Great infographic, Pawan. I couldn’t help but notice that you didn’t include Martech’s list (http://goo.gl/wrNd0r) among the honorable mentions. I think it’s one of the best you can find on the web, do give it a look incase you haven’t already!
Prioritizing clicks refers to display click ads, although advantageous by being ‘simple, fast and inexpensive’ rates for display ads in 2016 is only 0.10 percent in the United States. This means one in a thousand click ads are relevant therefore having little effect. This displays that marketing companies should not just use click ads to evaluate the effectiveness of display advertisements (Whiteside, 2016).
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AddThis is a great alternative with very similar features. Their pricing for the premium version is as out-to-lunch as SumoMe’s, but fortunately the free features have been great for my sites and increased social sharing noticeably (they also give you an analytics panel). They also have a Related Posts module which was better than any plugin I’ve tried, so that let me replace two plugins with one.
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One of the most important things analytics will tell you is what keywords people are using to search for and find your business. Knowing these keywords helps you determine what information to share, what words to use in your titles and content, and more. Further, it helps search engines know how to rank your site.
But not all online marketers found Google’s updates to be devastating. Those who built a strong foundation in white hat online marketing practices weren’t affected like marketers who cut corners and tried to game the system. These sites found their rankings plummet, and deservedly so.
Well written article for the small business that is looking for creative ways to market without breaking the bank. I would add QR codes to this mix since they lead back to a video, website or automatically call a business once scanned. They can be found free of charge on many sites. Any business that has a small budget can also implement mobile marketing with short codes and keywords again some sites allow for the first 50 texts free and then after that you will have to pay, but you can also find companies that offer it relatively cheap. Lastly you can add your business to local business directories for free in most cases. Good luck and never give up on your dream…
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Thanks for these ideas. I have just started a new online business so, this post is like a boon for me at this stage. I am following these ideas properly and email marketing was the best from the list. I started email marketing using MailGet and getting good results. Thanks again.
If you don’t have a dedicated phone number for the website that you can track calls on, visit HostedNumbers.com. They’ll issue you a unique tracking phone number and then forward every call you get to your main number while tracking the number of calls you receive, who called, how long the call lasted…etc. It’s surprisingly inexpensive.