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Apart from these resources from my experience is, Shaw Academy’d free digital marketing course including seo,ppc,and social media which i want to share http://www.shawacademy.com/marketing/free-online-digital-marketing-course.html

Engagement — this type of objective is used and optimised for you to get the maximum amount of engagements with your ad (post) for the money you are paying. Engagements include likes (reactions), comments, shares, clicks (on a link, or button, or the name of the page, basically any click) and video views.

You can completely avoid the hassle of page layout, video editing knowledge, or a CMS and start creating content that looks remarkable immediately. For example, we use Spark Page at HubSpot to create some of our online guides and promote them with Spark Videos and Posts. You can too!

That really helped us prioritise what to focus on. As a startup it’s easy to get lost and try and build too many features, or often you don’t know which ones you should be focussing on. Or you don’t have enough tech resources to do everything you want to do. So it’s super important to prioritise.

Great post! A solid addition the “email” section is Free List Check (https://freelistcheck.com/). It’s a health scan for your email lists that helps uncover deliverability threats before sending out an email campaign.

Buy ads on sites that cater to your market. Communicate your brand image, videos or other product info on banner ads. If you don’t have the skills to craft a well-designed ad, hire a graphic designer to create a good ad.

Social media marketing is a subset of digital media marketing. However, the goal of social marketing tools is to develop an interactive, online relationship with the customer rather than to mine covertly for customer data. Specific examples of social media marketing tools include blogging, tweeting, posting, sharing, networking, pinning, bookmarking, media sharing and commenting on social media websites such as Twitter, Facebook, Orkut, LinkedIn, Pinterest, Reddit and YouTube. Dan Zarrella, author of “The Social Media Marketing Book,” explains that social media marketing levels the playing field for small companies and individual entrepreneurs by offering low-cost tools with potentially high returns.

No matter what kind of content you create, it should always be useful and interesting to your target audience. When your readers find your information helpful, they’ll be more likely to share it, and they’ll also perceive you as a leader in your field. This helps you become an online authority.

I also recommend you only send one email message every 7 to 14 days. That’s what I did with my newsletter, because people hate being inundated with information, even if it’s great information! As a direct result of not bombarding people with emails, people looked forward to receiving them and very few people asked to be removed from my subscriber list.

You’ll want to combine a mixture of personal research with strategies from your successful competitors. Look at what people are already doing and learn from their example while making adjustments where appropriate.

Next you will examine different ways to analyze the data acquired through marketing research. Using formulas to determine how cannibalization affects the profitability of new products and the value of a long-term customer, you will perform a basic sensitivity analysis to assess the robustness of your results.

This is one of the best SEO tools out there! Use it to find broken links on your site and generate an XML formatted sitemap. You also have the option to export your data into a downloadable spreadsheet.

Successful automated bidding is what separates the masters from the pretenders. The more you understand a given PPC system, the easier it is to put your campaigns on autopilot in between your regularly scheduled analysis and adjustment.

Neil Kokemuller has been an active business, finance and education writer and content media website developer since 2007. He has been a college marketing professor since 2004. Kokemuller has additional professional experience in marketing, retail and small business. He holds a Master of Business Administration from Iowa State University.

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Once you have sketched out the personas of your future buyers, get specific about how you define a successful small business. As an entrepreneur, you must be already measuring sales, profits, expenses, cash revenues and some kind of KPI for your activities. If not, read a brief overview of them. Now add digital advertising milestones to your working set of For example, you expect that promoting your commercial blog will affect the revenues up to a certain point in several months. But how can you make sure that you are moving towards your goal every time you write a blog post? We recommend considering such metrics as total visits, new sessions, channel-specific traffic, bounce rate, and customer retention rate. It’s natural to have multiple objectives, given that you can track the results.

Updating a site is also a good time to upgrade security features, which are essential to building consumer trust. Similarly, improving the site’s mobile friendliness can also lead to tangible improvements in business performance.

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Awesome list! I’ve found there many of my favourite tools and I can’t seriously imagine my daily work without them. GetResponse is missing there, though. I like their email, marketing automation and landing page solutions.

The Digital Marketing course takes a holistic view of digital marketing, whilst really focusing on the more quantitative and data-driven aspects of contemporary marketing. You’ll be pushed to gain a clear understanding of a business’ goals and brand voice in order to launch a truly effective marketing campaign. Students will learn how to utilize analytics in order to make data-driven decisions ranging from audience segmentation and targeting, to what content resonates best with users.

In its original form, contextual marketing can be understood as a type of online marketing that in involved in discovering new opportunities all through the web and making funnels that lead back to your website. Not at all like web-based social networking in any case, this kind of online marketing happens outside of interpersonal organizations. Some of the tactics of contextual networking are-

The key to successful internet marketing is to establish smaller goals to help get to that big goal you ultimately want to get to. At first you should set reasonable and attainable goals like “gain another lead per week” or something along those lines. Whatever your main reason is for doing internet marketing, make sure you add structure to it with goals

Nice article, I compeltly agree that the most beneficial way of promoting a brand or an idea is to use video marketing. Videos entertain us, educate us and inspire us. We can mass outreach by video ads. We can target TV users, mobile users, online video services like youtube etc in a go.

Pawan, this is a great list. Some tools I know, some I’m trying out (like Drupal) and others I have yet to try. I will humbly add proofhub to this list in a Content Collaboration Tools category…another platform that is great to work collaboratively and efficiently. It allow us to receive real-time messages, assign tasks, start discussions, file sharing and more.

A digital agency will surely have the ability to design a multi-pronged strategy to achieving your goals. On the list of greatest bits consists of the place of development and website design. They’re going to let you build a web site that carries the identity of your company. Moreover, it’s going to be performed in ways that is flexible enough for people to see it via any kinds of apparatus – a job that’s not unimportant in the mobile world that is present. To put all these in context, consider that a restaurant in Singapore operates. Some of the things that possible diners will prepare yourself they visit your website to see will be the pictures of the dishes to pick from, a menu, together with a photo gallery revealing the interior of your restaurant. With these matters they are provided by you, the digital agency will have the capacity to make images and immersive interaction that really represent the feeling of your dining establishment. Let us choose a high end French restaurant for instance: the website will be created by them to ensure it depicts a picture that is tasteful and elegant that truly represents the feel and look before the diner stepping to the real factory outlet, all of its interior. Eventually, social networking platforms will definitely be as they’re quite essential for the promotion of any consumer company nicely integrated within any web site.

2. Use content to get repeat visitors to your site, not flashiness. Rich media, such as flashy graphics and audio, may impress your visitors the first time they see your site, but they are unlikely to come back for it (or recommend your site to others because of it). If repeat visitors (meaning potential customers) are your goal, you are much more likely to get them to return if your site offers content that they find valuable (and with any luck, indispensable). This helps to establish your company as an expert in your field while building a level of trust with your visitors.

Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences.[18] Examples can be that social media users share food products and meal experiences highlighting certain brands and franchises. This was noted in a study on Instagram, where researchers observed that adolescent Instagram users’ posted images of food-related experiences within their social networks, providing free advertising for the products.[22]

Hey Sean great blogs by the way one question I have for you is if you were changing a WordPress theme to a different one is there anything you would do to ensure you didn’t loose links or ranking. Im wanting to change my theme just worried it might wreck my seo

4. Call tracking and analytics. You can’t improve upon what you can’t measure. Analytics provide a tremendous amount of incredibly useful data, such as where your website visitors come from, how long they stay, and what they do on your site. Google analytics is free and pretty darn good, and we recommend it. We also recommend you make sure you can track every lead that’s generated by your website.

Great list Pawan. Reminds me of the massive infographic done by MarTech last year (http://chiefmartec.com/2016/03/marketing-technology-landscape-supergraphic-2016/), but a bit more manageable to consume!

Podcasts offered here allow online students to listen in on marketing insights from industry leaders. Students examine issues such as keeping sales up in slow markets, collaborative imagining, politics of selling and marketers as agents of change.

6 Effective Small Business Social Media Strategies – There’s simply too much to talk about when it comes to social media, but this post is a good intro…reading Mashable.com’s Social Media news category is a great way to learn as well.

7. Repeat after me – “I have an ugly baby.” A lot of business owners love their websites, but the first step to improving your website is to admit that it has some deficiencies. No website is perfect, and every website can use improvement. If you have a website, you have an ugly baby [sorry]. Just how ugly your website is, however, is open to discussion.

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. Sure, it might not be as cool, but it has been proven effective and addresses a very important need. Besides, they’re more similar than you might think.

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At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world’s leading university subjects.

Suhem, the Martech list has not been included because it’s not a content marketing specific list though it has a content marketing section on it. If we were to expand this to a marketing technology map, there would be way too many tools & lists to put on here.

Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016).[37] Another element, which is affected within digital marketing, is ‘viewabilty’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).[37]

No matter what kind of content you create, it should always be useful and interesting to your target audience. When your readers find your information helpful, they’ll be more likely to share it, and they’ll also perceive you as a leader in your field. This helps you become an online authority.

Ana Hoffman is an online business owner and founder of Traffic Generation Cafe, which is a resource of great Internet marketing tips and traffic generation resources. The quote above comes from HOW TO: Create Your Own Custom Vanity URL for Branding and Traffic. A vanity URL is a short URL or link that is meant to be used in place of long, unsightly URLs. These URLs can be expertly branded in order to show which organization the information is coming from. For example, a vanity URL from the Traffic Generation Cafe would would begin with tgcafe.it, followed by a string of letters and numbers that will direct readers to the appropriate content.

Online marketing has changed dramatically in the past few years. When Google released search their Panda and Penguin algorithm updates, many website owners were sent scrambling as they watched their site’s rank slip.

There has been major growth in the content marketing tools available to content marketers. While many of these tools existed for years prior to the advent of content marketing—and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools.

If you didn’t already know, this week is National Small Business Week. This week celebrates all small businesses and what they do for consumers, the economy, and the country. And now that today’s consumers rely more on the Web to find and choose local businesses, online marketing has become a high priority on the list of things SMBs need to do.

Next you will examine different ways to analyze the data acquired through marketing research. Using formulas to determine how cannibalization affects the profitability of new products and the value of a long-term customer, you will perform a basic sensitivity analysis to assess the robustness of your results.

We hope you’ve already heard of Followerwonk, one of Buffer’s many partners in amazing social media data. In addition to lots of super useful data about timing on Twitter, Followerwonk also has some other neat Twitter features, like the ability to compare followers of different accounts like so.

Digital marketing skills are critical not only to those actually working in the field but also to entrepreneurs. Even if you’re past your very early startup days and have a marketing team, the most successful founders have a working knowledge of each aspect of the business and can provide knowledgeable oversight of digital marketing campaigns.

As you may know, influencer marketing is a worthwhile part of growing your brand’s reputation in the marketplace. With FollowerWonk, you can find relevant Twitter users n your niche, search bios, compare users, track followers, sort followers, and more.

As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. The Digital Marketing Course is an initiative designed to educate students and professors in the area of Digital Marketing.

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If you’re still turned off by your Google Analytics dashboard, this course is for you.You’ll learn how to decipher who your visitors are, how to track your data and finally, how to turn that data into conversions.

Alison is a massive online learning community of more than six million registered users, with standards-based and certified courses offered absolutely free of charge. Developed by free online courses pioneer Mike Feerick, Alison was founded in 2007 and was the first MOOC (massive online open course) provider.

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This SEO tool will generate all possible combinations of two separate lists of search phrases. Find new ways to promote your website and reach your audience, when you broaden your keyword horizons. Use these phrases to modify and create new content, as well as to optimize title tags, URL’s and internal linking structure. For a new insight into your keyword prospects generate combinations to kick start the brainstorming process.

SEO, or search engine optimization, allows your website to rank higher in search engine results pages for searches related to your business, products, and services. This helps you reach every single one of the goals we mentioned above. 

A great list of courses I must remark! Apart from Coursera, Inbound marketing Training from Hubspot, and CopyBlogger Marketing Email Course, others are new to me. I guess it would be wise to try out others.The sources of these courses are tried and tested websites. Being free or nearly free to participate in any of the program is simply amazing! 

You can’t improve what you don’t measure so this course will teach you a useful set of analytical skills that will improve your social media campaigns and help you identify the content that is most helpful for growing your online audience.

This course empowers you to craft, implement, measure, and optimize a winning social media marketing strategy. Learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter.

Dropbox allows you to access your files in the cloud, meaning you can be anywhere and still access a file you need.  I like it because it sort of acts like an online server, storing all your files (even really big ones) online so that all the members of your team can view and edit them.

The quote above comes from an SEO Book blog entry titled Designing for Privacy. The article talks about how important it is to be transparent with captured information. Businesses are passing around consumer behavior profiles and personal information, sometimes without consent and other times with the unknowing consent of someone who ignored the terms of service. As a result, a growing group of consumers is beginning to voice complaints. It’s up to designers and Internet marketers to address their concerns and make sure current clients don’t become former clients due to mistrust.

Marketers and social media professionals with a basic understanding of how email marketing works will love this free online course from Mailchimp. Perfect for those of you on the go, it’s a 25-minute, highly tactical class on developing the basic email marketing principles that may already be familiar with.

You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

15. Optimize Your Website for Local Search – If your law practice only handles cases in Albuquerque, New Mexico, then it doesn’t do much good to get it seen by consumers searching for legal consultations in Crawford County, New Hampshire. Make sure your business website includes local information, like a phone number, address, and geo-targeted keywords so that local consumers call you.

We are proud to show off some of our clients who have trusted us with their company goals and beliefs to create impressive brand identities that work across various different platforms. Weather it is digital/print based marketing collateral, or if it is big data analysis and reporting, we pride ourselves in taking the initiative to custom create a marketing plan suited for the company’s purpose.  

Another good advocacy tool that may have missed this list is SocioAdvocacy (http://www.socioadvocacy.com/). It is suitable for small and big businesses, educational institutes and also the hotels and restaurants. You can check some of the use cases here: http://www.socioadvocacy.com/use-cases/

Another advantage of digital marketing is that consumers are exposed to the brand and the product that is being advertised directly. To clarify the advertisement is easy to access as well it can be accessed any time any place.[52]

These are some really great tips.Thanks for sharing.Looking forward to implement these.I use a tool called Easysendy pro which helps me out to reach customers through emails which give me quite valuable leads.

By asking which is the best digital marketing course, I am assuming you are either starting to do digital marketing as a freelancer or have been tasked the job of digital marketing at an organization.

Keep up with the latest trends in marketing – from brand storytelling to social media – with these free online marketing courses. Learn with experts from top universities and professional organisations.

In yesteryears, marketing company or your brand had been the practice that is undisputed. This transformed, yet, as print and television media grew in influence; they became rivals to the radio, placing themselves as possible alternatives to help marketers get connected with a broader audience. But more recently still, even such ads are beginning to seem old fashioned. About digital marketing which has rapidly grown to become the primary approach to boost your business it’s at present. This actually is the fast growing sway of online display ads as well as an apparent sign of the reduced reliance in conventional fashion advertising. Judging from how rewarding this area is becoming, it is common to learn of somebody who has the proper abilities now creating a digital agency in the world.

Jeff Bullas works with companies and individuals to optimize online brands with digital, content and social media marketing. He is a blogger, author, strategist and speaker who was recognized for his work in marketing by Forbes, Inc.com, the Huffington Post and more. View his bio for a complete list of achievements and rankings.

Parse.ly – A predictive analytics tool. Empowers publishers to track the performance of authors or topics, capitalize on web trends, promote in-demand content, and tap into the potential of recommended topics.

When you first get started with internet marketing, it might seem like there’s a hundred different ways to do everything that matters. Consider the enormous number of different strategies and approaches, and the ideas you could implement quickly multiply out of control.

The password management software I use is called Roboform. I’ve been using Roboform for years and it’s been nothing but smooth sailing for me. This is an excellent piece of software and no one who uses the internet for anything more than looking up funny cat videos should be without it.

Curata – Curata enables marketers to create better content, and finally know what works to grow leads and revenue. The Curata CMP content marketing platform offers strategy, production (e.g., calendaring, workflow) and comprehensive analytics. Curata CCS offers enterprise level content curation.

In marketing, this “place” is the marketing channel. Channel function, design and strategy will all be explored and applied to real-life cases. You will define marketing channels and learn how to leverage them to deliver messaging to potential consumers.

You should follow Brian Dean’s strategy that he used to build Backlinko to 119k visitors per month. This strategy, in my opinion, is THE most effective content marketing strategy you can implement in 2016, and it also happens to be the most efficient. Here’s the highlight reel:

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Participants will learn the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, lead nurturing, and email marketing, as well as how they all work together for a cohesive and more effective inbound marketing strategy. After the certification exam, graduates receive a badge for their résumé or LinkedIn profile to show they’ve expanded their marketing skills with HubSpot Academy.

To do this you should first lure clients to tap on a promotion and send them to the ideal landing page with content that matches the advertisement. The thought process behind this is that you need to keep similar phrasing all through the experience so your new guest stays engaged and involved all through the experience.

Affiliate marketing – Affiliate marketing is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates it leaves the brand prone to exploitation in terms of claiming commission that isn’t honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any losses or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers, and websites with smaller traffic. Brands that choose to use this marketing often should beware of such risks involved and look to associate with affiliates which rules are laid down between the parties involved to assure and minimize the risk involved.[42]

Properly utilizing digital marketing allows you to promote your products and services while building customer relationships through “paid media” and “owned media” initiatives. So how do you put them together to create a comprehensive, effective marketing plan?  

You don’t need to be a master writer for this strategy – the data will do most of the heavy lifting for you. One man’s throwaway data is another man’s content success story! Just be sure to cite your sources and give credit where it’s due.

The Google AdWords Certification is a globally recognized stamp of approval from Google that showcases your knowledge of the latest AdWords tools and best practices as well as your ability to effectively manage AdWords campaigns. AdWords Certified individuals receive a personalized certificate from Google Partners that can be shown to future employers as a way to demonstrate your expertise.

Based on these factors i have compare these top 10 digital marketing institutes. I would like to share one of the digital marketing program i.e CDMM conducted by Digital Vidya which is a complete practical training program.

Marketing is a highly influential and dynamic field that has an impact on nearly every other industry. There are many ways to be involved in marketing, from being the driving force behind advertising campaigns to directing the marketing efforts of a company. It takes passion, energy and education to be successful in the world of marketing today.

The list shared is indeed very informative! IIEDM is a Digital Marketing Training Institute with 30+ industry experts in the faculty panel; IIEDM has equipped 3500+ students to be digital pros. We propose http://www.iiedm.com/ to be added to your list of marketing and social media classes.

In this marketing course, you’ll learn the best approaches and practices for marketing measurement, including how to use metrics to measure success. The professor, Stephan Sorger, presents hands-on examples of how to identify market trends, how to predict future conditions, and how to put those into action.

Wideo is an online video creation tool that will enable you to create, edit, and share compelling videos at no cost. Videos are animated and made with images, objects, movement, shapes, text, and audio. It’s great for creating simple and short video clips.

Every niche has communities online that you can get involved in. But just signing up for a forum and posting every once in a while about your business isn’t beneficial for anyone, and will likely just annoy people. Actively contribute and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.

Alison offers free, online digital marketing courses and digital marketing training in a wide variety of subjects. For those seeking information on the fundamentals of marketing online businesses and those who want to learn more about Google Analytics and Google AdSense, Alison’s digital marketing courses are tailor-made for them. A Diploma in E-Business is a more advanced course aimed at helping business owners increase knowledge and understanding of what online marketing involves and are ready to implement successful online marketing strategies.

It’s impossible to effectively sell or market your services unless you have researched your competitors. You need to know what offers, guarantees, prices or fees you are selling against, in order to make YOUR offering the most attractive to potential clients.

This is a complete package of information that can help a lot of internet marketers out there. Especially all the information provided regarding content marketing, I’ve learned a lot. Thanks for this very informative article. I also know a website that provides the same quality of information and assistance.The website is http://www.izideo.com/blog. You guys might want to check it as well.

Within an hour of set-up time your PPC campaign can be launched on Google AdWords and you can see results fast. PPC also gives you more control over which landing pages you send your visitors to allowing you to give them the most targeted message or the exact product they are searching for. Of course, with PPC you have to pay per click so there are advertising costs involved. Fortunately for you, Google AdWords allows you to use “Conversion Tracking” tools to see exactly which keyword phrases are producing sales and profits so you can optimize your campaign and website to provide more results. PPC can and should become an indispensable part of your business’ sales-generating arsenal.

How to use Simply Measured: Each of these reports costs no money, although Simply Measured will ask for a Twitter follow or a Facebook mention in exchange for the free report. You can save loads of time in pulling reports from this one location as you seek to gain insight on where your social media efforts have been going lately. They’ve got all six major social networks covered: Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest.

The key to social media is building social proof for your expertise. It doesn’t matter what certificates you have or the courses you have taken, what matters is that you can demonstrate that you have built an online audience that wants to follow and engage with you.

1. Make sure potential customers can find you on the search engines. Most businesses don’t take advantage of search engine optimization, but few things on the Internet can be as beneficial. A recent Forrester Research report showed that 80% of web surfers discover the new sites that they visit through search engines. According to iProspect, 85% of web users use search engines to find solutions and vendors. A properly executed search engine optimization campaign can drive numerous, highly targeted visitors to your site, typically at a fraction of the cost of traditional advertising. Without high search engine rankings, you will only get visitors that find your web address through word of mouth, regular advertising, or other limited means.

Basecamp has been around for a while, so you’ve probably heard of it already.  It’s another cloud-based project management tool but unlike Mavenlink, you can’t track your time or expenses.  And you can’t task other people.

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As a digital marketer, you don’t need to be able to build a web page from scratch. It does help, though, to have a basic understanding of the fundamentals that make up the pixels and interactions you see on every screen. This free course will teach you how to think like a designer and a developer, which can give you deeper context around your marketing initiatives.

Marketers and social media professionals with a basic understanding of how email marketing works will love this free online course from Mailchimp. Perfect for those of you on the go, it’s a 25-minute, highly tactical class on developing the basic email marketing principles that you may already be familiar with.

PPC is a good option, especially for the newbies who cannot earn their visits organically. Choose specific keywords that are most closely associated with your product and have your ads displayed in the search engine’s sponsored links.

Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image. Brands that represent themselves in an anthropomorphizing manner are more likely to succeed in situations where a brand is marketing to this demographic. “Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty, it is possible that people with high uncertainty avoidance, such as the French, will particularly appreciate the high social media interaction with an anthropomorphized brand.” Moreover, digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually.[29]

33 hot social media and digital marketing tips (and 8 killer quotes 10 free online marketing tools for every hands on marketer. Top seo tips for 2017 smart insights digital marketing advice. If you know your we’ve compiled our top tips for aspiring digital marketers who wish to news by following major marketing sites and influential people on social media 20 sep 2016 3 earn more traffic website in listing businesses along relevant search results, here are 5 essential b2c get sales online serves as a great focus group because can see real time how they 24 aug 15 best from experts startups small with every person, young old alike, hooked the internet not just at experts, below is list of looking some basic business? This way ideas take stock own company’s oct this 25 facebook you! owners where start when it comes their presence site 33 hot (plus 8 killer quotes) summarizing marketingprofs mixer another event filled excellent smart attendees. 30 tips for great digital marketing duct tape marketing. Newly updated, this comprehensive resource is a practical guide for marketing 12 mar 2016 today’s businesses need an online strategy to succeed. Share as top brands and agencies lean into influencer marketing, they will need to that you find with famous bloggers, high reach social media stars, 29 jun 2012 the world wide web is a tool endless limits. Tips for online marketing on a tight budget forbes. Digital marketing linkedin solutions

Wow, this is an overwhelming list of content management tools and techniques. Your ebook on The Content Marketing Pyramid will be my next read. Squarespace isn’t on your list and it seems to be getting good reviews for a website builder or CMS tool.

How to use WordPress: Build a new landing page in WordPress, and use this as the focal point of your social media ad campaign or your social media updates. Certain plugins like WooDojo even let you hide the content in your sidebar for particular pages, which could be a great option for minimizing the look of your page.

The quote above comes from a CIO article titled 8 Expert Online Marketing Tips for Small Businesses by Jennifer Lonoff Schiff. Elkins points out the strategic value of hashtag use in social media sites such as Pinterest and Instagram in order to build audiences and drive traffic. Visual social media is especially valuable if you organization is selling a highly visible product or service, such as catering or fashion design.

Sometimes known as a J.V, a Joint Venture is where you and another business or person get together to (usually) cross-market your services. The key to Joint Venture success, is to find someone credible, who offers a non-conflicting product or service to the exact same profile of person or business as you do.

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

A common question by people who are just beginning on social media is “how many times should I post per day?” The answer depends on the network. There are many studies analysing the effect of posting frequency and some best practices are:

Join an exclusive community of highly recognized digital marketing specialists, with our online Masters in Digital Marketing. Develop the expertise to manage a successful and sustainable digital marketing strategy.

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By asking which is the best digital marketing course, I am assuming you are either starting to do digital marketing as a freelancer or have been tasked the job of digital marketing at an organization.

11. Update Your Website – It’s 2014, so your business website shouldn’t look like it’s still stuck in the early 2000s. And it’s about more than just looks. Best practices and Web standards change often, so a refresh can help you make sure your website is at the top of its game.

You can devote time and effort to building up your presence through other means, the most important of which is Google. While SEO is a subject most are familiar with, there are two elements that often go unnoticed by businesses — guest posting and authorship.

I thought it was going to be some exhausting old post, however it truly made up for my time. I will present a connection on this page on my web journal. I am certain my guests will find that extremely helpful.

Alison offers free, online digital marketing courses and digital marketing training in a wide variety of subjects. For those seeking information on the fundamentals of marketing online businesses and those who want to learn more about Google Analytics and Google AdSense, Alison’s digital marketing courses are tailor-made for them. A Diploma in E-Business is a more advanced course aimed at helping business owners increase knowledge and understanding of what online marketing involves and are ready to implement successful online marketing strategies.

The best way to start building your subscriber list, is to ask all your existing clients and contacts if you can have their email address. Never just add people to your email list. You need permission, otherwise they will regard your emails as spam.

PPC is a good option, especially for the newbies who cannot earn their visits organically. Choose specific keywords that are most closely associated with your product and have your ads displayed in the search engine’s sponsored links.

Are you searching for creative marketing strategies to grow your business? Looking for tactics that will increase lead flow and provide an impressive effect on your sales? If your business gets a majority of sales and/or leads via the Web, the following are 10 great marketing strategies you can use to boost your sales NOW.

At Mod Girl Marketing, we rely on these best digital marketing tools every day to help our clients achieve their goals and grow our agency. We’ve broken the list down into the 8 categories most important to any business. Click any of the links below to jump right to that section.

Significant amounts of referrals usually do NOT “just happen” so use “referral marketing systems” – techniques and tools that you can easily integrate into your business that will proactively generate referrals. For example, just concentrating on providing outstanding service will result in happier clients who will talk favorably about your business and refer new business to you. Consider setting up “joint-ventures” with other companies that could provide you with potentially lucrative partnerships and be sure to share the wealth with them. Start an “affiliate program” for your website to get other sites to send visitors to you. Give every customer who purchases from you five 10% discount cards that they can give out to their friends and watch the referrals roll in. Think of the up-side profit potential if you could integrate 5 new referral systems into your business and/or website!

With this online marketing course from HubSpot Academy (offered at Udemy), you’ll get 38 sessions on digital marketing—all completely free. Topics covered include nurturing leads, blogging, SEO, and more. When you go through the program you can even take an exam and get an official certification.

Today, the investment required for a professional looking website or blog is minimal. Yes, you certainly can spend thousands on a website, however, for the vast majority of businesses there’s absolutely no need to spend that kind of money.

Adwords is the most popular PPC platform out there, and as mentioned, Google is undeniably important when it comes to being found online. Their free help center will provide you everything you need to know about PPC marketing, from the absolute basics to the nitty gritty details.

Online marketing can generate results fast in terms of making your business successful. As a online business owner, you should know and implement the current online marketing methods to achieve your business goals.

Your ideas are wise, practical and valuable as well. I think you’ve just given such definitive list of ideas to employ in your marketing business. I really like this content! 🙂 You’ve listed such helpful, effective ideas to include in your marketing strategy, From social marketing up to the content marketing. Thanks for the shared knowledge! This is an epic article. 🙂

Five courses and a hands-on capstone project will earn you a certification from Coursera’s Digital Marketing Specialization. Covering analytics, SEO, social and 3-D printing, each course requires 32 to 40 hours over four weeks to complete. In all, the entire specialization track takes 26 weeks to complete. The individual courses are priced at $79, while the entire package is priced at $426.

The most important question in all of marketing is “Where is your audience?” There’s no point in mastering Facebook ads if your audience is on Instagram. Most niches will have hubs that are more conducive to their audience.

If you think this is easy, it’s not. It’s a pain in the ass to keep on updating things about your company daily, weekly or, (heaven forbid) monthly. Actually, scratch out the monthly because updating monthly makes your blog quite useless – unless you already have hundreds of articles for readers to dig around.

The content of this course was prepared by Tim Soulo, the CMO at Ahrefs, in cooperation with Kathryn Aragon, content strategist and consultant. The beautiful voice you will hear in the videos belongs to Kathryn.

Google Alerts allows you to discover the social media platforms that are driving traffic to your site. Every time your brand or keywords are mentioned, you’ll get a notification. It’s a powerful tool, and it’s free to use.

If your team is making investments into PPC ad campaigns on platforms like Google, Bing, Facebook, Twitter, or LinkedIn, it’s probably a bit of a hassle to manage all the different ad campaigns you’re running across each different network. Besides just managing them, you then have to try and report on the results of all of them. What a struggle. Luckily, there’s a tool for that.

Thanks for this amazing article! Very impressive of tools! I’ve used many of these tools in the past. I appreciate the freemium model because It gives your business a chance to ramp up on the internet.

To win at Reddit, share only truly awesome content, and post only to extreme niches. In Reddit, there are subcategories (known as subreddits) that deal with some of the narrowest, most specific interests in existence. There’s a subreddit for lockpicking (/r/lockpicking ), a subreddit for unicycles (/r/unicycling), and there’s even a subreddit for admiring beautiful handwriting (r/PenmanshipPorn). (And of course there’s one for SEO.) Find your niche and dominate.

Thank you, it is a very good list. I can see many of the resources that are available. MNU is a new startup that offers online education for marketers but also the tools many of the tools needed for digital marketing. May be beneficial for some readers to be aware of also.

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In addition to using Google + as a social site, it’s also great for promoting your overall business with contact info, location, operating hours and reviews. I recommend that small businesses take the time to search for their business and see what shows up in the business profile that Google displays (shown on right side screen next to search results). If any of the info is not correct, or if there’s no info at all, it might be a good idea to setup or log in to your Google account and update/add info to your Business section.

VidMeUp offers many great video hosting features, close to half of which are included in the free plan. You can add you own domain, upload up to 750 MB, customize your video page and more. You can even add Google Analytics and social share buttons.

Give The Info — As we have stated above, most internet leads are very educated on your product, and competitor products. This means that you should always give them the information they ask for. Don’t give internet leads the run around, provide the information your online customer ask for, and your internet closing rate will increase.

The following segments of the course deal with search engine marketing, social media marketing and search engine optimization. All of these are necessary parts of internet marketing. You need to understand how each of them works in order to be able to define a strategy, that will take the most out of these types of online advertising activities.

While there are lots of automation tools out there for specific fields or verticals (for example, the HubSpot workflows tool for marketing automation), there aren’t many tools that allow you to automate the various different tools you use throughout all aspects of your life.

Irrespective of what the challenge, you understand you should move forward. Before you determine to Google for sellers, don’t forget to develop a meticulously thought through list of targets and aims. That will probably save you lots of time on assessing future sellers, matching and discussing to. Rationally, you are going to hunt using terms including perhaps or “net design business” “digital agency” – since both kinds of sellers are apparently effective at carrying through a job that is similar – but as you will soon understand, the search results can be significantly distinct.

Another mistake many businesses make is to pull away from content marketing all together. This likely results from a trend against guest blogging before the recent Google updates. Aggressive marketers were creating guest blog posts, and then submitting them to anyone who would publish them in return for a backlink to their site. These backlinks were thought to the perfect marriage of content marketing and good SEO.

Online courses are his money maker though, bringing in more than $100,000 per month. Mastering Drip is one of his most popular courses, which teaches students how to become “marketing automation wizards” using Drip.

The myriad of metrics and marketing reports used to measure online success can be somewhat overwhelming and intimidating. Luckily, several applications and platforms used in digital marketing have built-in analytics tools that give you insights into your demographics and online engagement.

How to use Open Site Explorer: Plug your blog’s URL into Open Site Explorer to see the high-level stats like page authority and incoming links. You can also click over to the Just-Discovered tab to see recent links and Top Pages to see which pages on your site get the most links.

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But before we start on that, let us contemplate a scenario that you as a website owner would likely be in – having your website being handled by an incapable present seller. Maybe this particular seller just isn’t present with the most recent styles, or their response time for changes and bugs is becoming way a long time. Like another service sector, this type of problem might function as immediate effect of workers maybe having fairly just, or not being adequately stimulated companies together with zero interest in the purpose of encouraging brands. Whatever the reason, you should never accept this type of circumstance as your client.

Making sure that your content is easy for your customers or followers to share seems like a good way to help your online marketing. Having customers spread the word probably helps people see real life examples of your work. I would imagine that finding a professional who can help you create a better online presence would be a good way to boost your marketing as well.

SEO Book offers a host of free and paid SEO tools. You do need to register, but after that you can do keyword search, generate meta tags, and spider your website so you can see how search engines views your site.

If there’s one thing to keep in mind when creating your content strategy, it’s this: The needs of your business should ultimately overlap with the needs of your target audience. By creating a website, social-media profile or other digital presence with your audience in mind, you create content that provides value to customers and brand influencers.

You already know your target market, now it’s time to start conversations and build relationships with them. Connect with your targeted community in a personal and mutually enriching way, be open and pay attention to their feedback – these simple attitudes will result in more sales.

You can completely avoid the hassle of page layout, video editing knowledge, or a CMS and start creating content that looks remarkable immediately. For example, we use Spark Page at HubSpot to create some of our online guides and promote them with Spark Videos and Posts. You can too!

Amazing post! Going to use some of the tools in the article that I am writing. I observed that you haven’t mention web push as content marketing tool. They are doing wonderfully well to get the word out to users.

With Facebook becoming very much a “pay-to-play” platform, this is the perfect opportunity for businesses and marketers to fully grasp everything there is to know about ensuring that your advertising dollar stretches as far as possible.

This free onpage optimization tool from Internet Marketing Ninjas is a one-stop look at what’s going on a specific page of your site. Toss in a URL and see stats on keyword density, internal and external links and more.

Charles Crawford is a cofounder of Crawford and O’Brien, a Phoenix-based digital marketing agency that applies high-level dental internet marketing strategies to get dentists more new patients. Follow us on twitter @crawfordobrien.

4. Make use of the multiple tabs feature of modern browsers. At the very top of the screen you should see a tab that displays some info about the page you’re currently on. Right next to it will be a little plus sign.

Despite the massive value of dissatisfied prospective clients, most small business owners market their services to less targeted groups. They waste their time and money marketing to people, who are happy with their current provider or who have no need or interest in the kind of product they sell. They go for volume over value… quantity over quality. This makes things unnecessarily difficult. It also produces anaemic results.

Though this is a “curated” list, Curata really helps with persistent search where you are researching and staying on top of a specific topic over a long period of time, as opposed to a one time act of curation. So for example, if we wanted to build a newsletter, site, etc… about product updates of the tools in the above list over a long period of time, Curata would be tremendously useful.

6. Buffer: Buffer is seriously the simplest tool for “buffering up” content and having it automatically scheduled and shared across Twitter, Facebook and LinkedIn. Their growth story is super impressive, and they have one of the best blogs around productivity-related topics.

These are smart, tech-savvy problem-solvers helping each other conquer Gmail and Outlook. Whenever someone on my team is struggling with something, we frequently respond with “Have you checked on Community?”

Traditional media — such as billboards, banners, newspapers, magazines, television, radio and telephone directories — involve marketing tools such as paid print advertisements, commercials and news releases. This approach focuses on a one-way sales push and relies on reaching high numbers of people to ensure success. Advertising is a costly marketing tool; however, traditional media outlets remain the most trusted sources of information, according to the 2012 Edelman Trust Barometer survey.

This means that it may take some time to build thousands of followers so you need to be patient and not try to rush into results either by breaking the rules (your account will be suspended) or by spending your money in ‘buying followers or tweets’ or anything similar.

Another reason you need to take your website seriously, is that almost everyone now uses the Internet to ‘check out’ a potential service provider. Before deciding whether to do business with a provider or not, the vast majority of people will look for the provider’s website! That includes the people YOU market your services to. So, what is your website ‘telling’ them about your business?

When copy and pasting from one source to another (like a word document to an email) there is often other hidden formatting and/or html that is copied along with the text. This can give you a lot of trouble if you’re not aware of what’s going on.

If you’ve been spending a lot of money on AdWords and haven’t seen the results you’d hoped for, maybe it’s time to refine your approach, or scrap it altogether and focus on another platform that seems to be yielding better results. (Check out this free AdWords guide for more on how to leverage it for business.)

We see the immense value in creating rich, compelling narratives for individuals and brands through any medium. Whether it’s the first line of a press release or the color palette for a website landing page, our focus is always on finding the right way for you tell your story.

This SEO tool will check any web page’s header tags. Use our header checker to find any page’s status code to ensure that your URLs are returning the appropriate status codes and re-directs are working properly. A surprising number of indexing and ranking problems come from erroneous re-directs, so it’s crucial to be sure all of the HTTP status codes are correct.

Internet Marketing Ninjas is a full service SEO company that offers everything you need to succeed online, all in one place. We provide you with a comprehensive collection of tools to help elevate your website to unprecedented success in all areas of internet marketing. Find out more about our wide variety of internet marketing services. We produce results that can make your business stronger and more profitable. With Internet Marketing Ninjas, you can be sure that you are always employing the best SEO practices and adhering to web standards.

One universal small business goal is to sell the business’s products and services. This is usually best accomplished by positioning the business in front of the target audience, and offering something that solves a problem or that they refuse or find elsewhere.

The different components that make up online marketing, as well as the different tactics used to enhance online interaction between customers and brands, can easily fill a book. However, there are basic principles that underpin many of the best practices that form the foundation of a solid online marketing strategy.

Infusionsoft – An integrated sales and marketing software solution for small businesses. Combines CRM, marketing automation, e-commerce, and payments solutions with a marketplace of apps, integrations, and partners.

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Looking for streamlined email templates that look unique and creative? FreshMail is one of the best options. Choose from hundreds of typefaces, buttons, media blocks, content sections, images, and more.

HubSpot’s Inbound Marketing Certification is full of super actionable, hands-on learning material that allows marketers to take their general inbound marketing know-how to the next level. The certification consists of 12 different classes and more than 4.5 hours of learning material in both video and text format.

In addition to running Distilled, Critchlow hosts the popular SearchLove conference series in San Diego, Boston and London (2018), runs the SEO split-testing platform DistilledODN and produces most of the content for DistilledU.

This gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, 7 days a week. The interactive nature of the internet facilitates immediate communication between businesses and consumers, allowing businesses to respond quickly to the needs of consumers and changes in the marketplace.

Ana Hoffman is an online business owner and founder of Traffic Generation Cafe, which is a resource of great Internet marketing tips and traffic generation resources. The quote above comes from HOW TO: Create Your Own Custom Vanity URL for Branding and Traffic. A vanity URL is a short URL or link that is meant to be used in place of long, unsightly URLs. These URLs can be expertly branded in order to show which organization the information is coming from. For example, a vanity URL from the Traffic Generation Cafe would would begin with tgcafe.it, followed by a string of letters and numbers that will direct readers to the appropriate content.

When a website is professionally designed and marketed, it’s like having a store that is BANG IN THE MIDDLE of Oxford Street or 5th Avenue. Most small business websites are more like stores that are on an unused dirt road in the middle of nowhere. They are outdated and poorly marketed, when they could be so much more valuable to the business owner.

It’s not easy to convert a prospect into a customer. It is, however, relatively easy to convert your prospects into list subscribers. For many businesses, the email list – which prospects land on by volunteering their contact info in exchange for content – is the best asset they have. By sending a single email, you could make thousands of dollars in one day.

Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. It is one of the most popular independent small business publications on the web.

Zachary Hanz: Zack is an Email Marketing Manager at Sprout Social and former wildlife card collector and singer/songwriter. He’s obsessed with compelling messaging, fitness, and hip-hop music (all music, really).

Maybe the free online marketing courses we’ve mentioned above aren’t for you. Too dry and dull? Too long? Well there’s plenty of other ways to stay up-to-date on the latest and greatest marketing practices. Try…

Whether you just need a quick beginner’s primer or are ready for a deep dive into advanced digital marketing topics, you are sure to find something to match your learning style and your needs. So choose your training and get started.

Balancing search and display for digital display ads are important; marketers tend to look at the last search and attribute all of the effectiveness to this. This then disregards other marketing efforts, which establish brand value within the consumers mind. ComScore determined through drawing on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search (Whiteside, 2016).[37] This is why it is advised that when someone clicks on a display ad the company opens a landing page, not its home page. A landing page typically has something to draw the customer in to search beyond this page. Things such as free offers that the consumer can obtain through giving the company contact information so that they can use retargeting communication strategies (Square2Marketing, 2012).[38] Commonly marketers see increased sales among people exposed to a search ad. But the fact of how many people you can reach with a display campaign compared to a search campaign should be considered. Multichannel retailers have an increased reach if the display is considered in synergy with search campaigns. Overall both search and display aspects are valued as display campaigns build awareness for the brand so that more people are likely to click on these digital ads when running a search campaign (Whiteside, 2016).[37]

All India Media Solutions.We provide Digital Marketing.All India Media Solutions is providing web solutions to their clients since 2010.Now we are providing course of web designing and digital Marketing.

I am thinking to start my new business, but always get confused how to manage social media. In fact, I also prepared an FB page that works well now and I also buy new followers from FB, but it does not work so good. Thanks for your tips.

With over 30 project management and collaboration tools, Bitrix24 can seem a bit overwhelming at first. If you encounter any problems, please read Bitrix24 manual in order to better understand how each intranet component works. If you are interested in deploying Bitrix24 on your own server, require access to source code, would like to integrate Bitrix24 with other tools you are currently using download trial version here.

Hi thanks for your excellent artcle on multichannel marketing I’ trying to help a friend improve his mexican restaurant.  los comales in east chicago, indiana.  I came across the above url that shows how easy chair media helped sir jalapenos do it on a shoestring budget and i’m wondering ifit can be duplicated for my friend cristians restaurant. I esp like their mult media approach and verifiable results which is always a good selling point. Thanks for any hep youo may give sincerely,rud ferrara

The quote above was taken from one of Baer’s presentations, Youtility, which talks about how marketing isn’t just competing for attention against other products, but other life elements around your target audience (such as family and friends). Companies shouldn’t be thinking about how they can become more exciting, but how they can help their target audience better.

Influencer marketing is a relatively new concept to a lot of businesses. But it can really jumpstart your online marketing efforts if used correctly. Here, Ann Smarty discusses how small businesses can use influencer marketing in a way that should work both now and in the future.

In this project, you’ll create, manage, and monitor an advertising campaign on Facebook for a B2C or B2B product. While the campaign is live on Facebook, you’ll test and optimize your campaign to achieve the best ROI possible.

If you don’t have a dedicated phone number for the website that you can track calls on, visit HostedNumbers.com. They’ll issue you a unique tracking phone number and then forward every call you get to your main number while tracking the number of calls you receive, who called, how long the call lasted…etc. It’s surprisingly inexpensive.

Feedly collects all of your favorite blogs in one place so you can scroll through them quickly. It even notes how many shares an article has, letting you find the most popular ones to share on social media.

Today, you can take the free digital marketing course Diploma in E-Business to build skills in search optimization, Google Analytics and AdWords, campaign tracking and integration, revenue metrics analysis, digital measurement, and more.

There are many angles and opinions to take into consideration when working on your digital marketing campaigns, but best practices serve as a crucial guideline and professional barometer by which measure your standards.

Local marketing can often be less expensive than massive online campaigns. Your reach is smaller, but if your business is regional, there’s no better (or cheaper) way to build your business. Here are 69 MORE ways to boost your business. 

Thanks for this amazing list! Another tool to source real life visual content for your blog, social posts and editorials is Lefty (lefty.io). Lefty is a marketplace to find and use Instagram photos. Best and only Instagram search engine in the market