In this social media course you will get hands-on experience with popular social media networks and communication tools like blogs, podcasts and RSS feeds. The focus of this course is using available social media platforms to monitor conversations online, engage online communities, identify influences and establish your thought leadership on the web.
An omni-channel approach not only benefits consumers but also benefits business bottom line: Research suggests that customers spend more than double when purchasing through an omni-channel retailer as opposed to a single-channel retailer, and are often more loyal. This could be due to the ease of purchase and the wider availability of products.
In order to reach the influencers in your industry, you need to be up to date on the conversations that matter. With PeerReach, you can ensure you’re always talking about what matters the most with the people who matter the most.
Nice post.Content is the cornerstone of online marketing.Content builds credibility,authority with the audience.Video marketing is an easier method to connect with audience.Videos are informative and entertaining
I put this fantastic course on Neuromarketing under the Analytics and Data section because it really gets into the nuts and bolts of why people make the decisions that they do online and in real life. Understanding that can help marketers and make decisions based on data and research.
Curious about the power of landing pages in marketing campaigns? Unbounce has the art of a perfect landing page down to a science. And in this comprehensive online marketing class, they share all of that knowledge with you, no questions asked.
^ Jump up to: a b c d e f Li, H.; Lo, H. (2015). “Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements”. Journal of Advertising. 44 (3): 208–218. doi:10.1080/00913367.2014.956376.
According to John Rampton there are several steps that you should take when writing viral content (Click Here To Read John’s Blog About Writing Viral Content). Here is a quick run down of the steps you should be taking when writing viral content.
Recent years have seen a big surge in demand for video content. If your business is not yet live and active on YouTube, it’s time to get some video marketing content on this hugely popular video sharing site.
How to use Peek: For first-time insights, you may wish to have a person go through your website or blog from the home page. Later on, you might ask for someone to test out a certain flow through your website by starting someone on a landing page. The tests take about 2-3 days to complete, and you can run three Peek tests every month.
I’d love to hear from you about the free tools you’ve found most helpful and how you’ve put them to good use. Feel free to add any thoughts at all in the comments below. I’m looking forward to chatting!
Ensure your web content is supported by a user-friendly and simple design that users can easily navigate. Furthermore, your website design should be mobile-friendly (more on this below) and render correctly on multiple user interfaces.