A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.
Kevan, thank you so much for sharing this amazing list of tools! I’ve been experimenting with Canva lately and it is super user-friendly. In addition to their free images, I have found https://unsplash.com/ and http://deathtothestockphoto.com/ to be helpful resources for beautiful photos.
Whether you’re looking to foster brand awareness, increase website traffic, or drive sales, learn how to craft a simple social media strategy to achieve your goals on Facebook and Twitter. From finding your voice to paid advertising, Brian Peters (Digital Marketing Strategist at Buffer) walks through his process for custom social strategies.
Due allows small businesses to track how much time they are spending on a marketing project, for free! With knowledge of marketing time constraints, you’ll be able to make informed decisions and budget efficiently for your business’s marketing tasks.
PPC University is a fully free online learning resource created by WordStream, to help build your PPC and digital marketing skills. The format is presented in three streams of learning plans which offer lessons for beginning to advanced users, with additional modules for social advertising.
To fellow marketers, I think you’ll also find Prose Media (https://www.prosemedia.com) of value. A bit under the radar, Prose is a content writing service with a free platform, an experienced staff of editors, and 1,000 handpicked writers. Here are a few key differences: https://www.prosemedia.com/compare
Participants will examine the concept of branding through a strategic lens to understand why brands are so valuable, and explore the many factors that contribute to that value. You’ll learn that creating a memorable brand takes much more than just developing a strong image. Through the concept of brand equity, you will explore the various aspects of a brand’s success that are created internally, and influenced externally by consumers.
Graduates of this program will emerge with a valuable holistic understanding of how digital marketing works, and why it’s so important. This is made possible by partnerships with industry leaders like Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp, who together power innovation across the entire digital marketing ecosystem. Digital marketers are in high demand, but it is also a crowded field. To launch or advance a successful career, you must differentiate yourself with multi-platform fluency, and have real-world experience with the most important tools and platforms. This unique introductory program ensures you learn exactly the skills you’ll need to succeed.
With the tagline, “you don’t have to be a genius to master internet marketing,” this 20-part email course from the folks at Copyblogger offers a great starting place for those new to the marketing field. What’s unique about this course is that it digs deeply into the areas of direct response copywriting and relationship building.
It’s not comprehensive. For every tool you see in the map, there is a long tail of many other tools that are similar or perform parts of functions of the tool included in this graphic. I have included the content marketing tools I feel stand out the most in their categories. For a further breakdown of some of these categories, check out the following: Content Writing Services: The Ultimate List, Content Promotion Tools: The Ultimate List, Content Curation Tools: The Ultimate List, and Content Marketing Agencies: The Ultimate List.
Basecamp allows you to manage all the moving parts of your projects. With options to create internal and client-facing folders, you can stay up-to-date on all of your tasks, share documents, and keep track of upcoming meetings with a shared calendar.
6. Buffer: Buffer is seriously the simplest tool for “buffering up” content and having it automatically scheduled and shared across Twitter, Facebook and LinkedIn. Their growth story is super impressive, and they have one of the best blogs around productivity-related topics.
Many companies view their web site as a necessary cost of doing business rather than an opportunity to attract a new audience and gain new customers. Here are tips to transform your site into an effective marketing tool.
Promotional– Every once in awhile you want to mix in something about your own business and how it can help them. After all, you’re providing them with all this great content, so why not let them know what else they can get from you? Posting about a promotion you are doing or if you have a new class coming up gives your audience opportunities to deepen their engagement with you, and perhaps move down their path to becoming a customer.
By looking at your content audit, you might discover that ebooks hosted on a certain type of landing page convert really well for you (much better than webinars, for example). In the case of this math tutoring company, you might make the decision to add an ebook about ‘how to make studying more interesting’ to your content creation plans.
To help highlight the range of great online marketing services available, this guide and the infographic accompanying it recommend the categories of tools you should consider and highlights the 150 most popular, most capable tools.
If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. Sure, it might not be as cool, but it has been proven effective and addresses a very important need. Besides, they’re more similar than you might think.
March 9th, 2017 – Garima Kakkar – Digital Marketing, Guest Posts – 2 Comments – different types of online marketing, types of online marketing, types of online marketing channels
Include a link to your website (where applicable) – On Facebook include a link in the ‘About section’, on Twitter and Pinterest in the ‘Web site Section’, on Google+ in the ‘Contributor to’ section. In other words, do use your social media profiles for SEO purposes as well.
Wow how to add to such a list… esp Paul Parson’s 100+ tools! Hmmmmm… I don’t think anyone’s mentioned Annie Cushing’s amazing google sheet of free SEO tools https://goo.gl/Nbn90 or the guys that built the insanely cool BuiltVisible Content Strategy Tool http://goo.gl/DMK1gt. Not to mention using Jame Todd Rubin’s http://www.jamierubin.net/going-paperless/ method of content curation with Evernote and IFTTT to steal Kevan Lee’s public Feedly list! 😀 😀 😀
For the second pillar, it is important to follow the right people, be followed by the right people and share relevant and interesting content always by adhering to the rules of the different social media networks.
Below are 32 free online you can take to beef up your skill set. These offerings vary in time commitment, but many are self-paced so you can work on your own schedule. We’ll fill you in on the details below, or you can also skip ahead to check out classes in the following categories:
Evaluating your previous earned media against your current goals can help you get an idea of where to focus your time. Look at where your traffic and leads are coming from (if that’s your goal) and rank each earned media source from most effective to least effective.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Certificate programs are widely available in an online format but generally not available at our campus locations. Please check with a University Enrollment Representative.
Highlights for this Ruston, Louisiana Photographer include: Pet Photography, Beauty & Fashion Photography, Family Photography (Portraits, Lifestyle, Vacation), Bridal Photos, Business & Corporate Headshots, Anniversary Photos, Children’s Photography, Outdoor, Family and Class Reunions, Studio Sessions, Baby Portraits, Graphic Design, Retouching, Weddings on a Budget, Boudoir Photography, Special Effects, Engagement Shoots, Natural Light, Digital Photography, High School Senior Portraits, Wedding Photography, Event Photography, Maternity & Infant Newborn Photography, Headshots, and Portraits.
For your web address to be displayed in the top ten results of major search engines (Google, Yahoo, Bing, etc.), can optimize the url, include target keywords in the content, and write blog posts on popular resources as a guest contributor (more SEO hacks here ).
You’ll want to combine a mixture of personal research with strategies from your successful competitors. Look at what people are already doing and learn from their example while making adjustments where appropriate.