Marketing Ninjas, MakeUseOf, Social Media Examiner and MarketingProfs.
The myriad of metrics and marketing reports used to measure online success can be somewhat overwhelming and intimidating. Luckily, several applications and platforms used in digital marketing have built-in analytics tools that give you insights into your demographics and online engagement.
Looking for some basic Internet marketing tips for your small business? While there are hundreds of suggestions we can make, here’s a list of 10 tips that we think 90% of small business owners will find useful.