This is a cautionary tale for online entrepreneurs, with a special warning for Amazon sellers. A few days ago I read an article about an Etsy vendor who sort of got too big for Etsy… In case you’re not familiar with it, Etsy is basically a marketplace for handcrafted goods… artsy things and such. They […]
Keywords and Research. Once you know the why and the who, you have to address the how. How will you reach your audience? What do they want to learn, what problems do they need to solve? Research keywords to target to get found in search engine results, and find topics that have an inherent interest for your audience before you create any content.
One of my other favorite features of this course is the profile “achievements” page. If you’re new to SEO and want to prove what you know/learned, DistilledU provides you with a public profile of “badges.”
19. Engage Your Social Media Fans – Social media is a great way to build your brand and interact with potential and current customers. Post engaging content frequently to generate shares and connect with consumers, which can positively impact the number of those who see your content.
There are thousands of ways you can promote your small business. With the right mix of activities, you can identify and focus on the most effective marketing tactics for your small business. Here is a list of 101 small business marketing ideas to get you thinking about all of the different ways you can promote your business.
Local marketing can often be less expensive than massive online campaigns. Your reach is smaller, but if your business is regional, there’s no better (or cheaper) way to build your business. Here are 69 MORE ways to boost your business.
Stay Constant — Everything takes time, if you stop posting on Social Media you will not get results. Notice how Gary Vaynerchuk suggest for you to focus on your organic reach for an entire year… He doesn’t suggest 2 months, or a week, but a year. It’s very important to stick with social media because when you do your results will reflect your efforts.
If you manage multiple social media networks for multiple clients, HootSuite is a GREAT tool. You can use the scheduler to pre-schedule your posts for a specific date and time and you can preview how it will look.
Maybe the free online marketing courses we’ve mentioned above aren’t for you. Too dry and dull? Too long? Well there’s plenty of other ways to stay up-to-date on the latest and greatest marketing practices. Try…
But Google never said guest blogging would result in poor rankings. They said marketers should provide valuable content and host it on reputable sites. Which should have been the plan for most marketers to being with.
These are awesome Brian! I’ll be adding a few of them to my digital marketing resource guide http://www.themissionmarketer.com/digital-marketing-resources/ . I have a ton of Buffer resources on there, always great content from you guys!
On the flip side, you can also mention your social media profiles on your other marketing platforms. For example, you can guide people to your social media profiles with your content, email newsletters, and even other social profiles.
Social media gives you yet another opportunity to share and promote the web content you’ve worked so hard to put together. That means identifying and participating on the social channels where your customers and prospects will be, rather than spending time and energy on social sites that fail to align with your target market.
Notice how the picture is displayed. This picture can increase your traffic as much as 150%, and you can imagine why. People are attracted to the image. Another benefit is that the picture helps for branding. If you’re a dentist and you’re the only guy with his picture showing up on Google, that’s pretty cool for branding purposes.
Considering that your organisation is based online, you’ll likewise connect with even more potential customers as well as work coming from virtually there. with simply basic site knowledge and interaction capabilities, it will only have you days to have your organisation going.
One of the most important things analytics will tell you is what keywords people are using to search for and find your business. Knowing these keywords helps you determine what information to share, what words to use in your titles and content, and more. Further, it helps search engines know how to rank your site.
Since the field of marketing is rather broad, there are several opportunities for students to specialize. In many cases, specialization is required to stand out from other qualified professionals in today’s job market. Some possible specializations include digital marketing, international marketing and marketing management.
Creating new content is an important engine of branding your business and delivering value. Still, you don’t have to reinvent the wheel with ten articles on the same subject. As you build a social and email following, odds are good that many of your followers haven’t seen your old content yet. As long as it’s still accurate and relevant, don’t hesitate to send it out again.
Hobbies and interests. Speak to customers and people who align with your target audience. If you’re a fashion brand, for example, it’s helpful to know if large segments of your audience are also interested in fitness and well-being, as that can help inform your future content creation and partnerships.
The list here includes free online marketing courses in a number of social media-related topics and disciplines. If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most important to you:
Right On Interactive looks like it should be on the next round of this list. Feel free to send me a note with more information – firstname.lastname@example.org. I’d be happy to answer any questions you have about Curata as well! If you want to check out some of our resources you can do so here http://www.curata.com/resources/
GetSmarter’s learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
Direct Marketing Communication features a thorough study of fundamental concepts and principles related to direct and interactive marketing communication. Topics in this course include direct mail design, digital media, advertising, and telemarketing scripts.