Travel results which make it into Google’s top ten average over 2,500 words per page. That’s a 57% higher word count than the benchmark. The average for the top 10 rankings across all industries is 1,633 words per page.
Social media is no longer optional. Even big brands have gone into it for better exposure. After all, it is not as expensive as traditional media and you can immediately get started without the need for a website.
Possibly more than anything else, Fishkin is a proponent of creating high-quality, useful, honest content. He’ll never recommend keyword stuffing, link buying, or any other tactics that—while legal—are generally frowned upon. If you’re not familiar with his idea of 10x quality content, you should click that link and get to know it well. It’s a guiding principle in high-quality content marketing
If you’ve been spending a lot of money on AdWords and haven’t seen the results you’d hoped for, maybe it’s time to refine your approach, or scrap it altogether and focus on another platform that seems to be yielding better results. (Check out this free AdWords guide for more on how to leverage it for business.)
To this end, one of the smartest things a small business owner can do for his or her business is to take the time to develop a small business marketing plan that will set them apart from the competition.
Your digital marketing strategy might incorporate elements of all three channels, all working together to help you reach your goal. For example, you might have an owned piece of content on a landing page on your website that’s been created to help you generate leads. To amplify the number of leads that content generates, you might have made a real effort to make it shareable, meaning others are distributing it via their personal social media profiles, increasing traffic to the landing page. That’s the earned media component. To support the content’s success, you might have posted about the content to your Facebook page and have paid to have it seen by more people in your target audience.
To set yourself apart on websites like oDesk or UpWork and not get stuck in the low-paying contracts, you need to have a strong personal brand and be able to tell the story of who you are, what you expertise is and why you’re the guy people should work with.
Pawan, this is a great list. Some tools I know, some I’m trying out (like and others I have yet to try. I will humbly add proofhub to this list in a Content Collaboration Tools category…another platform that is great to work collaboratively and efficiently. It allow us to receive real-time messages, assign tasks, start discussions, file sharing and more.
Mastering Drip was originally targeted at freelancers who wanted to sell marketing automation services to their clients. Today, the course is really for anyone who wants to learn how to quickly (and correctly) set up Drip to reap maximum return on investment (ROI).
Looking to combine your social and email marketing efforts? With this social sharing link builder from RyanSolutions, you can encourage sharing directly from your emails. It’s a simple tool that has lots of value packed inside.
Because social-media trends are constantly shifting and evolving, so should your social strategy. For ideas on what components to include in your plan, look at this sample social-media tactical plan by Marketo.
We have been using Momentum (http://www.momentum.ai/) for real-time tracking content engagement on social. It has a complex algorithm, which helps us decide what content (from our website) and when to promote on social media. It saves hours every week and also decreased user acquisition costs.
ReadyTalk – This online conferencing tool offers a single interface for web, audio, and video conferencing. Also features the ability to record and share webinars and integrate with mobile conferencing.
Modern-day digital marketers are expected to be competent in a host of skills, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to invest tens of thousands of dollars and commit years of your life to get a degree in each discipline, you need a faster, more effective way to close the skills gap and keep yourself relevant in a changing market.
Considered as one of the most important types of digital marketing channels, email marketing can be understood as the bridge between the highest point of your business channel (Awareness– SEO, Social Media, and Internet Networking) and related sales. Certainly, email is not as hot as it’s more youthful and hipper partner – Social Media, yet it’s a standout amongst the most immediate and private types of correspondence. Along these lines, it is yet a standout amongst the best types of marketing channels in terms of optimizing sales by ensuring engagements.
Whatever the challenge, you understand you should move. It helps to have a comprehensive list of the desirable targets before doing an internet search online you had enjoy the new seller to carry through for you. This can help not only remove those people who are not able to meet with your needs, but also dedicate your assembly time to prospects who actually have the possibility to help. Naturally, you’d search using key words like “digital agency” or “net design business” – given that both kinds of sellers are not apparently unable to finishing exactly the same job – yet as you are going to soon understand, the search results are usually not radically same.
Develop your brand name and image before communicating with your targeted market. In today’s marketing world, a brand name and image is as important as the strategy itself. Your brand makes you recognizable amongst competitors, so pick a name, trademark, website, letterhead and business plan before launching a strategy.
This is probably my personal favorite. You think your copywriting is clear and conversational? Wrong! Despite what Lupe Fiasco says, we need to dumb it down. We talk about our own products everyday, so we understand the terminology more than the average user or customer ever will.
The myriad of metrics and marketing reports used to measure online success can be somewhat overwhelming and intimidating. Luckily, several applications and platforms used in digital marketing have built-in analytics tools that give you insights into your demographics and online engagement.
Dynamic Signal – Lets employees receive and post company-approved content to their social networks, transforming them into experts, advocates, and contributors. By extending their social media strategies, Dynamic Signal’s clients ignite brand awareness, employee engagement and revenue.
Our expert content partners represent the entire digital marketing ecosystem, and this program instills a 360-degree understanding of the field. You’ll cover the full range of digital marketing specialties, and build a broad foundation that will make you an invaluable addition to any company seeking digital marketing expertise.
The password management software I use is called Roboform. I’ve been using Roboform for years and it’s been nothing but smooth sailing for me. This is an excellent piece of software and no one who uses the internet for anything more than looking up funny cat videos should be without it.
He who can spend the most money to attract a customer wins the game of business. Build a great sales funnel and value ladder, then convey the benefits of your product better than your competition, and both you and your customers win. This video masterclass will teach you how to build an ultra profitable sales funnel, structured to provide more and more value to your customers, while putting more and more money in your pocket.
That said, a newcomer among the Adobe Suite of tools is winning the hearts of many marketers, including this one, for its ease of use to create stunning webpages, awesome videos, and eye-catching graphics. The best part? It’s completely free and impossibly easy.
2. Marketo: Probably the most powerful and useable marketing platform at the moment. We did a custom integration with Podio that provides extremely valuable insights on key user behavior, allows in-product messages, builds behavior-based nurturing flows and enables those of us in marketing to pull certain analyses without a MySQL wizard. If you’re in the B2B market, setting up email (nurturing) campaigns and landing pages without the need for developers makes turnaround time for campaigns really fast.