Keyword Research: How to find the best keywords using free tools Do you want to rank higher in the search engines? Part of the secret is choosing the right keywords — the terms your audience are searching for — and creating content around those keywords. But there’s a challenge: If everybody is using the same […]
We see the immense value in creating rich, compelling narratives for individuals and brands through any medium. Whether it’s the first line of a press release or the color palette for a website landing page, our focus is always on finding the right way for you tell your story.
Paid-distribution content is also gaining steam as more people visit YouTube to find out about new and established brands. Here’s a neat infographic by Contently that gives a breakdown of the different video ad formats, as well as tips on shooting and editing the perfect YouTube video.
Webtrends – Offers tools for measuring and optimizing digital campaigns. Webtrends offers analytic intelligence including customer intelligence and behavioral segmentation, targeting and scoring, and more.
Many dentists believe that offering discounts will attract new patients and help them gain more income. While discounts might attract patients, what is the actual return on investment (ROI) of discount offers from dental practices?
I use many of these and glad to discover some news ones too. I’m preferring Post Planner over Buffer. I find it easier to use, finding new content and scheduling it easily, with the app mixing the types of content for me in post order (by my rules) even if I don’t add them that way. I’m a big fan of Wistia, Salesforce, Canva, Unbounce, Mixpanel… so many good recs here. I’m going to check out Medium.
Just last month, a reader emailed me after she’d lost over $10,000 on a financial success event, offered by a well-known self-help guru. She explained that it had wiped her out financially and that she felt a fool for being tricked into believing there was a shortcut to becoming a millionaire.
Create a multi-faceted Internet marketing strategy. In order to increase your brand recognition you should launch several marketing campaigns at once. The following are marketing strategies that you should look at starting within a few weeks of each other:
In this online course, social media analytics and competitor benchmarking tool Quintly shows you how to track and measure your performance on Facebook, Twitter, YouTube, Google+, LinkedIn, and Instagram.
WOW that was definitely a very complete content!! I sort of lost myself on the infographic! Really interesting approach! I was surprised I did not see up there. Great automation platform!
You’ve got all the tools you need, but are you looking for a place to start putting them all together? Check out our free marketing blue print guide. It’ll walk you through creating your own marketing plan and teach you how to use all of these tools together.
This type of marketing can be tricky. Everyone talks about social media, but the truth is, it can be difficult for companies to integrate social media with their business. The type of media used, as well how it is used, is dependent upon the type of business you have. For some companies being in touch with their customers and giving them breaking news can be an important element of success.
SEO is all about getting your site pages to rank highly in search results, and content marketing is the production of content that answers your audience’s questions and has the ability to rank well. One can’t function without the other.
PR Newswire – Distribute news releases to a global media database of more than 700,000 journalists and blogger contacts. Monitor traditional and social media, and engage in real time with journalists, bloggers, and other influencers.
Create videos of people using your product, how-tos or people vouching for your product. You can launch these videos via your website, You Tube, Vimeo, Facebook or other places in order to draw interest to your website.
It’s critical that any campaign in a content marketing strategy utilize this approach. At Unbounce, the very large majority of our marketing revolves around content and we couldn’t be successful without landing pages, so I’d suggest adding a category for that to your list.
In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.
We’re doing our annual update of our content (best practices, examples, stats, etc.) and training (improved video training style) on May 1st, and we welcome you to come back and check out the updated content!