Social media is an extremely important part of your online presence. So much so that e-commerce sales from social media grew by over 200 percent in Not only does it allows customers to engage with your brand, it’s also a great way to grow and maintain your brand’s reputation.
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There are thousands of ways you can promote your small business. With the right mix of activities, you can identify and focus on the most effective marketing tactics for your small business. Here is a list of 101 small business marketing ideas to get you thinking about all of the different ways you can promote your business.
For social-media services, many providers offer in-house analytics suites for free or a small fee. Other services offer external analytics that may provide additional insights over in-house solutions. Notable examples of each include:
As a marketer myself, I often wish I had a better sense of all of the tools available to me — and what sets each of them apart — so I can make more informed decisions on how to create and optimize content.
From Vidyard’s live feature to its studio content creation products to its free tool – ViewedIt — Vidyard is an excellent tool if you’re a marketer looking to jump on the video bandwagon and start integrating video into all of your content.
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While there was a time when small businesses thrived through word-of-mouth, technology-savvy consumers are at an all-time high. And your business can’t afford to dismiss making your online presence known.
Several promotional tools tie specifically to public relations, which is unpaid communication often presented through media exposure. Press releases, newsletters, press conferences and news reports are common PR techniques. Some are used to proactively promote brands or products. Others are used to address negative publicity or events. Small companies can often build relationships with local newspapers and TV stations for coverage of noteworthy business activities.
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