Sometimes, differences in conversion rates are so subtle that it’s hard to determine how long to run a test when to give up and start over. With this tool, you simply enter the current rates, desired improvement, number of variations, and daily sends, and it will tell you how long to run a test before throwing in the towel.
After you do keyword research to find your most valuable keywords, you should optimize your content for those keywords. This means including them where they sound natural in your content, and in HTML elements like header tags and meta descriptions.
Hootsuite is a social media management platform that offers free trainings (plus a paid certification course) to help marketers beef up their social media skill set. Hootsuite Academy offers courses at varying skill levels and features video lessons and step-by-step breakdowns of how to use different software.
Thanks to a drag and drop interface, Unbounce lets you quickly build mobile responsive landing pages without developer assistance. The tool also integrates with a number of different CMS platforms and tools.
Great post and list, @kevanlee:disqus ! Curious to get your thoughts (either here in a comment or as a separate post) about listening tools, too. I guess your prior post on listening dashboards (https://blog.bufferapp.com/social-listening) covers that? Or might there be more?
There’s a diverse mix of free tools available, one of the enjoyable aspects of working in digital marketing today. I’ll start with the most widely used. Please let us know about the “essential free tools” you use in the comments. For many more tools suggestions – check out our free guide.
MailChimp is an invaluable free marketing tool to create effective and efficient email marketing campaigns. Businesses can develop their marketing strategy by connecting emails campaigns directly to their website with MailChimp.
SumoMe allows you to track your readers’ behavior while on your site and make adjustments accordingly. Use their Heat Maps to see where people are clicking and their Content Analytics to see where people stop reading.
Widely regarded as the most advanced analytics platform in the world, Mixpanel lets you measure and analyze mobile and web functions. The biggest difference between Mixpanel and other similar platforms is that it monitors customers based on actions, not page views.
Writing great copy that is meant to drive people to take a specific business action is a unique and valuable skill to have for marketers and business owners alike. This “High-Impact Business Writing” course is aimed at helping you get your thoughts on paper in a clear and concise manner.
Mimic the successful marketing strategies of your competitors. Your market research should tell you how many followers your competitors have on Facebook, how many people they send their email list to and how many people comment on their blog entries. This means that the demographic responds well, and these campaigns should be the first on your list for your strategy.
Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of … more
As you create your Facebook posts, you should use multimedia in conjunction with text in order to engage users. You can post links to your website’s blog, pictures of renovations at your facility, and photos that are interesting to your followers.
When copy and pasting from one source to another (like a word document to an email) there is often other hidden formatting and/or html that is copied along with the text. This can give you a lot of trouble if you’re not aware of what’s going on.
The conclusion became different shortly after. We were undoubtedly picking digital marketing. The site we assembled will there be for would-be customers to see on a regular basis no matter where we are at, whatever we’re up to. This undoubtedly makes a difference since we currently have access to customers on a huge scale, who can locate our message and maybe buy our products.
One of the most important things analytics will tell you is what keywords people are using to search for and find your business. Knowing these keywords helps you determine what information to share, what words to use in your titles and content, and more. Further, it helps search engines know how to rank your site.