Copyblogger is a content marketing company that creates content about content (so meta). Its blog provides a ton of great resources about digital marketing, and this class, “Internet Marketing for Smart People,” is made up of ebooks and emailed lessons and other course materials. Copyblogger espouses four pillars of content marketing success, which it delves into over the course of this class.
Certifications will help establish your knowledge and prowess in the domain. Ensure you take up Google Analytics IQ, Google AdWords Exams etc. once you feel you are fairly competent and want to test that theory. Also, a lot of recruiters place more value on the Google exams than digital marketing courses.
Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. That’s where self-paced online learning comes in.
Did you know that in 2016, visual content is more than 40X more likely to get shared on social media than other types of content? Today, it’s becoming important, even crucial for marketers to have at least some basic knowledge of key design terms.
Learning the ins-and-outs of all of the marketing tools that Google offers is quite the task. But marketers and business owners have seen the direct benefits of mastering the various Google advertising platforms in terms of business ROI. This marketing course offers a direct line to always-updated resources for everything Google.
For most websites, it takes several months for SEO to kick in and achieve the goal of search engine visibility. Another key factor to remember is how unique your site is. If there are hundreds of sites like yours, then the chances of beating those sites in search rankings are reduced. The best way to stand out from the crowd is to base content on very unique keyword phrases that your competitors missed. If you are the only business in your city offering your type of niche, then it’s very advantageous to use your city name as a keyword.
It takes about 4 hours go through the course materials and by the end of the course you will be writing better content for the web with a content strategy, more scannable content and more focus on shareability and ranking in search engines when you write your blog posts.
Paid media is a bit self-explanatory in what its name suggests — and refers to any vehicle or channel that you spend money on to catch the attention of your buyer personas. This includes things like Google AdWords, paid social media posts, native advertising (like sponsored posts on other websites), and any other medium for which you directly pay in exchange for visibility.
Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Adwords campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.
Digital media growth was estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioural Advertising (OBA) to tailor advertising for internet users, but OBA raises concern of consumer privacy and data protection.
Adwords has also started to create automatically lists of people that are similar to those in your re-marketing lists. So if you have a remarketing list with your customers Adwords will automatically create a list of people with similar profile and intention so you can find more new customers.
Whatever you do, but never go into PPC under the misguided judgment that you’re recently going to target on several keywords, think of some copy, write them, and then watch the money pour in- A long way from it really. With PPC, the whole objective is to transform latent users into engaged prospects and then engaged prospects into purchasers.
It’s important to realize that social media can be just as useful as Google in directing traffic to websites. While fans for a page don’t necessarily equate to customers, Facebook’s utility as content distribution network makes the platform as useful as search ads on Google or video ads on YouTube. Investing in both forms of paid advertising can produce good returns for a business.
Chris Soames has a another post here on the main sites for competitor benchmarking. You will probably have to fall back on Alexa or Compete today which don’t tend to give realistic estimates outside of the US. I have also have an in-depth post recommending many other online competitor benchmarking tools.
But not all online marketers found Google’s updates to be devastating. Those who built a strong foundation in white hat online marketing practices weren’t affected like marketers who cut corners and tried to game the system. These sites found their rankings plummet, and deservedly so.