The Standard (somewhat unreliable) Method… The standard way to find your Google Places ID is to go to https://developers.google.com/places/place-id and search for your company name. (There are plenty of articles that… Read More
As one of the most popular sites for online education, Coursera has many offerings, including free online marketing courses. Check ‘em out. Even if you don’t see anything you like, check back every now and then – new classes are always being added.
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Our comprehensive Digital Marketing Strategy and Planning toolkit, trusted by thousands of marketers and companies of all sizes and in over 100 countries, gives you everyting you need to create, launch and refine a winning strategy. All in one, easy to access place.
Make a list of your existing owned content, and rank each item according to what has previously performed best in relation to your current goals. If your goal is lead generation, for example, rank them according to which generated the most leads in the last year. That might be a particular blog post, an ebook, or even a specific page on your website that’s converting well.
Parse.ly – A predictive analytics tool. Empowers publishers to track the performance of authors or topics, capitalize on web trends, promote in-demand content, and tap into the potential of recommended topics.
According to Statistica, 76% of the U.S. population has at least one social networking profile and by 2020 the number of worldwide users of social media is expected to reach 2.95 billion (650 million of these from China alone). Of the social media platforms, Facebook is by far the most dominant – as of the end of August 2017 Facebook had approximately 2.5 billion active users worldwide, comprising 26.3% of the global online population (Statistica).
Businesses have a wide range of motives for using Internet marketing. Wanting to increase customer engagement, sales revenue, leads for their sales teams and brand awareness were the most important reasons.
Affordable and easy to use Web Intelligence Tools can be also used to automatically scan the Net daily and provide you with a list of these Social Networking opportunities. For example, you can use “Google Alerts” www.GoogleAlert.com to find online discussions and blog posts related to your product or service allowing you to provide input on these topics as well as posting links back to your website. Google Alerts allows you to easily and consistently reply to blogs and news features. You’ll enjoy seeing your posts bring in new business.
You can discover all kinds of information about people that are considered influencers in all kinds of niche markets. It is very easy to keep track with conversations and also you can set reminders for a follow-up email.
Now if there isn’t anything out there like this….its a huge miss!! Maintaining a company’s website press coverage is a time consuming, mindless job really….all you are doing is taking an abstract from an article someone else wrote about your organization (Newspapers/magazines/television/blogs etc), and creating a link for the reader to read the original article. But however time consuming the job is, it is important to keep the information current, relative, and timely for a lot of reasons and for a nonprofit could mean the difference between getting further press coverage or not.
The most successful marketers know their market and how to sell to them. They understand who their customers are, which common needs and goals they possess and the psychology of why they buy. They use this information to optimize their marketing and website to “speak” to their market’s desires and give them what they want. This superior “Message to Market Match” makes their marketing and website generate more leads and sales than the competition.
Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.
This SEO tool will check any web page’s header tags. Use our header checker to find any page’s status code to ensure that your URLs are returning the appropriate status codes and re-directs are working properly. A surprising number of indexing and ranking problems come from erroneous re-directs, so it’s crucial to be sure all of the HTTP status codes are correct.
If you follow the simple system outlined in this article, it will only take you a few minutes per day to grow your followers, engage with them, have them share your content, and drive free traffic from Twitter to your website or blog.
Another major problem is the lack of meta descriptions, which tell the search bots what your web pages are about. While you are not required to include these descriptions, they certainly help clarify your keywords. Page content needs to be built on relevant keywords that correspond with the theme of your website. If your site tries to be “all things to all internet users,” Google might get suspicious that you’re invading their unique position. You also need to make sure that all your links are relevant to your site’s theme. Swapping links with random sites that have nothing to do with your site can draw penalties.
Mastering Drip was originally targeted at freelancers who wanted to sell marketing automation services to their clients. Today, the course is really for anyone who wants to learn how to quickly (and correctly) set up Drip to reap maximum return on investment (ROI).
Papershare – Cloud-based promotional tool for content marketers that distributes to multiple channels. Alerts marketing and sales teams when content is published. Leads are also integrated into salesforce and marketing automation softwares.
Wideo is an online video creation tool that will enable you to create, edit, and share compelling videos at no cost. Videos are animated and made with images, objects, movement, shapes, text, and audio. It’s great for creating simple and short video clips.
6. Check out your competition. Visit your competitors’ websites. Do searches for keywords related to your business. Find out what others in your vertical are doing and saying. This is a great way to get ideas and take stock of your own company’s online marketing efforts.
Heidi Cohen is the president of Riverside Marketing Strategies and founded her popular marketing blog, Heidi Cohen’s Actionable Marketing Guide. The quote above comes from her article, Internal Content Curation: What Most Marketers Miss. Cohen recommends performing internal content curation to save on content creation costs and build your audience for each piece of content. You can extend the use of your existing content by re-promoting it (via social media or other channels) or re-using it by adapting it into different formats that can be shared on different platforms.