The 6-month CDMM (CERTIFIED DIGITAL MARKETING MASTER) course is by our co-founders that have more than 16 years of experience. Making the course extremely versatile and useful to a person in any field or industry. Either you are an Entrepreneur, a digital marketing professional or a traditional marketing professional, the CDMM program is crafted to come up to all of your needs. There are several aspects of marketing that you can learn through this program, like inbound marketing, email marketing, Web Analytics, SEO, and much more. You will get live instructor-led sessions. After the course is completed you will receive a certification jointly awarded to you by Digital Vidya and Vskills.
For your web address to be displayed in the top ten results of major search engines (Google, Yahoo, Bing, etc.), can optimize the url, include target keywords in the content, and write blog posts on popular resources as a guest contributor (more SEO hacks here ).
Once you’ve created an amazing video to share on social media or your website, where will you put it? The default seems to be YouTube, which is quick and easy but comes with less control and potentially some unrelated ads or suggestions. Wistia is made for marketers’ videos because the player keeps people on your page—or sends them precisely where you want them to go next.
Constant Contact – Design professional-looking emails, grow and manage your email list, and track results. In addition to email, Constant Contact offers tools for social campaigns, online surveys, and more.
It’s important to note that even if a campaign runs over the course of a couple of years, it doesn’t make it a strategy — it’s still a tactic that sits alongside other campaigns to form your strategy.
With internationally-renowned Internet marketing expert Nick James as CEO, our strategies for building a successful online business have been implemented by hundreds of thousands of online business owners worldwide.
Buffer offers both free and paid plans for social media management. Under the free plan you can connect one profile per network including Twitter, Facebook, LinkedIn, Google+, and Instagram (Pinterest is available in the paid plan). If you have both a Facebook profile and fan page, you can only connect one of them to Buffer. Buffer also allows you to schedule 10 posts per network ahead of time. With Buffer you can set up your posts in advance and then go on with the rest of your day and week knowing your posts will go live at the scheduled time. Other cool features include a browser extension and mobile app, image creator and video/gif uploader, and URL shortener,
For government data, check out data.gov or The Census Bureau. Global statistics can be found through UNICEF and the World Health Organization. Ultimately, you’ll have to find source data that relates to your industry and audience interests.
It is important for a firm to reach out to consumers and create a two-way communication model, as digital marketing allows consumers to give back feed back to the firm on a community based site or straight directly to the firm via email. Firms should seek this long term communication relationship by using multiple forms of channels and using promotional strategies related to their target consumer as well as word-of mouth marketing.
This would mean taking a gander at the typical social networking sites like – Facebook, Google+, Twitter, YouTube, LinkedIn, Pinterest, etc. – however then additionally there are niche networks, forums, discussions, dynamic blog groups, and wherever there’s dynamic two-way discussion happening. In these types of online marketing channels, I would look for target audiences and give careful consideration to the dialect they’re utilizing, the inquiries they’re asking, and the substance they’re sharing.
Google Adwords has been around for more than 15 years. That’s 15 years of the brightest minds in the world figuring out exactly how much money can be extracted from it and building systems to take advantage of those numbers. You probably aren’t going to be stumbling across get-rich margins while working your way through an Adwords tutorial.
Two Generations of Entrepreneurship offers online students a generational look at entrepreneurship. The lecturers for this online podcast go over common topics for entrepreneurs through the lens of real company experiences.
Socedo helps you find qualified leads on Twitter and retarget them via email marketing. Set up a campaign to target those who recently followed one of your competitors, mentioned an upcoming event, or has a specific keyword in their bio. Socedo will follow them, send them DMs, and sync new contacts into your CRM system.
The Internet and mobile technology have enabled use of a host of digital and interactive promotional tools. Online and e-mail marketing are common elements of promotional campaigns. Social media and blogs offer additional interactive tools that companies can use to reach consumers directly. Mobile devices with applications for electronic communication and social media allow companies virtually 24/7 access to consumers on the move.
Professor David Bell takes over this week as we begin our third module! We are shifting focus to the critical topic of “Go to Market Strategies.” The “go to market” strategy offers more possibilities than ever before as companies have the potential to address consumers both offline and online through a variety of platforms. Professor Bell has been able to work on these very issues with several exciting startups and will use those experiences to help illustrate this week’s material.
Marketing starts right in as you are finished with researching and writing your content. Creating helpful content for your readers is one thing, getting your information over the internet needs more efforts on your end. To improve your online marketing efforts, you will require these right tools to make things simple for you on the promotional aspects.
Interests & Remarketing -This type of targeting means that you can target people based on what Google they might be interested in. The cool thing is that here you have a couple of options. You can choose “Affinity Audiences” — Target People in large numbers based on their long-term interests, “In-market Audiences” — Reach people that are actively searching and comparing products like yours, “Remarketing” — Target people that already had interaction with your website or app, “Customer email lists” — You can show ads in Gmail to people that have provided you with their Gmail email address.
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the… more
Great design starts with the fundamentals. The free course from ALISON examines various design elements including line, shape, form and texture and design principles, covering composition, balance, contrast and hierarchy. If you’re interested in exploring graphic design, industrial design or the design process in general, this free graphic design class is perfect for you.
Learning the ins-and-outs of all of the marketing tools that Google offers is quite the task. But marketers and business owners have seen the direct benefits of mastering the various Google advertising platforms in terms of business ROI. This marketing course offers a direct line to always-updated resources for everything Google.
While there are lots of automation tools out there for specific fields or verticals (for example, the HubSpot workflows tool for marketing automation), there aren’t many tools that allow you to automate the various different tools you use throughout all aspects of your life.
Portent is a handy free marketing tool for businesses, allowing you to come up with unique and fabulously shareable ideas for content. Portent will generate some eye-catching content titles at the click of a button.
As one of the most popular sites for online education, Coursera has many offerings, including free online marketing courses. Check ‘em out. Even if you don’t see anything you like, check back every now and then – new classes are always being added.
There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand. It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.